�STREAMLINING OPERATIONS FOR BUSINESS GROWTH AT EL HAJJ PRODUCTS SDN BHD�
CASE OBJECTIVE / LEARNING OUTCOME
- To map the process in organization from the supply chain perspective and identify target areas of improvement.
- To identify the crucial roles of effective inventory management and Sales and Operations Planning, and Forecasting
- To recognize operational capacity determinants based on human resource and process factors.
- To forecast human resource needs based on the calculation of the company task time.
CASE BACKGROUND
El Hajj was the world's first company to produce Halal-certified skincare for Hajj and Umrah. El Hajj Sdn Bhd needs to streamline its operations in anticipation of business growth.
PROBLEMS
- After several years in the industry, El Hajj was committed to increasing its product lines, strengthening its marketing effort, and expanding its market size.
- Business expansion bring a variety of new issues to the table. El Hajj acknowledged the need to increase the number of staff and to streamline their operations in terms of the customer order fulfilment process and supporting activities. Process Improvement need to be done
THIS CASE PROVIDES AN EFFECTIVE VEHICLE FOR READERS:
- Operational issues and human capital needs in anticipation of business expansion.
- Interconnection between sales and operation planning, inventory management, and process capacity.
Azmawani Abd Rahman, Haslinda Hashim, and Dahlia Zawawi
Universiti Putra Malaysia
Muhammad Hamudi B. Abdul Khalid
El Hajj Products Sdn. Bhd.