PRESTIGE AUDITING
SEO & SEM Proposal
CREATED BY: Adeeb
CREATED FOR: Nagham
CREATE DATE: 07.08.24
VALIDITY: 30 Days
OUR CLIENTS
RECOMMENDED SOLUTIONS FOR PRESTIGE AUDITING
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
SEM (Google Ads)
HUBSPOT
WEB3 & METAVERSE
PHOTO / VIDEO
Based on our conversation, we believe the following services would apply:
(SEM)GOOGLE ADS CAMPAIGNS
The role of Search Engine Marketing through channels such as Google is important for businesses looking to convert audiences searching for a product or service into paying customers.
Despite coming at a more premium cost than most social media campaigns, running search ads makes your business visible at the very precise moment that prospects are searching for a product or service that your business provides.
Bottom of Funnel Marketing
Unlike most social media advertising, search focused campaigns are designed to target ready-to-purchase prospects at the exact moment that they are (re)searching vendors for a potential product or service.
The ability to target prospects at the bottom of funnel stage, allows your business to engage with prospects at the buying stage of the purchasing process.
OUR APPROACH
Prospect
Social Media Campaigns
Google Campaigns
Display / Banner Campaigns
Customer
The Strategic Implementation of the Funnel with Search Engine Marketing
As the diagram above highlights, the sales and marketing funnel plays an important role when aligned to the mindset of a purchaser or decision maker and the visibility of your brand at the right (and to the right person) can make the difference between a lead being generated or a sale being made versus no action.
It's important to understand though, that the funnel needs to be customised for every business. The example on the right shows an adapted funnel that takes into account website traffic drivers (social and display marketing) that is then used to within retargeting campaigns to drive conversion.
OUR APPROACH
Prospect
Social Media Campaigns
Google Campaigns
Display / Banner Campaigns
Customer
Retargeting
Website Traffic
Traffic Drivers
Make no mistake, Search Engine Marketing is a results business, and for over 18 years, our team has worked on almost every industry with over 1,000 clients perfecting our approach. This doesn't mean that we know just how to create great ads and campaigns, but we also have a deeper understanding of (a) buyer mindset, (b) user experience and user journeys; and (c) how to create high-performing landing pages and nurturing campaigns for maximum effectiveness.
Buyer Mindset
Creating ad campaigns based on a business' understanding of a user journey can be effective but in our experience, creating a campaign strategy that is aligned to a customer mindset often yields stronger results.
We use classical frameworks such as ZMOT (Zero Moment of Truth) and different buyer mindset models to help us understanding the process that your target audience follows when making a purchasing decision. This allows us to create a media plan and conversion strategy that is fully customised for your business.
A RESULTS-FIRST APPROACH TO SEARCH MARKETING
Landing Pages, Creatives & Copywriting
The quality of a Landing Page can make or break the effectiveness of a campaign, so it's important that you work with an organisation that knows the difference between the two.
Our in-house development team can work with any platform (although we do have a preference for HubSpot) to create a landing page and integrate this within the campaign and your company's CRM. This allows us to understand the impact of the landing page, measuring its effectiveness with a view towards continuous improvement.
It's also vital to use a consistent theme (design and messaging) throughout your campaign and our design team work closely with your development team to ensure that the advertising creatives used to generate awareness have a clear and consistent theme in line with your landing pages.
Highly Personalised Nurturing & Follow-ups
It's unlikely that your audience will become a customer after seeing just one ad or one landing page. It's therefore important that a clear follow up or nurturing strategy is in place so that different scenarios are catered for. This approach will maximise conversion possibilities and may also reduce the length of your sales cycle.
At NEXA, we incorporate a combination of automated email nurturing, retargeting campaigns and revisit triggers that create customized actions, driven by the behavior of each individual prospect.
A RESULTS-FIRST APPROACH TO SEARCH MARKETING
With an ever-expanding plethora of search engine marketing options available, it's important to understand the different options available to your business.
The summary below breaks down each option in more details:
GOOGLE ADVERTISING OPTIONS
AD TYPE | HOW IT’S USED |
Search campaigns Text ads on search results | Search campaigns let you reach people while they’re searching on Google for the products and services you offer. It's great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services. |
Display campaigns Image ads on websites | Display Campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web. Display also allows you to follow up with retargeting ads to new and existing customers. |
Video campaigns Video ads on YouTube | Video Campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website. |
Shopping campaigns Product listings on Google | Shopping Campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab. Store owners can also use local inventory ads to promote products available at your physical locations. |
App campaigns Promote your app on many channels | App Campaigns help you find new app users and increase sales within your app. This campaign type uses info from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps. |
Local campaigns Promote locations on many channels | Local Campaigns help you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube. |
It's important to note the the complexity of setup and ongoing management differs with the type of advert used by your business. For example, the setup of Shopping Ads requires deeper website integration in order to showcase and promote live products and inventory within Google's search ecosystem.
SEARCH ENGINE CAMPAIGN TYPES - GOOGLE SEARCH ADS
Type of ads:
Type of ad assets:
THE RELATIONSHIP BETWEEN (SEM) GOOGLE ADS & SEO
SEO and PPC are two essential strategies that businesses can use to improve their online visibility and drive traffic to their website.
SEO involves optimizing a website's content and structure to improve organic search engine rankings, while PPC or SEM and drive immediate traffic / results.
Combining these two strategies can help businesses drive traffic to their website in the short-term while also investing in long-term SEO efforts to improve search engine rankings and generate more leads and sales.
LANDING PAGE EXAMPLES
EXAMPLE LANDING PAGE TEMPLATE
LANDING PAGE CONCEPT FOR LAMBORGHINI
EXAMPLE LANDING PAGE TEMPLATE
EXAMPLE LANDING PAGE TEMPLATE
EXAMPLE LANDING PAGE TEMPLATE
EXAMPLE LANDING PAGE TEMPLATE
REPORTING
Why?
Each of these areas has different goals and objectives, and therefore requires a different set of metrics to measure success.
SEM (Google Ads):
Click Through Rate, Cost Per Click, Conversion Rate, Cost Per Lead
We will work with you to create separate KPIs For SEM
WHAT WILL WE MEASURE?
With so many different ranking factors influencing how well a website ranks on the different search engines, it's important to use the best research, analysis and technical tools that help us to provide live insights and real-time data.
NEXA invests over $100,000 a year in enterprise level tools that will be used to measure and analyse the performance of your website on search engines and use this data to justify our approach and methodologies.
In addition to this list of tools on the right, we'll also introduce additional tools if the team believes that additional research and insights are required based on user experience / user journeys that impact SEO, lead generation of revenue-based performance issues.
TOOLS & INTELLIGENCE
Looker Studio is a web-based tool that allows you to create interactive dashboards and reports from various data sources, including Google Analytics, Google ads, social media and others.
Rather than relying on monthly reports that present historical and often outdated information, our team will create a live reporting dashboard that allows you to see how your website is performing in real time.
This allows you to not only understand live performance but also adjust strategies for immediate impact.
We will work with you to create key performance indicators such as:
LIVE REPORTING DASHBOARDS
TEAM STRUCTURE
THE TEAM FOR PRESTIGE AUDITING
Jamy-Lee Mansfield�Senior Copywriter
Marina�Head Of Performance
Gary
Head of Client Strategy
Areen Gaith�Copywriter
Creative team (10)
Hina�Digital Account Manager
Anosh Pasha�Performance Marketing Specialist
Nikhil Das�SEO Team Lead
Sarah Tarek�SEO Specialist
Dimple
Social Media Account Manager
Minali�Website Project Manager
Web Design & Development Team (8)
Bernard�Graphic Designer/ Animator
CASE STUDIES
CASE STUDY
Social Media
CLIENT:
SECTOR: B2C - TOOLS
COMPANY PROFILE
Robert Bosch Tool Corporation in North America was formed in January 2003 when Robert Bosch GmbH combined its North American power tool and power tool accessory divisions into one organization. As a manufacturing pioneer with more than a century’s worth of experience, the Bosch name has become synonymous with engineering excellence. Robert Bosch Tool Corporation is a world leader in the design, manufacture and sale of power tools, rotary and oscillating tools, power tool accessories, laser and optical leveling devices, and range finding tools.
BACKGROUND STORY
Bosch is a well known German brand offering a wide variety of products, from kitchen accessories to power tools. Bosch PT focuses on the best quality tools, for home use as well as more intense applications. NEXA partnered with Bosch PT to reach a mainly the B2C market and very specific target audience. DIY is something that is very rare in this part of the region and NEXA was tasked to raise awareness to DIY by using the Bosch PT.
In order to reach social success we conceptualized, created and implemented interactive posts that involved guessing games, puzzles, as well as customised DIY video shoots, and posts about the brands history.We created one-of-a-kind creative assets that caught the eye of the viewer and not only did the tool brand reach a male audience, it too reached a powerful female audience. This was one of the brands goals and we were able to increase female followers by sharing customised and insightful DIY tips.
SCOPE OF WORK
CASE STUDY
Social Media
CLIENT:
SECTOR: OIL & GAS
COMPANY PROFILE
Shell, a multinational oil and gas company based in London, UK, is a major player in the industry and ranks as the world's second-largest investor-owned oil and gas company.
In the UAE, Shell operates across the entire petroleum value chain, from exploration and production to distribution, marketing, and retailing of oil, gas, and petrochemicals.
The company trades with a broad range of customers in the UAE and neighboring regions, ranging from small businesses and individual entrepreneurs to major industries and multinational corporations.
BACKGROUND STORY
After the Covid-19 pandemic, Shell was looking to revitalise themselves on the digital front, especially in social media, which they felt was a weak area.
The company sought to work with an agency that could both localise their content and promote their products – particularly in the B2C sector within the region – and brought NEXA on for the task.
We focused on B2B oriented towards partners they had within the region, and on B2C oriented towards customers buying products from Shell fuel stations. NEXA was also tasked with launching Instagram for the region.
SCOPE OF WORK
CASE STUDY
Social Media
CLIENT:
SECTOR: E-COMMERCE
COMPANY PROFILE
Jotun provides protection for various types of property, ranging from stunning homes to iconic buildings.
As a leading manufacturer of paints and coatings, Jotun is known for its commitment to delivering exceptional quality and continuously pushing the boundaries of innovation and creativity. This dedication has lasted nearly a century.
BACKGROUND STORY
NEXA has been working with Jotun’s B2B division since 2019. Initially, we were tasked with creating engaging content for LinkedIn, which evolved into NEXA becoming the B2B marketing, design, and performance agency for the company.
Our role involves the running of everything from design, marketing material, campaigns, product launches, etc. for all B2B leads in the region. NEXA continues to enjoy an excellent working relationship with Jotun.
SCOPE OF WORK
Abu Dhabi National Exhibition Centre (ADNEC) is an award-winning venue used for exhibitions, conferences, and events and includes an impressive marina. NEXA’s aim was to action and implement a one-month digital marketing campaign to increase awareness and generate exhibitor leads for the upcoming Abu Dhabi International Boat Show.
The target audience was very niche and interest-based, and the show would also be competing in a global market. As such, it was important that exhibitors understood the benefits of exhibiting at ADNEC, as opposed to other high-profile events like the Monaco Boat Show. To provide the relevant information, NEXA created a content strategy that included downloadable content, and an SEO campaign based on Q&A-style content.
NEXA also prepared sales & marketing case studies for use in HubSpot, implemented automation and workflows, created a report table for senior stakeholders that included data insights from audience engagement, and, of course, integrated HubSpot with existing ADNEC processes and systems. Based on the lead generation strategy outlined above, the client received $24,000 in potential revenue from leads generated from the campaigns.
CASE STUDY
Performance Marketing
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Plan and implement a one-month digital marketing campaign to increase awareness and generate exhibitor leads for the upcoming Abu Dhabi International Boat Show.
CLIENT:
SECTOR: B2B - EVENTS
132%
160%
more leads than projected
lower cost-per-lead than
projected
128%
more clicks than projected
$24,000
in potential revenue from leads generated
1,160%
in potential return on investment from leads generated
Sodexo, a global leader in quality-of-life services, integrates catering, facilities management, employee benefits, and personal and home services to keep people healthy, happy & motivated throughout life, and to help organisations be more efficient and productive. Operating in nine countries in the MEA region, Sodexo sought NEXA's help to run a campaign that positioned their brand as a thought leader in adapting to the post-pandemic "new normal".
With economic uncertainty caused by Covid-19 lockdowns, plummeting oil prices in key regions, competition from big global brands operating in the same space, and no previous B2B campaign experience in the region, Sodexo needed a powerful digital marketing campaign to generate brand awareness and market qualified leads. NEXA was ready for the challenge.
CASE STUDY
Performance Marketing
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Launch targeted digital marketing campaigns to generate awareness and marketing qualified leads in support of the Rise with Sodexo initiative across the GCC and South Africa.
CLIENT:
SECTOR: B2B - FACILITIES MANAGEMENT
45K+
interactions in two months
2.5 million
brand impressions in two months
click-through rate on LinkedIn in-mail campaigns across industries
62%
MDSAP offers enterprise software solutions. They are SAP Gold Partners offering SAP consulting, data and process modelling, managed services, training and implementation services to large corporations in the UAE. ��Without any prior SEO work, they needed a content marketing strategy to establish themselves as thought leaders in the industry and to improve their website performance and lead generation. To achieve this, we created informative content and focused on high-quality keywords. Our client rankings exceeded client expectations with massive increases in ranking, traffic, and leads driven by increased visibility in their core service pages as well as new blog articles created by the NEXA team.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
88%
1 million
20
of total organic
traffic is from new visitors
CLIENT:
SECTOR: B2B - ENTERPRISE SOFTWARE
43%+
1K+
100+
of total organic traffic�is from GCC nations
impressions in the last 16 months.
Blog reviews in 1 month
Sixfold increase in impressions
from the initial month.
keywords ranked on page one of Google within three months
new leads were generated�through organic traffic.
When first reaching out to NEXA, Contractors.Direct was a fairly new company that needed to build awareness throughout the UAE. The business was looking to operate with a digital-first mindset and thus approached us, a digital marketing agency, to help them achieve this. They had a new website, but were receiving little trac to it, so NEXA set about increasing the organic trac to the site across the UAE, with specific focus on improving keyword rankings to compete with more established websites, as well as other similar third-party ones. ��Contractors.Direct also needed to expand their current business opportunities with existing relationships and partnerships. We facilitated this for them by introducing a CRM system via HubSpot that could help them better meet the growth goals they were setting. Put simply, Contractors. Direct wanted to establish themselves and gain awareness as a unique and leading solution within the UAE to a problem within their industry, and with NEXA's strategy, they were able to achieve it.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Increase organic trafficc to the new website across the UAE, with a focus on increased keyword rankings to compete with more established websites and other third party websites.
60%
35%
165%
130%
30%
50+
increase in organic traffic
year on year over the first 12 months
increase in overall traffic over �the first 12 months.
increase in domain authority�Over the first 12 months
increase in blog article SERPs impressions over five months.
increase in average session duration over the first 12 months.
keywords ranking in the top 10 �on SERPs in the first 12 months.
CLIENT:
SECTOR: INTERIOR DESIGN
TESTIMONIALS
CLIENT TESTIMONIAL - TOSHIBA
I have been working with the NEXA team for 1 year and my experience was great. They are extremely knowledgeable and reliable. They took extra effort in customizing the HubSpot account based on our requirement.
Highly appreciate all the great work done and look forward to a successful & long term partnership.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
CLIENT TESTIMONIAL - LIV MARINA
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.
Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
CLIENT TESTIMONIAL - ROVE HOTELS
COMMERCIAL PROPOSAL
COMMERCIAL PROPOSAL SEM
SEM | PRICE | QTY | SUBTOTAL |
- SEM Campaign Details Campaign Duration: Ongoing 12 months Campaign Types: Lead Generation - website traffic Audiences Location: UAE Recommended Platforms: Google Ads (search) Languages (Ad Copy): Included in English Landing Page: Direct to the website Management & Campaign Optimization Media Plan: Projections will be provided following campaigns specifics briefing between your team and NEXA performance team Campaign Setup: Keyword setup, ad objective setting and conversion tracking per campaign / ad set Campaign Optimization: Inclusive of budget re-allocation, Keywords targeting adjustments, campaign creative adjustments as required | AED 10,000 | 12 | AED 10,000 |
| COST PER MONTH | AED 10,000 | |
Terms & Conditions
This price is valid for both services together only
Minimum term contract = 12 months. Thereafter 30 day termination notice applies
Payment terms: In monthly advance upon signing the contract
Payment options: Cheque or Bank Transfer
COMMERCIAL PROPOSAL - LANDING PAGE
Landing page Design & Development | PRICE | QTY | SUBTOTAL |
Creation of Campaign Landing Page Custom design approach, inclusive of:
| AED 7,500.00 | 1 | AED 7,500.00 |
| ONE TIME COST | AED 7,500.00 | |
THANK YOU