1 of 56

Link In Bio

Digital Presence Management for Creators

2 of 56

Link In Bio v0.1

Digital Presence Management for Creators

*** PLAYTEST COPY ***

3 of 56

Hello, my name is Brenden.

4 of 56

Hello, my name is Brenden.

Web designer in higher education

5 of 56

Hello, my name is Brenden.

Web designer in higher education

Tabletop hobbyist

6 of 56

Hello, my name is Brenden.

Web designer in higher education

Tabletop hobbyist

7 of 56

Hello, my name is Brenden.

Web designer in higher education

Tabletop hobbyist

8 of 56

Hello, my name is Brenden.

Web designer in higher education

Tabletop hobbyist

9 of 56

Hello, my name is Brenden.

Web designer in higher education

Tabletop hobbyist

Dad

10 of 56

You came to my panel.

11 of 56

You came to my panel.

  • Game design

12 of 56

You came to my panel.

  • Game design
  • Product design

13 of 56

You came to my panel.

  • Game design
  • Product design
  • Marketing your game

14 of 56

You came to my panel.

  • Game design
  • Product design
  • Marketing your game
  • Fundraising/crowdfunding

15 of 56

You came to my panel.

  • Game design
  • Product design
  • Marketing your game
  • Fundraising/crowdfunding
  • Pitching publishers

16 of 56

You came to my panel.

  • Game design
  • Product design
  • Marketing your game
  • Fundraising/crowdfunding
  • Pitching publishers
  • Improving your craft

17 of 56

Prepare to build*

18 of 56

Prepare to build*

* no** coding skills required

19 of 56

Prepare to build*

* no** coding skills required

** but it could help

20 of 56

What we’re doin’ today

Shallow dips

Deep dive

Platforms v. DIY

21 of 56

What we’re doin’ today

Shallow dips:��- basic definition

- an expert

- a useful link

- comments

Deep dive

22 of 56

What we’re doin’ today

Shallow dips:��- basic definition

- an expert

- a useful link

- comments

Deep dive:��- dip stuff plus:

- applications

- live demo

- templates

23 of 56

Platforms v DIY

24 of 56

Platforms v DIY

If you’re not the customer,

then you’re the product.

25 of 56

Platforms v DIY

Technofeudalism

Aftermath interview with

Yanis Varoufakis

26 of 56

Platforms v DIY

Big Bad Academy: This Has Happened Before: Historical Lessons on Community

Nicole Winchester, Alex Chalk,�Pam Punzalan, Kienna Shaw

27 of 56

Platforms v DIY

Position <> Effect

28 of 56

Platforms v DIY

Position <> Effect

Autonomy <> Convenience

29 of 56

Shallow dips

- no, but really, what’s a website?

  • web design fundamentals
  • content management systems
  • email marketing
  • getting paid digitally
  • social media management
  • digital accessibility

30 of 56

Website

31 of 56

Website

domain name

32 of 56

Website

domain name + hosting

33 of 56

Website

domain name + hosting + “content”

34 of 56

Web design fundamentals

35 of 56

Web design fundamentals

HTML

36 of 56

Web design fundamentals

HTML

CSS

37 of 56

Web design fundamentals

HTML

CSS

JS

38 of 56

Content management systems

39 of 56

Content management systems

40 of 56

Content management systems

- WordPress

- Ghost

  • Squarespace
  • Wix
  • Linktree
  • Carrd

41 of 56

Email marketing

42 of 56

Email marketing

Build **YOUR** audience

43 of 56

Email marketing

emailbook.co

“Mailed It!”

Ashley Budd and Dayana Kibilds

44 of 56

Getting paid digitally

Crowdfunding sites

Shops

Tip jars

Marketplaces

45 of 56

Getting paid digitally

Crowdfunding sites

- Patreon

- Comradery comradery.co

? Kickstarter

? Backerkit

46 of 56

Getting paid digitally

Shops

- Shopify

  • WooCommerce
  • Squarespace

47 of 56

Getting paid digitally

Tip jars

- Ko-fi

- Venmo / PayPal / CashApp / Zelle

48 of 56

Getting paid digitally

Marketplaces

- Etsy

- Ebay

- OneBookshelf (drivethrurpg etc)

  • itch.io
  • Foundry

49 of 56

Social media management

Jon-stephen Stansel

Chaotic Good Studios

instagram.com/jsstansel

twitter.com/chaoticgood

50 of 56

Digital accessibility

51 of 56

Deep dive

Google Analytics

52 of 56

Deep dive

53 of 56

Deep dive

Google Analytics

Google Analytics UTM tracking

Google Analytics setup demo

54 of 56

Deep dive

Google Analytics

Google Analytics UTM tracking

Google Analytics setup demo

Looker Studio demo

55 of 56

It is dangerous to go alone

56 of 56

Take this:

Website creation for non web devs:

HTML for People, by Blake Watson�“This book is aimed at people who have no prior coding experience of any kind. “�

F*ck it, Let's Make a Website! (PART 1), by NOLNIR

“An amateur's casual introduction to web dev programming for artists.”