Dreams Come True Foundation
If you can dream it, you can do it
Walt Disney
Content
Organization Overview
Target Audiences
Marketing Plan
Website Architecture
SEO Strategies
Organization Overview
Who we are and What we do
Value Proposition
Mission
Goals
"Dreams Come True" is a non-profit organization that aims to provide children facing hardships with the opportunity to fulfill their dreams, which they may otherwise be unable to do, and to instill in them a sense of hope and motivation.
Our mission is to fulfill the dreams of children who are struggling in life with critical illnesses and disabilities and are raised in disadvantageous situations
Our goals is to provide life-changing experiences for 10,000 children in needs across Canada in one year
Target Audience
We cannot make Dreams Come True without YOU
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Demographics |
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Social Background |
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Goals and Aspirations |
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Content Interests |
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Other Interests |
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Technology and Devices Used |
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Marketing Plan
Goals - Objectives - KPIs - Digital Channel Strategies - Promotional Content
Goals
Objectives
$ 150,000
Achieve our donation goal of $150,000 through our website and social media platforms in the next 4 months.
5,000 users
Drive website traffic through google Ads and SEO to achieve a goal of 5,000 users each month for the next 6 months.
Help minors with critical illness and disabilities
Help fulfill dreams of minors struggling in life in Canada
Help minors raised in disadvantageous situations
GOAL
Provide a life changing experience for minors in need to achieve their dreams
KPI Measurement
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Objectives | KPIs | Data Sources |
Achieve our donation goal of $150,000 through our website in the next 4 months. | Goal/Conversion rate | Google Analytics: Acquisition > traffic>Source/Medium** |
Drive website traffic through google/social media ads and SEO to achieve a goal of 5,000 users each month for the next 6 months. | Users vs new users> bounce rate | Google Analytics: Acquisition > All Traffic > Channels report* |
Digital Funnel and Audience Journey
AWARENESS
CONSIDERATION
PURCHASE
RETENTION
ADVOCACY
Website and Social Media
Search and Blog
Donate via website
Email and newsletter
Social media campaigns
Channel KPIs
Channel | Funnel stage | Objective | KPI |
Website | Awareness | Increase average time on page by 25% over the next 6 months | Average time on page |
Blog | Awareness | Create 3 blog posts/ week in 6 months with content about real stories that dreams coming true thanks to donors. | Number of Page view per session |
Search ads | Awareness | Achieve 1,000 clicks on Google search ads within the first 2 months of the campaign | Number of clicks on search ads |
Facebook/ IG | Consideration | Engagement rate increase by 20% 3 months after launch | Number of likes on facebook posts |
Tiktok | Consideration | Engagement rate increase by 30% 6 months after launch | Number of shares on Youtube videos |
Consideration | Increase product and offer views by 25% over the next 6 months | Email Click Through Rate | |
Website | Purchase | Increase sales by 150% 3 months after launch | Conversion rate |
Retention | Increase newsletter subscription by 25% 6 months after launch | Number of newsletter subscriptions |
Keyword research
Tools used:
Short tail keyword
Donation
Non profit
Dreams
Dreamers
Fundraising
Volunteer
Charity Canada
Long tail keyword�Non profit organization
Non profit charities
Children donation
Donate to child in need
Donate to children
Make a wish donation
Charitable giving
Non profit programs
Dreams come true
Children charity Canada
Donate to sick children
Fundraising events
Helping community
How to donate for sick children?
Where to make donations for children?
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Promotional Content
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Instagram post
Build engagement with potential donors.
Instagram reels
Build emotional connection
Challenge videos
Nominate a friend to join the “Dreams on” song challenge
Tiktok videos
Spread the “Dreams Come True” to the world
Promotional Content
Facebook (carousel post)
Website Architecture
Website wireframe and layout
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Website Wireframe & Layout
LOGO
MENU (About Us - Dreams - Blogs - Get Involved - Contact Us - Disclaimer - Donate)
HERO IMAGE
Mission
DONATE NOW
IMAGE
Text: Dream 1
Social media icon
Contact Information
IMAGE
Text: Dream 1
IMAGE
Text: Dream 1
Website Home Page https://dreamscometrue0.wordpress.com/
SEO Strategies
On-Page and Off-page SEO
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SEO Strategies
ACCESSIBILITY & TECHNICAL SEO
Site Speed
Increase Search Listing
Create a sitemap, Robot.txt
KEYWORD OPTIMIZATION
Internal Linking plan
On-page SEO
Content marketing
LINK BUILDING
Gain backlinks
SOCIAL
MEDIA
ON PAGE
OFF PAGE
Optimize Page Speed
Improve Search Listing
Create a sitemap
Robot.txt
User-agent: Googlebot
Disallow: / contact_us
Disallow: / disclaimer
Sitemap: https://www.dreamscometrue.org/sitemaps/about
Sitemap: https://www.dreamscometrue.org/sitemap/donate
Sitemap: https://www.dreamscometrue.org/sitemap/dreams
Sitemap: https://www.dreamscometrue.org/sitemap/get_involved
Sitemap: https://www.dreamscometrue.org/sitemap/blog
Sitemap: https://www.dreamscometrue.org/sitemap/dreamer1
Sitemap: https://www.dreamscometrue.org/sitemap/dreamer2
Sitemap: https://www.dreamscometrue.org/sitemap/dreamer3
Sitemap: https://www.dreamscometrue.org/sitemap/dreamer4
Optimize site speed
Internal Linking Plan
Gain Backlinks
Perform outreach email
These websites have similar missions with high domain authority and quality content.
Strategies include creating high quality content and performing outreach email to convince authors to link back to our websites
Slide Template: https://www.slidescarnival.com/
Thank you!