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Claire Porter Project

Andreya Flores, Anete Liis Adul, Aurora Rifkind, Marcus Morris

March 28, 2024

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Purpose

  • Comprehensive assessment of Claire Porter's online presence
  • Review existing website for areas of enhancement
  • Develop a visually appealing and cohesive logo reflecting brand identity
  • Design 3 different visual concepts:
    • 3 social media designs for Facebook and Instagram
    • 1 flyer for social media or potential client distribution
  • Offer strategic recommendations for improvement�

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Objective

  • Craft a compelling social media advertising campaign
  • Utilize Facebook and Instagram to captivate, engage, and convert potential consumers
  • Develop three visual concepts for social media (Canva)
  • Design a flyer for distribution to potential clients (Canva)
  • Explore alternative social media platforms to expand marketing reach
  • Ensure strategies align with Claire Porter's brand objectives
  • Maximize audience engagement and conversion potential

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Main things to tackle

  • Advertising reliant on word of mouth
    • Has worked so far
    • Further advertising extends reach
  • Social media – to any extent

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Research

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  • Explored Claire's YouTube channel and Facebook presence
    • Need for regular posting on Facebook for brand visibility
    • Showcasing videos, photos, and testimonials for engagement
  • Analyzed Claire Porter's website for optimization
    • More engaging color scheme
    • Better contrast and readability in the header
    • Brief descriptions alongside performance images
    • Restructuring the "About" section for clarity
    • Separate area for awards and credentials
    • Organized tabs and credible reviews on the website

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Cost Anaysis

  • Cost will vary depending on the routes taken
  • If using outside help/work individual contacts would need to be worked out
  • Exact prices cannot be given as of this point

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Creative Visuals

First versions

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Creative Visuals

Final versions

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Written Strategies for Implementation

  • Make Social Media Accounts
    • Instagram, Facebook
  • Find an Intern
    • Help maintain social media image
  • Use our creatives to post on your Social accounts
    • Our creatives are the exact dimensions to plug and play into both, Facebook and Instagram
  • Utilize the Logo and QR Code
    • Logo is unique and can also be used as a profile picture
    • QR Code leads straight to website

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Future Social Media Platforms

  • Expand your platforms and usage
    • We would like to see your YouTube used more in an advertising sense
    • We would also like to see you on TikTok
  • Tiktok:
    • Very user friendly
    • Community for everything
    • Easy to find other people around your career field
  • Youtube:
    • Has a shorts feature so you can upload the same (TikTok, Instagram, and Facebook) videos onto it
    • You already have one, so it may be a bit easier for you since you have experience with it

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Conclusion

Thank you!