FastApply

Apply Fast, Apply Now

Photo by Rahul Chakraborty on Unsplash

LIFE ON THE GO…

• On the train…
• Between customers…
• Restroom breaks…

Photo by Noah Cote on Unsplash

INCONVENIENCE?

Meet Eve

• Scrolls on social media while riding on public transportation, in between helping customers, or while waiting in line at the grocery store
• Frustrated by having to re-enter resume information despite already providing it
• Completes multiple job applications in a session if possible

​

“I like anything that lets me apply with my resume without extra steps.”

​

Photo by Jakayla Toney on Unsplash

USER RESEARCH AND SYNTHESIS

• USERS LIKE APPLYING USING AS FEW STEPS AS POSSIBLE
• TECHNOLOGY/ACCESS ISSUES CAN POSE CHALLENGES WHEN APPLYING TO JOBS
• USERS OFTEN GET EITHER FRAUDULENT RESPONSES, OR NO RESPONSE AT ALL

• USERS TAILOR RESUMES AND PORTFOLIOS TO THE JOB THEY’RE APPLYING FOR
• USERS GET FRUSTRATED WHEN THE APPLICATION PROCESS TAKES TOO LONG
• USERS DON’T LIKE REPEATING DATA ENTRY FOR MULTIPLE JOB APPLICATIONS

​

EVE WAS BASED ON 5 USER INTERVIEWS.

PROBLEM STATEMENT

Eve needs a mobile-centered way to apply to jobs online so they can apply to high-quality jobs quickly.

Photo by dusan jovic on Unsplash

How Might We?

How might we reduce the amount of times that Eve has to re-enter previously entered information on an application?

Photo by Oluwakemi Solaja on Unsplash

USER FLOWS

SKETCHES

WIREFRAMES

LINK TO PROTOTYPE

USABILITY TESTING

Metrics

Quantitative Data

• Success Rate
• Task-Completion Time
• Number of Errors

Qualitative Data

• Users’ Likes,
• Users’ Dislikes
• Users’ Experience Questions

​

​

​

QUANTITATIVE DATA

2/3 USERS MADE NO ERRORS

3/3 USERS COMPLETED EACH TASK UNDER FIVE MINUTES EACH

1/3 USERS MADE MAJORITY OF ERRORS

QUALITATIVE DATA

PROTOTYPE AFFINITY MAP

USER RESEARCH AND SYNTHESIS

• “WHEN I SAW ‘JOB INFO”, I'M THINKING “LEMME PUT UP MY LAST COUPLE OF JOBS THAT I APPLIED AT.’”
• “I WANT SOMETHING TO SIGNAL THAT I CAN PUT MY INFORMATION THERE.”
• “…AT THIS POINT, WHERE IT SAYS YOUR APPLICATION HAS BEEN SUBMITTED, MY QUESTION WOULD BE NOW HOW DO I GET OUT OF THIS?”
• “WHERE AM I GOING TO NAVIGATE TO AFTER THIS POINT?”

​

​

• “THE PROCESS WAS VERY EASY.”
• “IT SEEMED PRETTY STRAIGHT FORWARD.”
• “I DO LIKE THESE POP-UPS ALONG THE WAY, GIVING YOU TIMESTAMPS AND EVERYTHING ELSE.”
• “IT WAS GOOD TO HAVE ALL THE NECESSARY DETAILS THAT WERE IN THERE ABOUT THE JOB.”
• “IT’S GOOD TO HAVE THAT REASSURANCE, AND THEY’RE RECORDING THE TIME AND DATE, OKAY, IT’S OFFICIAL.”

​

NEXT STEPS

• Make certain design elements more specific
• Determine navigation options after application submission confirmation
• Consider mobile option to verify profile information before submission

Questions?

THANK YOU!

APPENDIX

• User Interviews
• User Persona, Problem Statement, HMWs
• User Flows and Rough Sketches
• Wireframes
• Prototype
• Prototype Affinity Mapping
• Usability Testing (goals, metrics, synthesis, and next steps)

​

CREDITS

• Presentation template by Microsoft
• Icons by Iconify
• Images obtained from Microsoft and Unsplash
• GIFs from GIPHY
• Audio clip from Jay-Z’s Encore from YouTube