DRIVING INTERNAL AWARENESS AND ADOPTION WITH YOUR PEERS AND LEADERSHIP�
Brian Oblinger
VP, Global Community
Alteryx
@brianoblinger
BRIBE THEM WITH FREE STUFF
I’ve built a career on this strategy.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
©2018 Alteryx, Inc.
THANK YOU, GOODNIGHT!
@brianoblinger
JUST KIDDING
…but seriously.
@brianoblinger
@brianoblinger
The best communities have strong ownership and internal stakeholders that understand how community can help drive success in their slice of the business.
KEY: LOCALIZATION
Speak their language
@brianoblinger
I CHEATED THE SYSTEM
Don’t take a picture of this slide.
@brianoblinger
Dean's leadership and his ability to create, communicate, and realize a vision are a driving force behind giving back the thrill of solving to analysts and data scientists across the globe.
@brianoblinger
DEAN STOECKER
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
Libby is obsessed with providing an amazing customer experience, from engagement to on-boarding, communications, performance, and retention.
@brianoblinger
LIBBY DUANE ADAMS
CHIEF CUSTOMER OFFICER
@brianoblinger
MODERN END-TO-END �ANALYTICS PLATFORM
DISCOVER + COLLABORATE
PREP +
ANALYZE/MODEL
SHARE + SCALE/GOVERN
DEPLOY +�MANAGE
DATA SCIENCE & ANALYTICS CULTURE
COMMUNITY
THAT’S COOL, BRIAN. BUT WHAT ABOUT THOSE OF US THAT LIVE IN THE REAL WORLD?
Tough crowd.
@brianoblinger
BIZ OUTCOMES > COMMUNITY ROI
Support the rest of the business to solve their challenges and help them build their success.
@brianoblinger
“WHAT’S IN IT FOR US?”
If you aren’t sure what the answer is, don’t guess – just ask.
@brianoblinger
@brianoblinger
Logical Appeal
#
Metrics
Financial Appeal
$
Value
MAKE THE CASE
Emotional Appeal
Stories
@brianoblinger
#
$
SELF-SERVICE SUPPORT THAT SCALES
“Our customers are building their skills and finding solutions to their challenges in the community, easing the burden on Customer Support and contributing to higher rates of account expansion and retention.”
@brianoblinger
#
$
RICH LEARNING FOR THE MASSES
“Participating users in Alteryx Academy are ramping their skills faster and improving their careers, leading to high retention rates. Additionally, organizations are able to better identify quality talent as they seek analysts with proven expertise, positioning Alteryx as a leader in the space.”
GET OTHER PEOPLE TO TELL YOUR STORIES
“It is becoming clear in data science and analytics that, power is not in what you know but in what you share. As we approach the third anniversary of the launch of Alteryx Community, we continue to see strong growth in consumption and collaboration as our customers come together to support each other, explore new use cases, submit ideas for our platform, and advance our analytic capabilities through learning and thought leadership.
This is all supported with strong community metrics, including a 136% year-over-year growth in unique visitors and 176% year-over-year increase in consumption of user based solutions posted to the Community.
In the few months since the launch of Alteryx Academy, our online learning environment within the Alteryx Community, customers have consumed over 140,000 interactive lessons and obtained 3,200 product certifications. Participating users in Alteryx Academy are accelerating their analytic skills and improving their careers, and organizations are better able to identify skilled talent as they seek analysts with proven expertise.
Our vision is that Community becomes a key pillar of our strategic imperative to activate our ecosystem of partners, customers, systems, integrators, and analytic consulting firms, for building new connectors, tools, macros, apps, and even new companies on our platform.”
- Dean Stoecker on the Q2 2018 Earnings Results Conference Call
PERSISTENCE �PAYS OFF
Never stop never stopping.
@brianoblinger
TEAM
©2018 Alteryx, Inc.
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ASK US ANYTHING
Brian Oblinger
VP, Global Community
boblinger@alteryx.com
linkedin.com/in/brianoblinger
@brianoblinger
Julie Hamel
Director, Global Community
jhamel@alteryx.com
linkedin.com/in/hamelj
@juliehamel
I’LL DONATE $100 TO AN ALTERYX FOR GOOD CHARITY IF SOMEONE ASKS ABOUT OUR TEAM STRUCTURE DURING Q&A
@brianoblinger
Sr. Program Manager, Community Content
Manager, Community Operations
VP, Global Community
Director, Global Community
COMMUNITY ORG
Content
Operations
Engagement
Platform
User Groups
ACE Program Specialist
Community Engagement Programs Manager
Community Content Engineer
Community Content Engineer
Community Specialist
Community Operations Specialist
Alteryx User Groups Coordinator
Alteryx User Groups Lead
Senior Manager, Community Platform
Alteryx User Groups Coordinator
People Manager
Open Position
Individual Contributor
Technical Platform Manager
Program Manager, Community Platform
Community Support Advisor
Sr. Manager,
Learning Strategy
eLearning Developer
Instructional Designer (Japanese)
Sr. Instructional Designer
Instructional Designer
People Manager
Open Position
Individual Contributor
Classroom Content Development Specialist
LEARNING ORG
Learning
Certification Program Manager
VP, Global Community
ASK US ANYTHING
Brian Oblinger
VP, Global Community
boblinger@alteryx.com
linkedin.com/in/brianoblinger
@brianoblinger
Julie Hamel
Director, Global Community
jhamel@alteryx.com
linkedin.com/in/hamelj
@juliehamel