By JaySearch
Buyer Persona:
Enter persona’s name and job title
DESCRIPTION
Briefly describe your persona
PERSONAL CHARACTERISTICS
E.g. Organized, communicative
HOBBIES AND INTERESTS
E.g. Swimming, playing football
BUYING ROLE
E.g. Influencer
PERSONAL GOALS
E.g. To take a marketing course, to read books on management
BUYER'S JOURNEY
E.g. Awareness
PROFESSIONAL GOALS
E.g. To implement new tools, to train the staff
POTENTIAL BUYING CYCLE
E.g. 1 year
WHAT STOPS FROM BUYING
E.g. Unawareness of the benefits
Name
DEMOGRAPHICS
JOB TITLE
Enter your persona’s job title
JOB RESPONSIBILITIES
E.g. Administering events, conducting meetings
TOOLS REQUIRED TO DO THE JOB
E.g. POS system, CRM system
BELIEFS AND VALUES
E.g. Integrity, passion
BIGGEST STRUGGLES AND CHALLENGES
E.g. High labor costs, attracting new customers
FEARS
E.g. Demand decrease, lockdown regulations
Name
DEMOGRAPHICS
BIO
Describe your persona’s life in detail
Name
DEMOGRAPHICS
FAVORITE QUOTES
Add your persona’s favorite quotes
FAVORITE WEBSITES
Add your persona’s favorite blogs and websites
FAVORITE SOCIAL NETWORKS
Add your persona’s favorite social networks
INFLUENCERS
List your persona’s influencers
FAVORITE EVENTS
List your persona’s favorite events
Name
DEMOGRAPHICS