Unify Your Data. Accelerate Your Growth.
Data Hub
A New Era
2
Presenting a new era of combined, enhanced, AI-ready customer data for marketing, sales, and success.
AI-READY
ENHANCE DATA
COMBINE DATA
Agenda
Data Hub
Agenda
3
Your guide to understanding how Data Hub transforms scattered data into growth opportunities.
01 | The Narrative |
02 | Use Cases |
03 | Product Features |
04 | Pricing |
05 | Data Hub + Marketing Hub |
06 | Data Hub + Sales Hub |
07 | Global Considerations |
08 | Next Steps & Closing |
Pitch Deck
The Narrative
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Most companies make decisions with only 20% of their available data.
You're under pressure to move faster, be smarter, and do more with less.
AI is only as good as your�data — and your data isn't ready.
Disconnected, messy data holds back your AI, your team, and your results.
The Shift: Why Data Hub, and Why Now?
Data used to be simple.
Now it's scattered everywhere and nowhere you can actually use it. The old approach of manually managing your data isn't working anymore.
A new approach to data management is critical for AI adoption and business growth.
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Pitch Deck
The Narrative
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You can't personalize�outreach when critical�context is missing.
Leadership can't trust dashboards built on�incomplete data.
AI effectiveness�is crippled by disconnected, inconsistent data.
Teams waste hours on manual data maintenance instead of growth activities.
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The Problem
Customer data is scattered across marketing automation, product analytics, data warehouses, and advertising platforms.
The manual cleanup processes that once worked are now bottlenecks.
The result? Missed opportunities, siloed teams, and stalled growth.
Pitch Deck
The Narrative
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Wasted Ad Spend & Missed Quotas
Poor targeting and broken handoffs tank performance, causing low-quality leads and sales/marketing friction.
AI with�Blind Spots
You can't automate or personalize when your data is messy, turning powerful tech into expensive guesswork.
Slow,�Reactive Strategy
Leadership can't act on insight that doesn't exist, causing missed market opportunities and poor resource allocation.
The Cost of Disconnected, Broken Data
Unusable data isn't just an inconvenience—it's directly impacting your bottom line in ways you might not realize.
The real cost: longer sales cycles, higher acquisition costs, damaged reputation, and demoralized teams that miss revenue targets.
Pitch Deck
The Narrative
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01�Revenue Impact
02�Customer Experience
03�Operational Efficiency
04�Strategic Direction
$12.9 M
THE ANNUAL COST OF POOR DATA QUALITY
The hidden cost of bad data isn't just operational — it directly impacts your bottom line and competitive position.
The Business Impact
Broken data creates a cascading effect across your entire business, hurting revenue and growth potential at every turn…
All while your competitors who master their data gain market share and leave you behind.
Pitch Deck
The Narrative
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Unlocks unified data �Combines and centralizes customer information from across your tech stack
What Data Hub Solves
Data Hub transforms scattered, messy customer data into actionable insights that power your entire go-to-market strategy.
Clean, unified data isn't just a technical win—it's the foundation for better targeting, faster growth, and smarter decisions.
Makes AI effective �Ensures your AI has complete, accurate data to deliver results that matter
Eliminates data silos�Breaks down barriers between systems without complex integrations
Powers GTM teams�Gives marketing and sales complete customer context, every time
Unifying our data in HubSpot transformed how we operate. What used to take multiple systems and spreadsheets is now a single, shared view—empowering every team to move faster, act smarter, and deliver better outcomes.
Matthew Ruxton
Manager, HubSpot CRM at Ignite Reading
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Pitch Deck
The Narrative
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AI-Ready�Data
Fuel your AI and your teams with clean, complete records. Make every platform, tool, and workflow more effective.
Customer�Experience
Use insights to meet customer expectations for personalization in marketing and sales.
Insights�Unlocked
Trust your dashboards, forecasts, and planning with accurate, complete data.
Data Hub Key Benefits
Data Hub transforms your customer data from a liability into your greatest competitive advantage:
Operational�Efficiency
Eliminate manual data work and let your teams focus on strategy and growth.
Data Studio opens the door to behavior-based marketing—triggered by how customers actually use our products.
Steven Weingarth
Global Director of Growth Marketing, Video Security & Access Control
Motorola Solutions
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Combine & Enhance Your Data
Use Cases for Data Hub
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Pitch Deck
Use Cases
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Core Use�Cases Overview
Data Hub delivers two powerful use cases that transform how you manage and activate customer data.
Combine Data
Enhance Data
01
02
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USE CASE 1
Break down silos
Connect your tools and unify your customer data with no coding required.
Advanced insights
Power advanced segmentation, reporting, and automation with unified data.
AI-ready foundation
Give your AI the complete data it needs to deliver powerful results.
Combine Data
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02
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Connect your tech stack without code. Combine HubSpot CRM data with external sources to unify your customer insights.
Data Hub Combines Your Tech Stack
Spreadsheets
Cloud Data Storage
SaaS Apps
Pitch Deck
Use Cases
Data Studio
A intuitive interface where anyone can combine, clean, and enhance their customer data.
Segments
Reports
Workflows
Smart CRM
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Pitch Deck
Use Cases
USE CASE 2
Automatic cleanup
Find and fix errors before they impact your customer experience.
Smart enrichment
Automatically fill gaps in customer profiles with relevant information.
Standardize data formatting
Ensure consistent data formats for better personalization.
Enhance Data
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Make data clean and actionable. Deduplicate, enrich, and standardize records. Empower your team and AI with trustworthy information—no more manual cleaning.
AI-Powered
JOHN SMITH
5558675309
J.�Smith
(555) 867-5309
John�Smith
Unknown
Sara
Johnson
Manager
Tom
Miller
Missing Role
John Smith
(555) 867-5309
UNIFIED
Sara Johnson
Senior Manager
UPDATED
Tom Miller
VP of Marketing
ENRICHED
90% agree that clean, well-structured data is essential for AI to function effectively.
Insight:
After: Enhanced Data
Before: Messy Data
Features & Functionality
Product Overview
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COMBINE DATA
Data Studio
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02
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Built for everyone
No code required - just an approachable interface anyone can use
AI assistance
Get help building datasets, finding insights, and enriching profiles with built-in AI.
Instant activation
Power segmentation, automation and reporting, or sync data to the CRM or external destinations.
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Easily blend customer data from across your tech stack and build custom datasets with AI assistance. Use your datasets in workflows, segments, reports, and more.
AI-Powered
Seat Required
Professional+
Beta
Uses Credits
ENHANCE DATA
Data Quality
03
02
01
Automatic Cleanup
Continuously scans your database to find and fix duplicates, formatting problems, and outdated information.
Proactive Monitoring
Alerts you to data issues before they affect your business operations or customer experiences.
AI-Powered Enrichment
Automatically adds missing information to customer records for more complete profiles.
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Your homebase for monitoring and ensuring CRM data health. AI-powered tools automatically find and fix issues, keeping data clean and accurate 24/7.
AI-Powered
Beta
Seat Required
Professional+
COMBINE DATA
Cloud Data Storage
Integrations
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02
01
Bi-directional data flow
Sync data from HubSpot to your warehouse and bring warehouse data into HubSpot seamlessly.
Enterprise-grade connectivity
Connect to platforms like Snowflake, BigQuery, and AWS S3 with secure, reliable syncing.
Advanced segmentation and reporting
Use data from across your business to power better personalization and smarter reporting.
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Directly connect cloud data storage platforms to HubSpot. Enable seamless data flow across your tech stack for advanced personalization, analytics, and automation.
Seat Required
Enterprise
COMBINE & ENHANCE DATA
Data Sync
03
02
01
Pitch Deck
Product Features
No-code and low-code integrations
Quickly connect your favorite tools to HubSpot without developer resources.
Bi-directional syncing
Keep data consistent across platforms with automatic updates flowing in both directions.
Powerful data transformation
Connect apps to the data studio to and activate your data across HubSpot.
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Easily integrate 100+ apps. Customize your syncs so customer data flows effortlessly across your tech stack. Connect apps directly to the data studio and easily activate your data in HubSpot.
Seat Required
Professional+
COMBINE & ENHANCE DATA
Programmable Automation
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02
01
Pitch Deck
Product Features
Write code in workflows
Create workflow actions that power lead routing, custom integrations, data transformation and more.
Share data automatically
Use webhooks to automate data movement in and out of HubSpot.
Build powerful automation
Trigger workflows on a set schedule, or via external webhooks.
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Automate any process with customizable workflow actions, webhooks, and advanced workflow triggers. Enable your teams -and your AI- to do more, faster.
Seat Required
Professional+
Pricing Overview
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Pricing & Packaging
Data Hub is structured to grow with your needs, with flexible options based on your scale and data requirements.
Understanding HubSpot Credits
Data studio consumes credits when syncing data to segments, workflows, external sources, or the CRM
Additional credits cost $10 per 1,000 ($0.01 each)
Credits included with Data Hub aren’t additive to existing credits
Subscription + seats pricing model
Increases your included credits to 10,000 HubSpot Credits/month
All Professional features
Cloud Data Storage Integrations
Increased Data Studio Limits
Subscription + seats pricing model
Increases your included credits to 5,000 HubSpot Credits/month
Data Studio
Data Quality Tools
Programmable Automation
100+ Data Sync Integrations (Starter)
$2000 /mo
$800 /mo
Pitch Deck
Pricing
Multi Hub Success
Marketing Hub + Data Hub
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Pitch Deck
Pricing
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Better Together:�Data Hub + Marketing Hub
Transform scattered data into marketing gold. Break silos for deeper personalization, smarter segmentation, and accurate attribution.
Create hyper-targeted segments by combining first-party data with enriched third- party data.
Enhanced�Segmentation
Deliver truly personalized experiences using unified customer data across all channels.
Personalization at Scale
Build comprehensive attribution models incorporating touchpoints from all systems.
Advanced�Attribution
=
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Enhanced Results
Data studio eliminates our reliance on siloed spreadsheets and saves us significant time on data management tasks.
Laura Chan
DIRECTOR OF MARKETING OPERATIONS�Brivity
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DATA HUB + MARKETING HUB
Accelerate conversions with
personalized campaigns
Pitch Deck
Data Hub + Marketing Hub
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Create tailored messaging with unified customer data for precision targeting.
Powered by:
DATA HUB + MARKETING HUB
Accelerate lead pipelines with real-time optimization
Pitch Deck
Data Hub + Marketing Hub
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Transform campaigns into learning engines by connecting marketing to real revenue outcomes.
Powered by:
DATA HUB + MARKETING HUB
Turn customer data into better campaigns
Pitch Deck
Data Hub + Marketing Hub
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Supercharge marketing AI with unified data that drives authentic personalization and revenue.
Powered by:
Before, we couldn’t even see which customers weren’t using a key product. With data studio, we saw the gap, built the segments, and launched the campaign—within hours.
Steven Weingarth
GLOBAL DIRECTOR OF GROWTH MARKETING�Motorola Solutions
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Data Hub
Global Considerations
Global Considerations
Data Hub Availability Around the World
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Pitch Deck
Global Considerations
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Regional�Availability
Implementation Considerations
Global�Availability
Full public beta for all geographies where HubSpot is sold.
Language�Support
Multi-language support for global teams and customers.
Feature�Availability
Data Hub features available for Professional and Enterprise tiers.
Global Considerations�& Availability
Data Hub
Final Thoughts
Final Thoughts
Next Steps
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Pitch Deck
Next Steps & Closing
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Next Steps�& Q&A
Questions?
01�
Schedule a Demo
See Data Hub in action with your data
02�
Review Resources
Use case one-pagers & implementation guides
03�
Talk to a Specialist
Get a custom Data Hub solution
Implementation timelines
Technical requirements
Integration with your tech stack
Custom solutions for your needs
Our team is ready to answer your questions about: