J U L Y
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B R A N D G U I D E L I N E S
eXp COMMERCIAL BRAND GUIDELINES
Consistent - develop compelling eXp Commercial visuals in brand colors and fonts and update as they evolve. Design a
library of templates with elements that
can be swapped out to create a variety
of materials.
Size Correctly / Post Correctly - assure visuals and text are correctly positioned in the
allotted space.
Showcase Authenticity / Positivity - humanize eXp Commercial and highlight the people behind the brand. Lead with people, telling their stories and touching on their lives. Create a light, bright, positive experience.
Minimize Text - as little text as possible - only when highlighting calls-to-action. 20% text to image ratio. Utilize captions and hashtags.
Photography / Videography - authentic, original eXp Commercial-generated content only (avoid stock unless absolutely necessary), headshots shown in a consistent style, vibrant - no presets, no gradient fades or dated photo/video treatments, bright, rich, colorful, interesting, editorial (avoid posing or smiling for the camera).
Color Palette - lean into the brand royal blue - associate with the overall brand personality / mood / tone so the audience can identify the look and feel at
first glance.
Data-Driven - who is eXp Commercial talking to and what do they want to see? Track and react creatively to retention rates, subscriber responses and comments.
Balance Perspectives - normalize and represent DE&I in eXp Commercial content creation and maintain a healthy balance of point-of-view.
Tailor Visuals to the Platform - develop eXp Commercial visuals based on end-user experience and how well the visuals fit the context of the platform. Create a visual approach per channel / type of sharing environment.
eXp Commercial VISUAL CONTENT APPROACH
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial TYPOGRAPHY USAGE
Roboto
USE: Headlines
Subheadlines / Body
Websites
Print Collateral
Social Graphics
Approved weights:
Roboto Light
Roboto Regular
Roboto Medium
Roboto Bold
Do Not:
mix fonts
introduce additional fonts
use italics
use orange
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial COLOR PALETTE
Brand Royal
#1B489B
Dark Navy
#0C0F24
Dark Grey
#58595B
Light Grey
#E2E3E4
PRIMARY eXp COLOR
SECONDARY eXp COLOR
SECONDARY eXp COLOR
SECONDARY eXp COLOR
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial PRIMARY COLOR PALETTE - TINTS
Royal Blue
100%
#1B489B
Brand Royal
80%
#506CAA
Brand Royal
50%
#91A3C9
Brand Royal
20%
#D3DAE9
Brand Royal
10%
#E9EDF4
Dark Navy
100%
#0C0F24
Dark Navy
80%
#31303F
Dark Navy
50%
#686672
Dark Navy
20%
#B5B3B9
Dark Navy
10%
#D4D3D6
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial LOGO
eXp COMMERCIAL LOGO
Use the eXp Commercial logo in
black and white variations
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial LOGO SPACING
LEGIBILITY
The eXp logo should never be too small to read. We’ve set a minimum size of 0.8 inches or 60 pixels. It is not recommended to use the logo at less than 0.8 inches in width.
CLEAR SPACE
Our clear space requirement
ensures that our logo is easy to read.
An important part of maintaining a consistent presentation is keeping a clear space around the logo equal to the width and height of the "e" in "eXp" from other text, graphics or illustrations.
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial BACKGROUND FILE
Connect with the eXp marketing team if you need assistance with background files or graphic selections.�
The backgrounds featured in our latest designs serve as the foundation for a visually appealing and cohesive aesthetic. We encourage you to incorporate these backgrounds into your own creations, or use similar ones that align with our design principles.
Our preference leans towards abstract and minimalistic backgrounds, predominantly in shades of whites and grays, which exude a sense of elegance and simplicity. Additionally, you can incorporate our brand's signature blues to infuse a touch of our
unique identity into your designs.
Do not mix patterns.
eXp COMMERCIAL BRAND GUIDELINES
eXp Commercial SOCIAL MEDIA EXAMPLES
Listing Flyers
Door Hanger
Postcard
Thank You
Card
Retail
Space
For Lease
For Lease
eXp COMMERCIAL BRAND GUIDELINES
When using iconography, line weight consistency is critical.
Download the ROYAL BLUE icon set here or the BLACK icon set here.
Connect with the eXp marketing team if you need assistance with iconography.
eXp Commercial ICONOGRAPHY DIRECTION
T H A N K Y O U