Typography
Typography
Typography
What is typography
Typography is the design, or selection, of letter forms to be organized into words and sentences to be disposed in blocks of type as printing upon a page.
What is typography
Why did I use BOLD rather than regular font?
Can you recognize the brand from the font?
Can you recognize the brand from the font?
Can you recognize the brand from the font?
Can you recognize the brand from the font?
Today we will…
Make 4 x A3 works
You will need 4 x A3 paper
On each paper you will write one word. The words are:
Today we will…
Angry Sad Happy Calm
Today we will…
By using only typography and black ink, make the Word on the paper look like the feeling it stands for.
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Do not use pictures or try to make an illustration out of the word. You can use a brush, stick, toothbrush to draw the word. Use cheap copy paper so you can make a lot of mistakes and try different versions.
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Today we will…
Make 4 x A3 works
You will need 4 x A3 paper
On each paper you will write one word. The words are:
Today we will…
Angry Sad Happy Calm
Today we will…
By using only typography and black ink, make the Word on the paper look like the feeling it stands for.
�
Do not use pictures or try to make an illustration out of the word. You can use a brush, stick, toothbrush to draw the word. Use cheap copy paper so you can make a lot of mistakes and try different versions.
�
What should we think about?
Point being that by using only typography you can create a feeling/message in a very clever way.
What is the point?
Point being that by using only typography you can create a feeling/message in a very clever way.
Things that matter are?
-Where on the paper do you place the text.
-Is the text small or big
-What is the “typeface” or the lettering like? Script, bold, black, block letters, a classic clean font…?
-Are the letters the same size and the placement centered or symmetrical?
-Are the letters splashed all over the paper?