VM Social Consulting
Facebook Fan Demographics
Fans of the Page
Location of people seeing your posts
Location of people engaging with posts
Based on your page demographics (fan city, city of people reached, city of people engaging with posts) your page is doing a good job of hitting your target customer, which would be people within 50 miles of the microbrewery. The biggest goal going forward for you should be to increase fan growth.
Top Posts
Top Reach
11/1 Video Post
32 Likes
21 Comments
2 Shares
281 Video Plays
1,374 People Reached
24.5% Engagement Rate
Top Shared
9/26 Video Post
18 Likes
1 Comment
5 Shares
18 Photo Views
475 People Reached
8.6% Engagement Rate
Top Engagement
10/27 Photo Post
36 Likes
1 Comment
0 Shares
115 Photo Views
591 People Reached
25.9% Engagement Rate
Reach = People who saw your post
Engagement Rate = (Likes + Comments + Shares + Link Clicks + Video Plays + Photo Views) / Reach of post
Post Type Breakout - Averages per Post
| Posts | Likes | Comments | Shares | Consumptions | Total Actions | Engagement Rate | Reach | % Page Fans Reached per post (avg) |
Link | 6 | 13.7 | 5.5 | 0.0 | 6.5 | 15.2 | 3.73% | 312.8 | 32.96% |
Photo | 63 | 23.5 | 3.8 | 1.8 | 25.0 | 51.8 | 9.58% | 497.0 | 52.37% |
Status Update | 51 | 20.7 | 3.7 | 1.5 | 0.3 | 24.5 | 3.70% | 621.2 | 65.46% |
Video | 3 | 20.7 | 8.7 | 1.3 | 134.3 | 165.0 | 15.81% | 922.7 | 97.23% |
The action on Facebook that is most beneficial for your posts is Shares, as it will expose people who aren’t currently fans of your page to your content. Getting people to Share your posts is the most important thing you can do on Facebook. Remember this when you put together content. (see next slide for ideas)
Video posts are your most successful in terms of Total Actions and Reach, but you have only posted 3 in the last 180 days. We recommend posting Videos at least 4 times a month, especially footage from events you have hosted/live music nights/busy weekend nights.
Use Status Updates when you want to get information out to your fans specifically, because they have a high Reach (ie: specials for that night etc.). Try to keep text under 100 characters.
Should you be using Facebook ads to get more people to see your posts? We don’t recommend it. Currently at least 50% of your total fan base sees your posts, so Reach isn’t the issue. Focus on getting more people to like your page by using your current fans (ie: motivate them to share your posts with contests).
Reach = People who saw your post Engagement Rate = (Likes + Comments + Shares + Link Clicks + Video Plays + Photo Views) / Reach of post
Consumptions = Link Clicks + Video Plays + Photo Views of a post Total Actions = Likes + Comments + Shares + Link Clicks + Video Plays + Photo Views of a post
Facebook Recommendations
Overall Recommendations