Hatch Chile�Program

Create a celebratory event in store to drive engagement and build baskets

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Harris Teeter

Six times a year, Harris Teeter executes an Anchor Event: a one- to two-month long program that highlights a product, season or mindset.

The What

Bring Harris Teeter “big, flashy ideas” to get the merchandising team excited for the Hatch Chile anchor event in August, in order to increase participation across departments and create a more celebratory, engaging experience for customers.

The Ask

PureRed delivered BIG ideas – like changing the name of Harris Teeter to Hatch Teeter for the month of August! – with in-store merchandising creative that wowed the teams. The merchants were so inspired, that 8 departments participated in the program in a big way.

The Outcome

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Harris Teeter

The Result

($1.36M)

Validated to the merchandising teams the power of partnership with marketing to yield stronger sales and a better instore experience

Participation from 8 departments, with innovative foods

Marketing support across all channels, from instore to social to digital media

126% Increase�in sales

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Harris Teeter

A big step to closer collaboration between merchandising and marketing in the future.

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Harris Teeter

Landing Page

In-store Signage

PRINT

Animated Social

DIGITAL

INSTORE EVENTS

Coasters

Associate T-Shirts

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Thank you

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