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Your Teacher’s Name

2020-06-01

Here is where your presentation begins

Your Name

Mobile Internet Thesis

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Table of Contents

Part One

Research Background

Overview

Research Process

Research Conclusions

Modification process

Part Two

Part Three

Part Four

Part Five

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Part1

Research Background

1-1 Objectives

1-2 Objectives

1-3 Objectives

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1-1 Study Objectives

4

Study Objectives

收入（亿元）

环比增长率

Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

万人

环比增长率

Study Objectives

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1-2 Study Objectives

5

INTERNET

GAME

APP

INFO

Mercury is the closest planet to the Sun and the

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1-3 Study Objectives

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01

02

03

04

05

06

Mobile game trend

Venus has a beautiful name, but it’s hot

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

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Part2

Overview

2-1 Objectives

2-2 Objectives

2-3 Objectives

2-4 Objectives

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2-1 Study Objectives

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Study Objectives

1.免费下载 2.收费下载

3.包月付费 4.游戏内购

1.中国互联网发展统计报告

2.移动互联网发展趋势报告

3. 中国手机游戏市场年度报告

4……

1.PEST

2.SWOT

3…….

Study Objectives

1.五步法 2.九要素

3.6W1H 4…….

1.订制模式 2.植入模式

3.定向流量 4…….

1.与顾客共同创造价值理论

2.商业模式创新理论

3.…

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous

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2-2 Study Objectives

点击在这里输入您的大学的名称

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Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Study Objectives

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous

1

2

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2-3 Study Objectives

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Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Mercury is the closest planet to the Sun

Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System

Study Objectives:

Study Objectives

1

2

3

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2-4 Study Objectives

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01

02

03

04

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Study Objectives

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Study Objectives

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Part3

Research Process

3-1 Objectives

3-2 Objectives

3-3 Objectives

3-4 Objectives

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3-1 Study Objectives

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Objectives
Objectives
Objectives

Objectives
Objectives
Objectives

Objectives
Objectives

Objectives
Objectives

P

E

S

T

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous

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3-2 6W+1H

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6W＋1H

Who

What

Why

Who

When

Where

How

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3-3 SWOT

15

weaknesses

W

strengths

S

threats

T

opportunities

O

Venus has a beautiful name, but it’s hot

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3-4 Study Objectives

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1. Objectives

2. Objectives

Objectives
Objectives

SAY SOMETHING HERE

Objectives
Objectives
Objectives

Objectives
Objectives
Objectives

Objectives
Objectives
Objectives

Objectives
Objectives
Objectives

Objectives
Objectives
Objectives

Objectives
Objectives
Objectives
Objectives
Objectives
Objectives
……

Objectives

Production

Clients

Basic

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3-4-1 Study Objectives

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Objectives

Production

Objectives

……

Objectives

Clients

Objectives

……

Objectives

……

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

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3-4-2 Study Objectives

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Objectives

Production

Objectives

……

Objectives

Client

Objectives

……

Objectives

……

Objectives

Basic

Objectives

……

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

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3-4-3 Study Objectives

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Objectives

Production

Objectives

……

Objectives

Basic

Objectives

……

Objectives

……

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous

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Part4

Research Conclusions

4-1 Objectives

4-2 Objectives

4-3 Objectives

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4-1 Study Objectives

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Client	GOOD	优	vs	优	GOOD
AD Client	BAD	劣		优	GOOD
Source of income	CPS	优		优	CPA

MODEL 1

MODEL 2

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

Compare

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4-2 Study Objectives

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Game client	GOOD	劣	vs	优	BAD
Income	GOOD	劣		优	BAD
DEV	GOOD	优		劣	BAD

MODEL 1

MODEL 2

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous

Compare

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Part5

Modification process

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Modification process

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Mercury is the closest planet to the Sun and the smallest one in the System—it’s only a bit larger than the Moon. Its name is not related to the liquid metal

2014.04

2014.07

2014.10

2015.1

2015.4

Mercury is the closest planet to the Sun and the smallest one in the System

2014.12

Mercury is the closest planet to the Sun and the smallest one in the System

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Modification process

点击在这里输入您的大学的名称

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TITLE HERE

SAY SOMETHING

TITLE HERE

SAY SOMETHING

TITLE HERE

SAY SOMETHING

TITLE HERE

SAY SOMETHING

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Modification process

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TITLE HERE

点击添加标题

TITLE HERE

点击添加标题

TITLE HERE

点击添加标题

TITLE HERE

点击添加标题

TITLE HERE

点击添加标题

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Modification process

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2014.4

Add a note here

2014.10

Add a note here

2015.6

Add a note here

2015.6

2014.10

2014.4

2015.1

Add a note here

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Reference-1

点击在这里输入您的大学的名称

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[1]AlexanderOsterwalder，YvesPigneur 《Business Model Generation》，2011

[2]C. K. Prahalad, Venkat Ramaswamy《The Future of Competition: Co-Creating Unique Value With Customers》 Harvard Business Press ，2003

[3]AlexanderOsterwalder，YvesPigneur 《Business Model Generation》，2011

[4]C. K. Prahalad, Venkat Ramaswamy《The Future of Competition: Co-Creating Unique Value With Customers》 Harvard Business Press ，2003

[5]AlexanderOsterwalder，YvesPigneur 《Business Model Generation》，2011

[6]C. K. Prahalad, Venkat Ramaswamy《The Future of Competition: Co-Creating Unique Value With Customers》 Harvard Business Press ，2003

[7]AlexanderOsterwalder，YvesPigneur 《Business Model Generation》，2011

[8]C. K. Prahalad, Venkat Ramaswamy《The Future of Competition: Co-Creating Unique Value With Customers》 Harvard Business Press ，2003

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Reference-2

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[13]	] McGrath R G	《Why business models matter》	[R]		2014
[14]	Joan Magretta	《Business models: A discovery driven approach》	[J]	Long Range Planning 43	2014
[15]	] McGrath R G	《Business models: A discovery driven approach》	[J]	Long Range Planning 43	2009
[16]	Alfonso Gambardella，Anita M. McGahan	《Business－model innovation: General purpose technologies and their implications for industry structure》	[J]	Long Range Planning 7	2009
[17]	] McGrath R G	《Business models: A discovery driven approach》	[J]	Long Range Planning 43	2010
[18]	Joan Magretta	《Why business models matter》	[J]	Harvard Business Review	2002
[19]	Joan Magretta	《Business models: A discovery driven approach》	[D]	Long Range Planning 43	2012
[20]	Joan Magretta	《Business models: A discovery driven approach》	[D]	Long Range Planning 43	2012

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