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Investor Presentation

Matthew Hernandez, President

“Connecting Dental and Medical Practices”

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Problem

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Patients often perceive dental/medical procedures as discretionary and don’t show up for only 35%+ of referrals made. This sometimes results in serious health consequences for them.

When patients get lost in the referral process, both the Referring Office & Specialist lose revenue. Cost practices up to $20k/referral.

Team members in both offices waste huge amounts of time tracking down pieces of information for these referred patients. This costs practices money and time.

Health Consequences

Lost �Revenue

Wasted �Time

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US Market Opportunity

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Medical Industry�$808+ billion

(Secondary Industry)

158k General Dentists

23k Dental Specialists

7k Dental Labs (not included in TAM/SAM)

1m Doctors

Dental Industry�$20+ billion

TAM: $154m

SAM: $38m

25k Medical Labs

TAM Calculator - https://grow.clearbit.com/tam-calculator

Global dental market: 1.6m x $498 = $896,400,000

Global TAM: $1.6b

Global SAM: $154m

TAM calculations - https://docs.google.com/spreadsheets/d/1qMusAaUDqzViT5XHlo1ijcr8s21wZth665ZOFnSnYQ4/edit?usp=sharing

25% used for SAM calculations

In 2021, there were 159,246 dentists licensed for general practice in the United States and 10,921 licensed for orthodontics and dentofacial orthopedics. This statistic shows the number of professionally active dentists working in the U.S. in 2021, by area of practice.

Average patients per year per practice - https://www.statista.com/statistics/965365/patient-visits-among-all-dentists-us-per-year/

Average number of monthly patients by oral surgeons - https://www.dentistryiq.com/practice-management/industry/article/16366758/heres-the-average-number-of-oral-and-maxillofacial-surgeries-per-dental-practice-per-month

GP 3566 - https://www.statista.com/statistics/965365/patient-visits-among-all-dentists-us-per-year/

Ortho - https://orthodonticproductsonline.com/practice-management/business-development/2021-orthodontic-practice-performance-survey/

Specialists 4569 - https://www.statista.com/statistics/965361/patient-visits-among-specialist-dentists-us/

Oral surgeons (29/month) - https://www.dentistryiq.com/practice-management/industry/article/16366758/heres-the-average-number-of-oral-and-maxillofacial-surgeries-per-dental-practice-per-month

TAM SAM SOM definition

TAM, SAM and SOM are acronyms that represents different subsets of a market.

TAM or Total Available Market is the total market demand for a product or service.

Consumers:
Mental health practitioners:

SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.

https://www.thebusinessplanshop.com/blog/en/entry/tam_sam_som

TAM = £2bn
SAM = £100m
SOM = £5m within 2 years and £12m within 4 years
EBITDA margin = 25%
Valuation at exit = 8x EBITDA based on the value of listed companies within the sector

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Solution

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Solves the “lost patient” problem for specialists during the doctor to doctor referral process in dental and medical practices

Streamlines the ordering process between �the dental and medical practices with labs

Referral

Labs

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The OneClick Product Family

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Faster Referrals

MORE REVENUE

Paperless Referrals

OneClick is an easy way to simplify and sync your referrals.

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Value to Customers

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OneClick is specially developed to make collaboration easy so you can grow your practice.

Makes referrals �sticky

Saves time �and money

Facilitates communication

Single-entry real-time view of patient status

Potential referral growth opportunities

marketing & reviews

Maintains �privacy & security

HIPAA compliant

Patients health forms pre-filled & patient app for file sharing

Insurance verification & comprehensive benefits breakdown

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Why OneClick?

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Key Differentiators

Integrated with major practice management & EMR software

Linked to largest dental database of practitioners so users can easy grow their referral network

Integrated with major insurance companies for accurate insurance estimates for the patient

Integrated with labs to complete the communication circle & reduce errors

Integrated patient app to notify, share records, schedule, and take payments

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How We Will Get It Done

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Who Benefits

Our Approach

Specialists:�get more cases (more revenue)

Dental/Medical Labs: �referred cases = large profit opportunities for labs

Referring dentists/doctors:�get their portion of the case (more revenue)

Dental/Medical companies: �referred cases often sell more products

Direct sales, word of mouth, education, consultants, labs.

Direct Sales, word of mouth, education programs.

Ask their specialists and/or labs to get this system for them.

Leverage industry relationships for exposure.

Since specialists are our primary revenue target, we want to do as much direct sales and marketing to them as possible. They stand to make and/or lose the most, so we have the greatest leverage with them.

However, if we can also get the referring dentists excited through the same type of education programs and marketing, they can go to their specialists and ask them to sign them up.

Similarly, labs will be a direct target, and in general, there is a smaller universe of medium to large labs, that if we can land just a few, the others in their areas will need to sign up as well if they don’t want to be missing out on cases.

and finally, implant companies make their money off of selling the products that are used in referred cases, so they are always looking for ways to help facilitate this process. If we can get local sales people excited about us, they will become great ambassadors!

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Our Founders

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Matthew Hernandez�President

Matthew has consulted with hundreds of dental specialists on referral and practice management optimization. He is a 3rd generation denturist with a background that is deeply rooted in multi-disciplinary comprehensive patient care across a variety of demographics. He opened/developed 35 start-up dental practices in Washington State, 5 dental laboratories, 1 mobile dental practice and was the COO of Casablanca Dental Management.

In 2009, he started Seraph Dental Management which specializes in remote start-up/management for dental practices utilizing strategic KPI’s unique to each practice/team/doctor while maintaining constant communication while leveraging the latest in video conference platforms. Matthew also spent time as a consultant with EndoMaster. Matthew has a firm belief in empowering dental practices to operate more efficiently while minimizing the day-to-day stresses of running the “Business” of dentistry.

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Our Founders

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Dr. Brent Boyse�Investing Founder

Dr. Boyse has grown his Oral Surgery practice to be the largest in Arizona (AZ Max) with 5 locations, 6 doctors, and over 700 referring offices. He joined forces with Travis Rodgers in 2018 to develop the first version of OneClick.

He speak and consultant around the globe with Oral Surgeons and is widely recognized as one of the leading Oral Surgeons in the United States. He also runs an elite study club of Oral Surgeons called, “Peak Performance”.

He graduated with honors from the University of the Pacific Arthur A. Dugoni School of Dentistry, where he was inducted into the Omicron Kappa Upsilon Honor Society. He completed his Oral and Maxillofacial Surgery residency in Rochester, New York. He became Board Certified in 2005 through the American Board of Oral and Maxillofacial Surgery.

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The Team

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Operations

Technology

Marketing

Success

Sales

TBD

25+ yrs health sales

Farhan C.

7+ yrs startup dev

John S.

15+ yrs experience

Stephen B

20+ yrs relationship mgt.

Justin LaLande

Ops Manager

Justin LaLande

Sales Manager

Meade Goolrick

Senior Architect

Ryan Wood

Marketing Ops

Legal

Candance D.

Sales Manager

Mark Cardona

Developers (4)

Brooke H.

Brand & Design Manager

Project Management

Lead Gen

TBD

Lou Nevins

Integrations Expert

Garin Etcheberry

Social Media

Jonathan R.

10+ years bus consulting

Candance D.

Success Manager

Matthew H.

President

25+ yrs experience

TBD (Farhan C.)

Success Manager

Grace Pagayon

Support

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Advisors

Endodontist Clinical Advisor

Prosthodontist Clinical Advisor

Periodontist Clinical Advisor

Content Advisor, Ambassador

Business/Capital Strategy

Marketing Advisor

Tax / Corporate Lawyer

Compliance Advisor

CFO, Financial Management

Dr. Joshua Chubak & Dr. David Jacobson

Endodontist, Industry Experts

TBD

Prosthodontist, Industry Expert

Dr. Alan Farber

Periodontist, Industry Expert

JoAn Majors

Founder, Dental Speaker/Consultant

Dr. Hendrik Lai

Oral Surgeon, Industry veteran, entrepreneurial genius, business coach

TBD

Referral Marketing Industry Expert

Scot Crow

Securities expertise

TBD

HIPAA & Security Advisor

Chris Buls

25 years experience CFO for startup software companies

Oral Surgery Clinical Advisor

Dr. Brent Boyse

Founder, Initial Investor, Oral Surgeon

Venture Capital Advisor

Jeremy Krell

Venture Capital, Dentist

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Revenue Sources

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Referral

Labs

$297 a month per office

$97 a month for each additional office

$2.50 per comprehensive breakdown of patients insurance benefits & eligibility

$575 setup fee

Free monthly

Grow dental users via labs

Projected avg. monthly revenue per practice �$498/month

Projected avg monthly lab revenue �$2,000/month

Competitive analysis - https://docs.google.com/spreadsheets/d/1Jb4JgZq2tWkscY_4Jvqw9ejj9lmxTDewrPNZwg7zN3s/edit?usp=sharing

The ones who make the MOST money off referral cases are the the specialists, and they compete for referrals amongst the referring offices in their area. As such, when a specialist buys a subscription for a particular referral, what is actually happening is that OneClick will be installed in the referring practice management system and then when they go to the drop-down list for who to send the case to, the specialists name will appear. If two specialists both want to pay for that referring dentist, then both names will appear in the drop-down list. In other words, if a one specialist in an area pays for as many referrals as they can, it sets up a competitive edge where other specialists will have to pay to get in on the action.

Similarly on the Lab side, labs also compete for cases from both specialists and referring dentists. However their bigger challenge is the time it takes to gather all the required info, input it manually into their own lab management software, and then carry on with the endless back and forth for further information. This is a hassle for both the dental practice and the lab which costs lots of time and money. So if a lab gets hooked into OneClick, there will be a dropdown for the dental office to pick which lab to send the case to, and they will pay for each case they get.

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OneClick Projected Annual Gross Sales

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0

$2,000,000

$4,000,000

2024

2025

140 users

330 practices

660 practices

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Funds Required

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The company is raising $2,500,000 to fund Development, Marketing & Sales of the OneClick system to grow to $5m in annual revenue by EOY 2025

Development & Integration Costs

Sales & Marketing Expenses

Operating Costs

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3

2

$400,000

$1,500,000

$600,000

Total

$2,500,000

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Return for Investors (Sell in 2024)

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Acquisition potential is high (already have 3 interested)

OneClick is raising $2,500,000 over the next 160 days to fund Development, Marketing & Sales of the OneClick system to grow to $4m in annual revenue and exit for $24m by EOY 2026.

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Questions

(214) 223-1420

matthew@oneclickreferral.com

www.OneClickReferral.com

Matthew Hernandez - President

Demo Link