1 of 2

Objectives

Feature Name

Source Epic

Problem Statement

Feature Hypothesis

User / Business Value

Timing Criticality

Risk Reduction / �Opportunity Enablement

Cost of Delay

Size

WSJF

Great Feature Names are framed to describe the customer outcome and imply boundaries of intent.

Nominee Claims

Allow a Nominee to lodge an online claim on behalf of a claimant

#123.45a

Nominee Claims Part 2

© Mark Richards, 2024

2 of 2

Objectives

Feature Name

Source Epic

Problem Statement

Feature Hypothesis

User / Business Value

Timing Criticality

Risk Reduction / �Opportunity Enablement

Cost of Delay

Size

WSJF

Great Feature Names are framed to describe the customer outcome and imply boundaries of intent.

Nominee Claims

Allow a Nominee to lodge an online claim on behalf of a claimant

#123.45a

Nominee Claims Part 2

We regularly have empty tables due to customers who have made reservations and fail to show up, causing us to miss out on potential new customers and revenue.

How might we improve our reservation system to maximize occupancy based on the conversion of missed reservations to waitlisted customers or walkups?

We believe we will be able to minimize customer forgetfulness and convert missed reservations to filled tables if customers with reservations are reminded of their reservation details via SMS.

  • Currently 10% of reservations fail to show
  • On peak nights we typically have a waitlist of 6 tables, with very low conversion rates
  • Christmas trading season is 4 months away
  • Regular customers growing frustrated with waitlist system and opting out as they rarely get activated

Reservation Management

Send reservation reminders to customers

  • Help customers avoid forgetting their reservations and arrive promptly to maximize table turns
    • 25% reduction in customers failing to arrive for reservations
    • 25% reduction in customers arriving more than 20 minutes late for their reservation
  • Convert missed reservations to waitlisted or walkup customers
    • 50% increase in activated waitlist customers
    • 25% reduction in rejection of walk-up customers

SAMPLE FEATURE

© Mark Richards, 2024