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Why not design research as a video game?

How to make online research more interactive while keeping its advantages?

We invite respondents to interact with a brand, product or retail space by offering them exciting adventure in the form of a quest game. Moreover, all we need here is internet connection!

Traditional remote research is getting less and less relevant due to its primitive mechanics; take,

“look at the picture and grade it on the scale”;

“pick something up from a limited range of gods as if you are in the store”.

Besides, remote online surveys have undeniable advantages, such as cost and fast collection of large samples of data.

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GAMELAB — WHAT IS IT?

It is a fully functional quest game where every respondent participates in a survey by solving problems within the targeted mechanics.

HOW DOES IT LOOK LIKE?

A respondent appears at a virtual retail unit in the first person. Moving around the targeted space as if in real life, they solve tasks to go to the next level. During the game the respondent receives clues and questions to continue playing. Answering questions and carrying out simple tasks, the participant moves towards finishing the game while getting gradually involved in the process and having close interaction with brands, spaces and POSM.

Desktop game is controlled via keyboard and mobile versions have touch control.

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AND WHAT ABOUT DATA?

During the game the data required are recorded and processed automatically which allows us to either opt the classic survey out or integrate survey questions into the game.

The solution can automatically collect the following information:

Moving through the in-game retail space (sequence of movements);

Time spent at every location, planogram (i.e., at a stand, DMP, cashier desk, etc.) or in the retail spot in general;

Time spent on a quest, including time to fill shopping cart, find certain product or category of products, interact with virtual vendor, etc.;

Interaction with product and brand (what the respondents took, what they put in the cart, average order value, total order value).

AND WHY IS IT AWESOME?

For most people gamified mechanics are more engaging than conventional surveys. Games excite people and immerse them in the process. This prevents respondents from getting distracted, as well as helps companies to solve business tasks. GameLab allows difficult and long research scenarios without compromising data collection quality.

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Find relevant respondents (possible to engage external panels);

Determine the research objective, store chain and its format;

Adapt location and agree on quest mechanics. Design quest game or adapt an existing one;

Carry out field work, process survey results real-time;

Work out final report including summary and research recommendations in either the conventional presentation or video form.

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POS-MATERIALS

What kind of materials are helpful for the visitors? �How to place POS properly?

STANDS, DISPLAYS, DMPs

Will investing in equipment yield results? What is your customer conversion rate?

COMMUNICATION

What and how to communicate to your customers to make their visit successful and create positive experience?

RETAIL SPACE PLANNING

How to turn a store into a platform�to bring positive interaction experience?

STORE REDESIGN

New stores? Or new design compared to previous format?

WHAT PROBLEMS CAN WE SOLVE?

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MOREOVER…

Realistic graphics and possibility to interact with all objects in the space;

Photorealistic depiction of all products or certain categories of products;

Separation, collection and analysis of all data required for solving business tasks;

Presentation or video demonstrating survey results.

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WHY IS IT PROFITABLE AND GOOD FOR MY BUSINESS?

Unique proposal on the market; Online game that fully engages and captivates the respondents;

Comprehensive interaction with brand or product as if in real life;

Scope can vary from a region to a country

Ready-made implementation starting from RUR 300,000

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TRY GAMELAB DEMO VERSION

Follow the link (Gamelab demo works on desktop):

https://gamelab.impulse-machine.com/

Follow instructions

Choose language in the left lower corner

Submit results and finish Gamelab demo

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