Company Presentation 2026
Duty Free Global
DFG is a one-stop global agency brand partner who offers a diversified and unique range of wines and spirits to travel retailers globally whilst also accounting for new emerging trends in the marketplace.
DFG is a flexible, long-term and dedicated partner who creates numerous opportunities and customized solutions for brands and retailers in Global Travel Retail.
Who Are Duty Free Global?
DFG offers a diversified team, based in specific locations, providing a global reach and regional knowledge for brand owners.
Some very driven personalities who are passionate with a lot of experience in the international Travel Retail environment. The DFG team fully understands the requirements of our customers.
Why Duty Free Global?
Global Reach
Industry Experience
Regional Specialisation
Each member of our team is specialised in his/her different regions. This ensures that all local factors, such as ranging and culture are considered to ensure a tailored offer by region for our brand partners.
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We work with third party Duty Free specialized (bonded) warehouses in Europe, Miami and Singapore as part of our services.
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Through distribution hubs in Hong Kong, Dubai and Antwerp the distribution hub companies purchase directly and sell to the operators at the price recommended by DFG/brands.
This ensures that the global rsp’s are respected. DFG’s commission is calculated on the short price invoiced to the distribution hub partners.
Brand owner sells and ships directly to customer e.g. Heinemann. DFG receives a commission on the sell in price to the operator.
DFG Route To Market
DFG mainly operates on two principal routes to markets
A)
B)
Financial and Goods Flow via Distribution Hub
1
Brand Owner
2
Invoice Distribution Hub
3
Sales To Travel Retail Operator
4
Sales To End Consumer
Current Distribution Hubs
Benelux
Dubai
Singapore
Miami
Financial and Goods Flow - Direct to Operator
1
Brand Owner
2
Sales To Travel Retail Operator
3
Sales To Travel End Consumer
Ways Of Working
1
Duty Free Global
2
Direct Working Relationship With Each Operator
3
Agreed Trading Terms & Activations Pre-Agreed With Brand
4
Monthly Report Back On-Going Training
Duty Free Global Organisation Structure
Barry Geoghegan
Founder
Middle East & Americas
Nathalie Roelands
Global Key Accounts
VP Operations
Niklas Muethal
Head Of Sales Europe
Head Of Cruise
Gaurav Joshi
Sales Manager India
Commercial
Brand Manager
Brenna Klomp
Operations Manager
Carmel Lyons
Administration Manager
Finance / Shipping
Aisling Morton
John Kilmartin
VP Sales
Americas / APAC
Ben Geoghegan
Commercial Associate
Kathleen Anaya
Key Account & Trade
Jon Howells
Website &
Media Content
Orla Van den Bergh
Administration
Marketing Manager
Americas
Violaine Creuzé
Key Account Manager
Wine
Europe
Fiona Parker
Key Global Trade
Marketing Manager
The Team
Barry Geoghegan
Founder
Irish born and based Barry Geoghegan is the owner and Commercial Director (CD) of DFG.
He started in the wine and spirits industry in 1989 and obtained the WSET Diploma in 1995. In 2001 he was one of only ten people in the world to study for the first ever Wine MBA in Bordeaux Business School obtaining first class honours.
Barry has recently been invited onto the Duty Free World Council Academis Advisory group and was also just elected to the TFWA Management Committee where he sits on the Commercial panel.
His family has been in Duty Free business for over 50 years.
Barry focusses on company strategy and concentrates his travel in the Middle-East and Asia-Pacifc.
Nathalie Roelands
VP Operations
Born in The Netherlands, based in Belgium, Nathalie Roelands finished her studies in Public Relations and Communication Management in Antwerp in 2007 and straightaway started in Duty Free and Travel Retail business, now with over 16 years experience in the channel
Nathalie is the VP of Operations for DFG
Nathalie’s main focus is looking after all the Global Key Accounts including Dufry, Lagadere, Heinemann etc.
Her main focus is on Europe and Global Key Accounts.
John Kilmartin
VP Sales
John Kilmartin is an internationally experienced Travel Retail Executive with over 30 years experience in the Travel Retail channel. He has dual experience having worked both with both operator “Aer Rianta International” and Sales and Marketing with Patron Spirits International.��With ARI he held a number of Senior Leadership Executive roles in Commercial Operations, Business Development, Procurement and Supply Chain, in Locations as diverse as Russia / CIS and North America.��He left ARI to Spearhead and to lead the expansion of Patron Spirits International as Vice President Global Travel Retail the expansion and development. John led the GTR Division where he was at the forefront in setting Patron’s international expansions strategy and developing Patron Tequila into a truly global brand within GTR.��John lives in Switzerland and main focus is in Central and Eastern Europe/Russia CIS.
Brenna Klomp
Operations Manager
Originally from the Netherlands but based in Dublin for over 20 years, Brenna joined Duty Free Global in Feb 2024 as Operations Manager.
She brings with her 18 years’ experience working in various roles within the drinks industry, most recently as Sales Service & Operations Manager for an International Brand company, prior to that she worked alongside Barry and Carmel in the Irish Wine & Spirits market.
Aisling Morton
Commercial Brand Manager
Aisling is based in Dublin and joined us as Commercial Brand Manager in September 2021.
�Aisling previously worked in the wine business in Ireland as a key part of the Commercial team. Prior to this Aisling worked as a Business Analyst in L’Oreal. She is currently completing her ACCA Accountancy exams.
Kathleen Anaya
Key Account & Trade Marketing Manager Americas
Based in Miami, FL, Kathleen has over six years of experience supporting brand development and commercial growth across LATAM, the Caribbean, and U.S. travel retail.
She managed strategic customer relationships, coordinated
multi-market operations, and supported the execution of trade marketing plans that strengthened brand visibility and performance within the duty-free and travel retail environment.
She worked closely with distributors, retailers, and brand partners to ensure consistent implementation of global strategies, adapting them to regional needs while maintaining operational excellence.
Kathleen is the newest addition to the DFG team, joining in the fall of 2025 as Key Account Manager.
Niklas Muethel
European Key Account Manager
Niklas joined the team in 2022 as European Key Account Manager. �Niklas was Purchase Director with Overseas Distribution Company and prior to that Category Sales Manager Liquor in Gebr. Heinemann.
He brings a wealth of experience to the team at DFG.
He Lives in Hamburg, Germany
Gaurav Joshi
Sales Manager India
Based in New Delhi, India, Gaurav Joshi brings over 22 years of experience in sales and marketing, with a strong focus on the Global Travel Retail sector. Having started his career in tobacco , Gaurav went on to spend the next 17 years working on some of the most iconic brands in the alcoholic beverages industry. His expertise lies in transforming brands within the Travel Retail space, with a proven track record of driving growth and market success across the Asia Pacific region. Over the years, Gaurav has held leadership positions that have allowed him to develop a deep understanding of consumer behavior and brand strategy in dynamic and competitive market sector.
Ben Geoghagen
Commercial Associate
Ben is based in Madrid, Spain and joined us as Commercial Associate in January 2024.
Ben previously worked in Salesforce as part of the Business Development team. He has recently completed his masters in Marketing from Smurfit Business School.
Violaine Creuzé
European Key Account Manager
Wine
Violaine Creuzé is an internationally experienced Travel Retail professional with a strong background in wines and spirits. Born and educated in Bordeaux, she holds a Master’s degree in Business Management for Wines & Spirits and brings extensive global experience across travel retail and domestic markets.
She has held senior roles with Celliers d’Asie, Miguel Torres, Jean Leon, and González Byass, where she played a key role in developing and expanding international Travel Retail operations. Violaine has also served on the TFWA Management Committee and as a judge for the International Spirits Challenge.
Holding a WSET Diploma, she joins the DFG team as Key Account Manager Europe, focused on driving growth across key accounts and the wine portfolio.
Fiona Parker
Key Global Trade Marketing Manager
Fiona is Trade Manager at Duty Free Global, bringing a strong background in brand activation, campaign strategy and content-led marketing across the premium drinks sector.
Based in the UK, and with a Masters degree in Marketing and Brand Management, Fiona began her career in Travel Retail with Dufry before moving brand side. With 10 years of experience working on global brands and building ideas that cut through in competitive environments, she blends creativity with commercial thinking to help drive visibility, engagement and growth for DFG’s partners. ��Fiona is passionate about making brands feel relevant, distinctive and compelling at every touchpoint in travel retail.
Global Approach
DFG works directly with the majority of the Top 25 Global Travel Retailers
Barry Geoghegan is a member of the TFWA Management committee and is also on the Duty Free World Council, the Academic Advisory Group and the ETRC Alcohol Panel.
He is a regular panellist on industry trade webinars and conferences.
Trade Organisations
Trade Shows
DFG values a regular and personal contact with their partners,
next to on-site visits, we attend all major Duty Free shows.
Summit of Americas
TWFA Singapore 2023 - Video
Click Here For Video
Scan For Video
TWFA Cannes 2024
Click Here For Video
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TWFA Cannes 2024 - Video
Staff Training
Staff Training Lotte Team
Changi - Singapore – May 2022
Activations
Dubai
Duty Free
Activations
Berlin
T2
Activations
Carnival
Cruise
USA
Activations
JFK
New York
In store tastings and activations
Qatar
Activations
Schiphol
Activations
Frankfurt
Activations
Activations
San
Francisco
Duty Free
Barry Geoghegan
Founder
T: +353 86 2354173
Nathalie Roelands
Vice President Operations
T: +31 628 353 633
Ben Geoghegan
Commercial Associate
T: +353 86 2068620
E: ben.Geoghegan@dutyfreeglobal.com
Niklas Muethel
Sales Manager Europe &
Global Cruise
T: +49178 3774326
Key Contacts
Kathleen Anaya
Key Account & Trade
Marketing Manager - America
T: +1 7867390536