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Presented by James Whatley �@Whatleydude�@AgencyDiva�#BimaBeyond

METAVERSE?

A replay of the presentation given at �BIMA Beyond: The Conference, �@ Ministry Venues, London�June 29th 2022

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All Content Strictly Confidential and © Diva 2022

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ANYBODY WHO STANDS ON THIS STAGE AND TELLS YOU THE METAVERSE IS THE FUTURE HASN’t GOT A FUCKING CLUE AND YOU SHOULD NOT

BE OK WITH THAT

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The metaverse

does not exist

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DON’T TAKE MY WORD FOR IT

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DON’T TAKE MY WORD FOR IT

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The metaverse

does not exist

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AND WE SHOULD CALL IT OUT WHEN WE HEAR OR SEE THE OPPOSITE

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EXHIBIT A

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EXHIBIT A

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ROBLOX IS NOT �THE METAVERSE

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ROBLOX IS NOT THE METAVERSE

This is NIKE in Roblox.

It is not Web3.

There are no NFTs.

It isn’t decentralised.

IT’S A VIDEO GAME.

ROBLOX IS NOT THE METAVERSE

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FORTNITE IS NOT �THE METAVERSE

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FORTNITE IS NOT THE METAVERSE

This is Travis Scott

Arguably where it all began

Players stopped playing and enjoyed the entertainment value of a shared online experience in a virtual world.

Fortnite players do AMAZING things together.

This is Travis Scott

Arguably where it all began

Players stopped playing �and enjoyed the entertainment value of a shared online �experience in a �virtual world.

FORTNITE IS NOT

THE METAVERSE

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DECENTRALAND IS NOT THE METAVERSE

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Someone managed to convince JP Morgan to� build a version of its bank in “The metaverse”�This is Decentraland. Not the metaverse.

DECENTRALAND IS NOT THE METAVERSE

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Someone managed to convince JP Morgan to� build a version of its bank in “The metaverse”�This is Decentraland. Not the metaverse.

DECENTRALAND IS NOT THE METAVERSE

DECENTRALAND: 978 DAUS (April 22)

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Someone managed to convince JP Morgan to� build a version of its bank in “The metaverse”�This is Decentraland. Not the metaverse.

DECENTRALAND IS NOT THE METAVERSE

DECENTRALAND: 978 DAUS (April 22)

SECONDLIFE: 200,000 DAUS (April 22)

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Someone managed to convince JP Morgan to� build a version of its bank in “The metaverse”�This is Decentraland. Not the metaverse.

DECENTRALAND IS NOT THE METAVERSE

DECENTRALAND: 978 DAUS (April 22)

SECONDLIFE: 200,000 DAUS (April 22)

LOL

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MINECRAFT IS NOT THE METAVERSE

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MINECRAFT IS NOT THE METAVERSE

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ANIMAL CROSSING IS NOT THE METAVERSE

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ANIMAL CROSSING IS NOT THE METAVERSE

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AND JUST BECAUSE YOU DO SOMETHING / ANYTHING TO DO WITH NFTS THAT DOESN’T MAKE IT THE SODDING METAVERSE EITHER

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NOPE NOPE NOPE NOPE NOPE

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NOPE NOPE NOPE NOPE NOPE

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METAVERSE MENTIONS: 0

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THE METAVERSE

DOES NOT EXIST

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what are people* talking about when they talk about �‘the metaverse’?

*idiots

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

What is ‘metaverse spending’

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

Online

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

Online

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

Online

79%!

THAT’s HUGE!

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

Online

79%!

THAT’s HUGE!

WE SHOULD

CHECK THAT OUT!

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SO WHAT CAN I LEAVE YOU WITH?

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SO WHAT CAN I LEAVE YOU WITH?

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SO WHAT CAN I LEAVE YOU WITH?

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SO WHAT CAN I LEAVE YOU WITH?

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THEY’RE TALKING

ABOUT GAMING

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BUT WAIT, THEN WHAT IS EVERYBODY ELSE �TALKING ABOUT?

Online

in a game

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AND THIS�IS IMPORTANT

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SO WHAT CAN I LEAVE YOU WITH?

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You’re talking

to players

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Downloads didn’t leap on fortnite just because travis scott showed up. Once.

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Nobody downloaded roblox just to �visit nikeland

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AND NOBODY IS DOWNLOADING DECENTRALAND

LIKE, AT ALL

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Hardcore Gamers. Casual gamers. People that play games.

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Source: ISFE

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Source: ISFE

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People that have downloaded these platforms already

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That’s who you’re talking to

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YOU NEED A PLAYER FIRST MENTALITY

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IN SUMMARY

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The metaverse does not exist

��The metaverse does not exist

�

The metaverse does not exist

�

But metaversal activities do

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The metaverse does not exist��WHEN PEOPLE TALK ABOUT �THE METAVERSE

�

But metaversal activities do

THEY’RE TALKING ABOUT gaming

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The metaverse does not exist��WHEN PEOPLE TALK ABOUT �THE METAVERSE

��THE METAVERSE DOES NOT EXIST

But metaversal activities do

THEY’RE TALKING ABOUT gaming

No matter what the latest opinion piece tells you

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The metaverse does not exist��WHEN PEOPLE TALK ABOUT �THE METAVERSE

��THE METAVERSE DOES NOT EXIST

BUT WHAT IF THE CLIENT ASKS �FOR A METAVERSE STRATEGY?

But metaversal activities do

THEY’RE TALKING ABOUT gaming

No matter what the latest opinion piece tells you

If you want to do something exciting with brands in games then maYbe just DO that and then we can all be friends

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If you’re visiting �‘the metaverse’ then you’re visiting gamers.

Act like it.

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THANKS

James Whatley

Chief Strategy Officer

Questions, comments, abuse?

james.whatley@diva.agency

@whatleydude