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the

program

Passion

for PEOPLE

Presented by

Four Suits Consulting for the

4sc

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39,010

Indiana residents were diagnosed with cancer in 2021, translating to 4 new cases every hour of every day

Source: Indiana Cancer Consortium, 2021

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Introducing PFP

The Passion for People Ambassador Program (PFP) is a structured, scalable, and self-sufficient framework to create:

Brand Ambassadors

Brand Enhancement

Brand Engagement

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Anson Reynolds

First Year

Joel Bell

First Year

Grace Guo

First Year

Vani Sharma

First Year

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Meet Four Suits Consulting

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~ Overview of PFP

~ Scalable Structure

~ Practical Passion

Agenda

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Recruitment

Ambassador Training

Community Development

Email promotion & online application

Cohorts of 10-15 ambassadors

Alumni Celebration & Holiday Party

In-person training day

Virtual monthly meetings

Online instruction resources

External Ambassadors

Internal Ambassadors

IU CSC Partnership

Overview of PFP

The Passion for People Ambassador Program prioritizes creating strong ambassador connection across three key phases

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Practical Passion

Why implement the Passion for People Ambassador Program?

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Phase 1: Recruiting Alumni

PFP will invite past CSC participants to apply for an ambassador position and

attend the Holiday Celebration event

Promote ambassador

applications and Holiday Celebration via email

Target alumni, volunteer, and participant networks

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Phase 1: Alumni Celebration

CSC’s existing Holiday Party combined with emotional stories will create a compelling platform to encourage ambassador applications

Compelling

call to apply as an ambassador by Dec. 31

Moving testimonials by former or current ambassadors

A Year in

Review video celebrating CSC’s achievements

Current Holiday Party: Hosted at Hoosier Energy, desserts provided, end-of-year celebration open to all CSC participants and volunteers

PFP

will add

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PFP’s small cohort sizes will build strong ambassador relationships and encourage self-sufficiency and resiliency

Phase 1: Why start small?

Well-trained, informed, and confident when speaking about cancer

Deeply connected to CSC’s mission

Equipped to provide excellent support to new participants

PFP prioritizes quality over quantity so ambassadors are:

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Phase 2: Ambassador Training

In-Person Training Day

Hosted at the Bloomington office, ambassadors will learn about

    • Fighting cancer stigma
    • CSC programs and policies
    • Ambassador roles and responsibilities

Training Resources

PFP’s hybrid training model builds and sustains genuine connection among ambassadors, enabling them to be adaptable and self-sufficient

Monthly Online Meetings

Hosted on zoom by ambassadors, these meetings will provide

    • Real-time support and advice
    • Additional training
    • Opportunities to continue building strong relationships

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Phase 2: Why train?

Training empowers PFP ambassadors to become trusted resources for their community

89%

of people experiencing cancer believe tailored support education would benefit their friends and family

Source: American Cancer Society Cancer Action Network, 2024

In-person and online tools to make sure that connections are built during exciting and meaningful in-person events but scalable and sustained using online resources

Face Time & Facetime

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Phase 3: Community Development

External Ambassadors work in the community to raise awareness for CSC

Example: An external ambassador sets up a table at a local volleyball team’s annual Breast Cancer Awareness game and distributes fliers about CSC

Increase community awareness of CSC

Destigmatize seeking cancer support

External Ambassador Goals

Attend a minimum of 4 community events per year

Benchmark

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Phase 3: Community Development

Example: An internal ambassador gives a family a tour of CSC, explains the available classes, and helps them register for an upcoming cooking event

Internal Ambassadors welcome new participants and support their success

Connect new participants to CSC’s programming and resources

Internal Ambassador Goals

Spend at least 20 hours volunteering at CSC per year

Benchmark

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Phase 3: Establishing Support

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PFP ambassadors allow CSC to maintain its crucial connection with participants, even as CSC serves more people

Sources: American Cancer Society; Cancer Action Network, 2024; 2024 CSC Annual Demographic Report

1,034

CSC served

people in 2024

417%

Attendance increased by

from 2021

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The final part of phase 3, partnering with IU CSC will enhance media coverage quality and engage students

Phase 3: Brand Enhancement

The IU CSC Chapter will:

1)

Support awareness and outreach on campus for CSC via photography and coverage of local CSC events

2)

Work with CSC Bloomington to video interview ambassadors about their experiences

3)

Create a Year In Review video to be shown at the Celebration of Giving event to highlight the work of CSC

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Scalable Structure

How will we accomplish the Passion for People Ambassador Program?

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Project Timeline

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PFP will take place over the next 1.5 years, with the first cohort of ambassadors welcomed in January 2026

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Program Milestone

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PFP’s $3,329 budget covers necessary costs and leaves room for future years

$0

Alumni Celebration

$2,190

Ambassador Program

$522

Onboarding & Initial Training

$617

Brand Enhancement

$2,460

One-Time Cost

$869

Annual Cost

Program Budget

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PFP’s initial emphasis on quality will result in a sustainable, healthy ambassador program

Year 1

    • Document program procedures and best practices
    • Begin to form partnerships with local organizations

Year

5

    • Well-established network of ~50 active ambassadors
    • Self-supported administration of PFP applications and training

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Scaling PFP

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the

program

Passion

for PEOPLE

Presented by Four Suits Consulting for the

4sc

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Research References

“2024 Participant Statistics.” Cancer Support Community South Central Indiana. January 2025.

“Cancer in Indiana.” Indiana Cancer Consortium. 2025.

https://indianacancer.org/resources/cancer-in-indiana/

“Education Materials for Your Patients.” American Cancer Society. 2025. https://www.cancer.org/health-care-professionals/patient-education-materials-for-professionals.html

“Survivor Views on Social Connection & Isolation.” American Cancer Society Cancer Action Network. 17 October 2023. https://www.fightcancer.org/policy-resources/survivor-views-social-connection-isolation

Financial References

Flyers. Staples. Accessed 26 February 2025.

https://www.staples.com/services/printing/sales-marketing/flyers/

Copies. Staples. Accessed 26 February 2025.

https://www.staples.com/services/printing/copies-documents-printing?utm_source=staples.com&utm_medium=referral&utm_campaign=navigation_products&utm_content=document-printing

Walmart, Minute to Win It Game Supplies (Cups, Skewers, Marshmallows, Oreos).

CUPS. https://www.walmart.com/ip/Solo-Squared-Cups-18-oz-50-count/12903512095,

SKEWERS. https://www.walmart.com/ip/Mainstays-100-Natural-Environmental-Friendly-Bamboo-Skewers-100-PCS/695069258?classType=VARIANT&athbdg=L1102&from=/search,

MARSHMELLOWS. https://www.walmart.com/ip/Jet-Puffed-Marshmallows-12-oz-Bag/826143995?classType=VARIANT&athbdg=L1600&from=/search,

OREOS. https://www.walmart.com/ip/OREO-Chocolate-Sandwich-Cookies-13-29-oz/1052966595?classType=VARIANT&athbdg=L1300&adsRedirect=true,

Accessed 26 February 2025.

Works Referenced

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Appendix

Overall Purpose: What is Possible with Passion?

Risks and Mitigation

Tracking Success

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Web Home Base

External Ambassadors In-Depth

Internal Ambassadors In-Depth

Ambassador Applications

Ambassador Onboarding

Training Resources

Training Resources cont.

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Duplication

First Year of Operations Intern

In-Depth Budget

Alternative Budget

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Connected

through an outreach event with an external ambassador

What’s Possible with Passion

PFP Ambassadors support new participants throughout all of their CSC interactions

Welcomed

and given a tour by an internal ambassador

Take advantage

of CSC’s extensive programming and the atmosphere of connection

Celebrate

progress at the end of the year at the Holiday Party

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Risks and Mitigation

The PFP program ensures adequate preparation and planning to address concerns

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Involvement

Ambassador Availability

CSC Staff Availability

Assigning Internal vs. External Ambassadors

Alumni Celebration/

Holiday Event

    • Flexibility of interests
    • Virtual monthly meetings
    • Important dates provided in advance

Application assesses interests with targeted skills and short-answer questions

    • Four Suits Consulting
    • CSC Staff Guidance (1st year intern)
    • IU CSC members
    • Self-sufficient after 1 year

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CivicChamps will easily integrate into PFP’s program and administration

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Tracking Success

All Ambassadors

will track hours in CivicChamps

and receive encouragement when they reach the halfway and final points of their volunteering requirements

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Web Home Base

LEARN ABOUT THE PFP AMBASSADOR PROGRAM

Creating a PFP home base will centralize information for potential participants

The Passion for People Ambassador Program (PFP) connects potential CSC participants with both external and internal ambassadors. Our ambassadors are past CSC participants that can relate to new participants with their personal cancer experiences. Ambassadors are equipped with CSC tools to act as resources for new participants.

CONNECT WITH AN AMBASSADOR

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External Ambassadors In-Depth

External ambassadors focus on external events and education

    • Local hospitals
    • Cancer awareness school or sports events
    • Fairs/tabling events
    • Concerts, farmers markets, other community event

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OR independently host an awareness, engagement, or fundraising event

Events

Education

Informational fliers provided by the American Cancer Society:

    • Different types of cancer
    • Preventative measures for cancer
    • How to deal with side-effects of cancer treatment
    • Common questions asked about cancer

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Internal Ambassadors In-Depth

Internal ambassadors focus on internal CSC events and education

    • Lead welcome tours
    • Promote current class schedule
    • Lead a monthly ambassador meeting
    • Update participant databases
    • Mentor new ambassadors

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Events

Education

Informational fliers provided by the American Cancer Society:

    • Different types of cancer
    • How to deal with side-effects of cancer treatment

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Participant Relations

    • How to talk about grief
    • Best practices for supporting caregivers

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Ambassador Application

PFP Ambassadors will be evaluated by their demonstrated passion and skills

Personal information

Skills/

interests

Experience with CSC

Questions regarding interest in PFP, involvement, and skills related to ambassadorship

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Ambassador Onboarding

A day of onboarding provides an engaging introduction to CSC and PFP responsibilities

11 a.m.

CSC team introductions & facility tour

Welcomed

Take advantage

Celebrate

11:30 a.m.

Speaking Frankly About Cancer workshop

12:30 p.m.

Lunch & networking (Chick-Fil-A)

1:30 p.m.

Ambassador expectations & responsibilities overview

Welcomed

2:30 p.m.

Team building exercises (Minute-to-Win-It games)

3 p.m.

Take advantage

4:30 p.m.

Closing remarks & program end

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3 p.m.

Internal and External ambassador training/goals

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Training Resources

A selection of curated resources will provide ambassadors with tools for success and can be used during the in-person training day or online monthly meetings

    • CSC Education workshops like Speaking Frankly About Cancer
    • American Cancer Society online resources
    • CSC staff member workshop on how to support caregivers and the bereaved

Cancer Training

Ambassador Training

    • CSC’s Five Pillars
    • Internal: Participant intake and connection workshop led by CSC staff member
    • External: Public speaking workshop led by a Kelley or O’Neill professor

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Additional example resources provided to internal and external ambassadors

*All resources will be available on an accessible Google Drive administered by CSC

Training Resources Cont.

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Duplication

After a proven model in Bloomington, PFP can be replicated and refined for success

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Initialization

Expansion

Adaptation

    • Documentation
    • Systemization and training development
    • Feedback loop
    • Organization screening
    • Leadership training
    • Pilot program implementation
    • Feedback and iteration

1

2

3

    • Pilot program launch
    • Operational review
    • Adaptive improvements
    • Knowledge exchange

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First Year of Operations: Intern

An intern will provide essential support during the first year of PFP as a liaison between CSC staff and ambassadors

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Event Coordination

Assist in planning, scheduling, and executing PFP programs

Administration

Assist in gathering and distributing high-quality online resources

Manage program feedback, attendance, and participation

Data Management

*intern is accounted for on the budget within the Recruitment Phase (Phase 1)

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In-Depth Budget

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Alternative Budget

Contingency budget for the Alumni Celebration to be independent of the Holiday Party

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