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Our Strategic Enrollment Management Journey

CCCCO SEM Academy:

Student feedback at Fall 2022 workshop
Guiding principles for student-centered scheduling
Building data capacity

Summer EMA at UCSD

Building the foundation for a SEM Plan

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Priorities from SEM Academy and EMA

SEM Academy: Develop a student-centered schedule

EMA: Develop a SEM Plan

Identifying barriers to student enrollment
Fostering intentional and equitable enrollment growth
Creating a culture of care
Building and implementing a strategic communications plan
Building a culture of long-term planning and sustainable processes

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What is Strategic Enrollment Management?

Enrollment Management vs. Strategic Enrollment Management

~ Definition of Enrollment Management

~ Principles of Enrollment Management

~ How do we get to the Strategic part?

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Enrollment Management

An organizational concept and a systemic set of activities designed to enable educational institutions to impact student enrollment. Such activities often include marketing admission policies, retention programs, and financial aid awarding.

Core Principles include:

Establishing clear enrollment goals (FTES)
Promoting student success
Enabling the delivery of effective academic programs
Intentionality with services
Alignment with budget development and institutional goals

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How do we get the Strategic Part?

Strategic enrollment management planning is an institution’s efforts to identify, recruit, enroll, retain, and graduate a student body in accordance with an institution’s mission and goals while also maintaining fiscal sustainability.

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The Way Forward

Establish a Strategic Enrollment Management Committee (SEMC) to Develop a (living) Strategic Enrollment Management Plan and Timeline

Fall 2024

Present to constituents for review, revision, and approval.
If approved by constituents, build committee membership so there is a team ready in Spring 2025.

Spring 2025

SEMC team meets, reviews Fall Workshop feedback, and works on further laying the groundwork:

Conduct inventory of campus initiatives, programs, etc that will need to be integrated into the strategic enrollment plan. For example, dual enrollment, Guided Pathways, Outreach, Umoja, and Puente–just to name a few;
Create enrollment plan template; and
Create a draft of the process and timeline for the committee’s work.

Fall 2025

SEMC officially begins drafting the comprehensive and holistic SEM plan.

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What is a SEM Plan?

A strategic enrollment management (SEM) plan is a process that helps an institution achieve and maintain its enrollment goals. It's a central part of an institution's strategic plan and is student-centered.

An SEM plan should be:

Goal-oriented: Set clear goals for the number and types of students needed

Actionable: Include a planning timeline and market prioritization

Measurable: Create a data-rich environment to evaluate strategies

Aligned with institutional priorities: Address all aspects of the institution's mission