LearnMoreFaster.com

​

Plan a one-hour meeting the day before your watch party to prepare your team. Use a version of these slides to get the whole team on the same page about:

• Objectives
• Interview participants
• Schedule
• How to join the livestream and debriefs
• Taking notes and debriefing

​

For more information, see “Chapter 8: Plan a watch party” in

Learn More Faster.

​

Burrito Shop Watch Party

3

THE BULLSEYE CUSTOMER SPRINT

​

1. Agree on goals and key questions.
2. Define our bullseye customer.
3. Recruit five bullseye customers.
4. Choose value props and three prototypes.
5. Conduct five 1:1 interviews.
6. Watch party: Observe remotely and debrief as a team.
7. Leave with big takeaways and next steps!

WE ARE HERE

OBJECTIVES AND KEY QUESTIONS

CHANGE BG COLOR WITH “LAYOUT” ⇪

​

Objectives

• Identify a unique value prop for a new burrito shop.
• Gain insights into bullseye customers’ opinions, habits, and dissatisfaction with their current options for ordering Mexican food.
• Test our assumptions.

​

​

Key Questions

• How and when do bullseye customers pick up, get delivery, or eat in?
• What’s most important to bullseye customers when choosing a restaurant for burritos to go?
• How do bullseye customers value authenticity vs. convenience vs. quality when choosing Mexican restaurants?
• What are the pros/cons of membership and loyalty programs?

​

5

DEFINITION OF OUR BULLSEYE CUSTOMERS

​

Inclusion Criteria

• Order takeout food at least 3X/week
• Order food for delivery at least 3X/week
• Choose Mexican food (esp. burritos) most often when ordering takeout or delivery
• Age 25-55
• Live or work in urban or suburban setting
• Busy: Employed full time and/or parenting young children

​

Exclusion Criteria

• Work in restaurants, catering, or delivery
• Work for local, state or federal government
• Have significant food restrictions that limit their choices

​

Possible Triggers

• A recent change in routine (such as work schedule, return to office, new job or responsibility, a new commute) that might increase odds of trying a new restaurant.

6

BUILDING BLOCKS OF THE BULLSEYE CUSTOMER SPRINT INTERVIEWS

Watch party = (Interview + debrief) x 5

​

Debriefs

• Feedback for the interviewer
• Summarize interview

​

Final debrief

• Review our big takeaways
• Align on next steps

SCHEDULE

8

USE LINKS IN YOUR CALENDAR TO OBSERVE AND DEBRIEF

​

1. Watch interviews via YouTube livestream.

​

• Participants can’t see or hear observers.
• 20-sec delay (depending on your Internet connection)
• *Treat link and livestream as private and confidential.*

​

• Debrief in Google Meet.

​

9

TAKE NOTES IN SHARED RUNNING NOTES DOC

​

Primary Notetaker: Takes first run at notes.�

Secondary Notetaker / Editor: Follows directly behind and fleshes out notes by adding missing details, correcting spelling errors, bolding important observations, capturing noteworthy quotes and noting specific time points.

​

​

Example

​

8:52 a.m.

​

MM: How often do you like to cook?

• Three times a week I try to give them a “home-cooked meal.”

​

MM: Why do you put air quotes around “home cooked meal”?

• A lot of times I just make something from the freezer or boil some pasta. But we eat it together at home as a family instead of getting takeout.

10

YOUR JOBS

​

11

LISTEN WITH AN OPEN MIND

​

Be curious.

​

Try to see the world through participant’s eyes.

​

Don’t dismiss or judge participants.

​

Be prepared to hear things you may not like or agree with.

​

Give more weight to past experiences and attitudes than predicted behaviors.

​

Focus on objective observations—not conclusions or solutions.

(We’ll get to those later.)

• Yes: “This person wasn’t able to find the product they were looking for.”
• Not: “Browsing is totally broken.” “We need to add filters.”

​

Beware of confirmation bias.

12

CHAT ON SLACK DURING INTERVIEWS

​

To send questions and suggestions to Michael, mark “For MM” followed by the question in Slack channel. (Please be as specific and clear as possible.)

Kate will DM the question to Michael.

Kate will add mo after routing the question.

​

example

​

[For MM] Why do you prefer shopping with gift cards vs cash?

Start capturing notes in the Debrief Sheet during session. ��Keep notes short to allow easy scanning.

​

After each session, solicit and capture team’s observations.

​

Tweak research questions as needed.

THE DECIDER LEADS DEBRIEFS

After watching the interviews, all observers will independently submit their big takeaways.

​

​

FINAL DEBRIEF

What takeaways do you predict?

​

• Plan to be OOO for everything else during the watch party.
• Get your teammates to show up! The more the merrier.
• Gather your favorite snacks and caffeine.
• Confirm you have access to the shared Running Notes Doc, Debrief Sheet and the watch party Slack channel.

​

TO DOs

LearnMoreFaster.com

​