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Abfab Shutters Action Plan �

By Asher Busingye

AB Results Marketing

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== Where Do We Want To Go? ==

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  • 10 - 20 quality leads coming in consistently every week�
  • When Christine is in the door, she can close half of them.�
  • Each shutter job is roughly £1500 so we’re looking at an average of £15,000/week in new revenue.�

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== How Are We Going To Get You There? ==

  • Facebook and Instagram are good sources of leads but more often than not, the leads curious about shutters and not actively looking to make a purchase.

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  • That’s why I recommend we run Google Search Ads so we get in front of the people who:

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    • Are actively searching for and certainly want shutters.
    • Are ready to make a purchase.
    • Are based in the local area.�

Specific targeting means we can get in front of competitors and position Abfab Shutters as the best option.�

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== How We Use Google Search Ads To Get You More Clients ==

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== Google Ads Time Frame ==

For the first 14 days Google understands the type of people responding to our ads, after which we collect data on keywords and search terms. We’ll make adjustments every 30 days to improve the performance and refine until we consistently get the best results. Between day 30-60 we should see profitable conversions.

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== Budget Costs ==

  • We recommend an ad budget between £500 - £1,000 per month. With the best move being start small and slowly increase ad spend by doubling down on what works..�
  • This means costs will be:

Advertising budget = £500 - £1,000� Management fee = £500

  • Total costs = £1,000 - £1,500

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== Guarantees ==

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  • There are two guarantees:
    • If our ads don’t perform, you don’t pay.�
    • If you’re not happy you can call it quits at any time, no hard feelings.�
  • No fine print or hidden clauses. This only works if we’re both happy with how things are going.

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== Next Steps ==

Before we start to run ads, we need a landing page to convert as many people as possible.

We want to make sure we:

  • Qualify the right people
  • Focus solely on conversion
  • Easily measure results

This means every pound of ad spend will be invested efficiently.

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== Summary ==

Google Ads will be a valuable addition to your business.

The advantage being that we can vary the budget to determine how many requests you get.

If it’s a quieter period and you have more space in your calendar, we can increase customer flow. If your calendar fills up, we can turn it down a notch.

If you’re ready to take advantage of a strategy everyone else is just sleeping on, let’s get started!