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Business Model Canvas / Lean Canvas �Template Example

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Coffee Shop Business Model

1. Limited access to consistently high-quality coffee �

2. Few neighborhood cafés with seating and a community vibe�

3. Lack of quick grab-and-go service for busy commuters

• Morning commuters �(ages 25–45)

�• Remote workers and students

�• Local residents seeking community space.

“A neighborhood coffee bar that blends premium beans, fast service, and cozy seating — creating a daily ritual worth returning to.”

• Curated menu of specialty coffee drinks

• Comfortable café layout with Wi-Fi and work-friendly seating

• Express counter for commuters

• Coffee bean sourcing

• Rent and utilities

• Barista wages

• Marketing and promotions

• Equipment upkeep

• Exclusive supply agreement with a regional roaster

• Café design that doubles as a community event space

• Highly trained baristas known by name

• Street signage and storefront

• Social media (Instagram, TikTok)

• Local flyers and word-of-mouth

• Coffee bean sourcing

• Rent and utilities

• Barista wages

• Marketing and promotions

• Equipment upkeep

• Direct coffee and food sales

• Merchandise (mugs, beans, apparel)

• Catering for small events

• Seasonal promotions (pumpkin lattes, holiday drinks)

Problem

Customer Segments

Unique Value Propositions

Solution

Unfair Advantage

Channels

Cost Structure

Revenue Stream

Key Metrics

Business Model Canvas / Lean Canvas Template Example

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Company Name

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Problem

Customer Segments

Unique Value Propositions

Solution

Unfair Advantage

Channels

Cost Structure

Revenue Stream

Key Metrics

Business Model Canvas / Lean Canvas Template

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