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SUPER-JUICED

Astrid, Harry, Nailah, Nick, Tammy

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ABOUT THE

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WHAT IS SUPER JUICED?

Super Juiced is a Clean Juice 4-tiered loyalty program that aims to improve customer experience and retention in order to incentivize and increase consumer spending.

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ABOUT THE

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OBJECTIVES

OBJECTIVE	STRATEGY	KPI
Increase revenue by 10% by the end of the year	Upgrades & addons	Increase in revenue
Achieve 10% of customers using the loyalty program in app by year end	Offer initial discount of $5 off for app download	Number of app downloads
Increase lead generation by 10% by year end	Refer a friend to download app	Number of leads/referrals

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MARKETING CHANNELS

CHANNELS	TARGET AUDIENCE	OBJECTIVE	STRATEGY	KPI
PAID SEARCH	Young professionals, yoga moms, retirees	Increase awareness and landing page views	Geo-targeted ads (Clean Juice locations)	CTR
FACEBOOK/INSTAGRAM	Young professionals, yoga moms, retirees	Increase application downloads/conversion	Geo-targeted ads (Clean Juice locations)	App downloads
EMAIL	Young professionals, yoga moms, retirees	Increase retargeting/engagement	Email newsletter that keeps customers updated about new rewards	CTR

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THE REWARDS PROGRAM

150 SUPERPOINTS - FREE ADD-ON

500 SUPERPOINTS - MERCH

1000 SUPERPOINTS - FREE JUICE W/ FOOD PURCHASE

$1 = 2 POINTS

EARN POINTS WITH EVERY PURCHASE TO REDEEM EXCLUSIVE REWARDS

OTHER REWARDS/PERKS:

ACCESS TO SECRET MENU
#SUPERJUICED - TAG ON INSTAGRAM FOR EXTRA SUPERPOINTS
REFER A FRIEND - $5 OFF ANY STORE ITEM

3500 POINTS - SUPER-JUICED: FREE JUICE CLEANSE

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FACEBOOK AD STRATEGY

Type of AD	Audience	Targeting	KPI
Ad 1 Awareness ads for our three audiences.	Young Profesh, Yoga Moms, Retirees	Geo-targeted (Clean Juice Locations Interests: Smoothie, Health, Organic Food, yoga pants	Number of call to action clicks
Ad 2 Engagement through our “Clean Juice” Audience Ad	The Audience is based on the total # of clicks on our CTA button from Awareness Ad	Geo targeted	Number of app downloads
Ad 3 Awareness ad for lookalike audience	The audience is based on being a lookalike audience of Clean Juice Ad	Geo-targeted, Facebook targets similar audience through lookalike audience	Number of app downloads

HARRY:

Welcome to the Circle of Life Facebook strategy

Ad 1 Is an Awareness ad based on our three main target audiences: Young Profesh, Yoga Moms, and Retirees. We have one ad for each audience. We will target our audience based on their main interests as smoothies, organic food, yoga pants, and fitness/wellness. Our measurable KPI is the # number of clicks on our call to action button.

Ad 2 Is an engagement audience ad. This ad markets to those consumers who have already clicked on a call to action button on our AD 1 awareness ad.

These customers are already interested in our rewards program and our goal is to get them to download the app. That is our ultimate goal with AD 2, to download the app.

AD 3: AD 3 is a new lookalike audience based on every new customer who has downloaded the app. Facebook allows you to make a lookalike audience that clones the consumer base who have already downloaded/signed up for the clean juice rewards program.

When sharing this with Ryan Schott he envisioned it as a circular loop. In simple terms we put out an an awareness ad to see who is interested. We take those interested consumers who clicked through our ad and encourage them to download our app and join our rewards program. Lastly we use facebook’s CRM data driven analytics to develop a whole new lookalike audience based on everyone who downloaded our app to grow our loyalty program. Thus is the circle and the circle shall repeat as we continue to birth new audiences… over and over again.

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THE FUNNEL

Awareness campaign through geo-targeted Facebook/Google ad

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AWARENESS

Email marketing campaign that details rewards/exclusive deals and encourages sign-up

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CONSIDERATION

Retargeting via emails about exclusive offers and seasonal menu

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ADVOCACY

Interest campaign using geo-targeted ads that take consumer to rewards landing page

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INTEREST

“Thanks for sign-up” email and ways to earn more points

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RETENTION

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THE

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GOOGLE ADS

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FACEBOOK ADS

YOGA MOMS

THE RETIREE

THE YOUNG PROFESSIONAL

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INSTAGRAM AD

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WORKFLOW DIAGRAM

Paid Instagram Ad targeted to people located around NEW Clean Juice location

Clicks Link to landing page/app download or clicks on Ad and goes to Instagram page

Link to Download App for deal off 1st Meal / Drinks. And new deals to come

Downloads Application & Enters into CJ JUICED Loyalty Program

Is sent email of the current newsletter

Clean Juice gets email info from signing up to SUPER JUICED Program

Clicks on retargeting ad - triggers link to CJ website

Order To-Go Page with 5$ off in shopping cart

Moved into Clean Juice Social Media retargeting segment

Get retargeted with display/social ads

PURCHASE

COMPLETE WITH DEAL

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LANDING PAGE

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LANDING PAGE CONTINUED

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SEASONAL NEWSLETTER

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THANK

Please keep this slide for attribution

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