Choice of Media
Marylou, Pierrose and Hafida
Company: Dyson
Medium: Broadcast (TV)
Campaign: Supersonic hair dryer
1.Who is the target audience for this product? Why?
The target audience for this product is ABC1 women. The ‘Supersonic hair dryer’ starts from £250-500. Following NRS social grades ABC1 females will likely purchase this than C2DE females.
2. What is the most appropriate and most likely used choice of medium by the target audience to advertise this product/service on? Why?
Most appropriate and most likely used choice of medium by the target audience to advertise this product is TV advertisements. Advertising this product during shows such as reality shows or comedy shows would increase exposure of the product.
3. How is the advertising budget affected by this choice of medium?
The budget of this advertising will mostly likely be affected by this choice of medium because TV ads are more expensive than print advertising.
Company: 20th Century fox
Medium: Cinema (Trailer)
Campaign: Deadpool 2
The target audience for this product are ABC1C2DE families for all genders. Due to the success of the first film, they wanted to make sure that the sequel would relate to all.
2. What is the most appropriate and most likely used choice of medium by the target audience to advertise this product/service on? Why?
The most appropriate and most likely used choice of medium by the target audience is it will most likely show as a trailer when watching a related film at the cinema for example a Marvel film such as the new Spider-Man as it has the same target audience.
3. How is the advertising budget affected by this choice of medium?
The budget of this advertising will mostly likely be affected by this choice of medium because it is expensive to produce trailer but at the same time it will have a good effect on the audience.
Company: Apple Inc
Medium: Interactive media presentations
Campaign: Meet iPhone X
The target audience for this product is for ABC1 people because the price of the phone starts at £999.99
2. What is the most appropriate and most likely used choice of medium by the target audience to advertise this product/service on? Why?
The most appropriate and most likely used choice of medium by the target audience to advertise this on the Apple website or other phone websites as this will allow customers to see the demonstration of the product.
3. How is the advertising budget affected by this choice of medium?
The budget of this advertisement will likely be affected by this choice of medium because it is interactive which means it will be expensive to make this presentation online for customers to see.
Company: PrettyLittleThing
Medium: Online-retail shopping
Campaign: PrettyLittleThing x Karl Kani
The target audience for this product is for 16- 24 females. PrettyLittleThing produces feminine clothes and often use females models.
2. What is the most appropriate and most likely used choice of medium by the target audience to advertise this product/service on? Why?
Most appropriate and most likely used choice of medium by the target audience to advertise this product is on YouTube as YouTube is a very popular platform.
3. How is the advertising budget affected by this choice of medium?
The budget of this advertisement will likely be affected by this choice of medium because PrettyLittleThing will have to pay YouTube to promote their campaign.
Company: Smirnoff
Medium: Print
Campaign: ‘Discover Jamaican Sunrise’
The target audience for this product is for males and females age 30 and over. This product contains alcohol so the target audience would have to be of those who are legal to drink.
2. What is the most appropriate and most likely used choice of medium by the target audience to advertise this product/service on? Why?
The most appropriate and most likely used choice of medium by the target audience is to advertise this product on print because this will be able to reach the target audience also the target audience would be able to physically see it.
3. How is the advertising budget affected by this choice of medium?
Print advertising is more cheaper compared to to other forms of advertising like TV advertising.