Design & Visibility
Panel 2
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Getting Started with Prepaid Reply Mail
James Duffy | May 18, 2022
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Prepaid Mail Options
State and local elections officials are increasingly using mail-in ballots to administer federal, state, and local elections. In some cases, the state requires return Ballot envelopes to have prepaid postage, so the voter incurs no cost for mailing their ballot. In these cases, state and local officials may choose to offer their voters one of the prepaid reply mail options such as:
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Intelligent Mail barcode Accounting (IMbA) – Automated Invoicing for QBRM
IMbA is a system that leverages Intelligent Mail barcodes (IMb®) to process Qualified Business Reply Mail™ (QBRM™).
Incoming Return mailpieces are scanned throughout the Postal Network on Mail Processing Equipment which:
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Intelligent Mail barcode Accounting (IMbA) – Automated Invoicing for QBRM
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Intelligent Mail barcode for Election Mail Visibility
An IMb using one unique STID, MID, matching serial number, and a unique registered 9-digit routing code (ZIP) for use on all returning ballot mail (mailed First-Class) to the Local Election Offices results in enhanced sorting options and visibility.
An IMb using defined STIDs, MID, and matching serial number for use on all outgoing election/ballot mail provides essential visibility. For best results, use the full (11-digit) routing code whenever possible.
Outgoing Election, Ballot Mail
Returning Ballot Mail
Registered LEO
Matching Serial Number
Return STID
Assigned MID
Recipient / Voter Address
Matching Serial Number
Defined STID
Assigned MID
Note: A MID can be either 6 or 9 digits, which impacts the length of the serial number.
Note: A MID can be either 6 or 9 digits, which impacts the length of the serial number.
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Getting Started Reply Mail Options�
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Getting Started Reply Mail Options
Contact MSSC at MSSCadmin@usps.gov
1-877-672-0007
Contact
Apply
Pay
Design
1
2
3
4
Complete application PS Forms 3615 & 6805
5
Consult with MDA at mda@usps.gov to create mailpiece design*
Pay fees online with EPS account or at your local post office
Prepare to send outgoing ballots
Contact email must be person who needs to receive artwork for mailpiece design
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Getting Started Outgoing Ballot Mail Options ���
Getting Started Outgoing Mailpiece
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Work with MDA at mda@usps.gov to create mailpiece design
1
2
3
4
Print mailpieces
according to guidelines
Present and pay for mailing at post office where permit is held
Prepare mailing for commercial prices
Design
Prepare
Getting Started Outgoing Ballot Mail Options
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ELECTION MAIL DESIGN & VISIBILITY
via Informed Visibility® �Mail Tracking & Reporting
Steve Jones | May 18, 2022
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Election Mail Visibility
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Political & Election Mail Visibility: 2020 Election Stats
PIECES ELECTION MAIL
543 MILLION
INCREASE OVER 2016
96%
BALLOTS TO/FROM VOTERS IN GENERAL ELECTION
135 MILLION
DELIVERED FROM VOTERS TO ELECTION OFFICIALS WITHIN 7 DAYS
99.89%
DELIVERED FROM VOTERS TO ELECTION OFFICIALS WITHIN 3 DAYS
97.90%
PIECES POLITICAL MAIL
4 BILLION
The US Postal Service has a long history as a trusted partner in our nation’s democratic process.
DAYS AVG FROM ELECTION OFFICIALS TO VOTERS
2.1
DAYS AVG FROM VOTERS �TO ELECTION OFFICIALS
1.6
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Election Mail Visibility—through Informed Visibility® Mail Tracking & Reporting�
Detailed visibility into mailings:
Provisions near real-time data to any device, any location.
Provides mailers comprehensive end-to-end visibility
Improved ease of use for mailers through flexible data provisioning
Instills confidence in the Election Mail voter for the safety and security of their ballot
?
Your Ballot Status
Requested
Sent
On the way
Received!
NOTE: Most “Extraordinary Measures” to meet service and/or deadlines preclude scanning—which means visibility is lost.
Improve your Visibility & Analytics
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Using Informed Visibility® Tracking Data
What
Where
When
What you want, where you want it, when you want it…
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Election Mail Visibility through IV®-MTR
Implications of Full-Service mailing on Election Mail visibility
Help us help you.
eDoc
Pallet scanned
Scan assumed to each nested tray or bundle…
…Assumed down to individual piece
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Election Mail Visibility through IV®-MTR
Best Practices
Understanding How Intelligent Mail® Barcode (IMb) Can Add to Visibility of Ballots
Help us help you.
NOTE: Return ballots may be finalized before stop-the-clock event is captured.
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Election Mail Visibility through IV®-MTR
2021 & 2022 Improvements to the Intelligent Mail® barcode (IMb) related to Election Mail
Intelligent Mail® barcode (IMb) changes related to Election Mail
Outbound Ballot Mail
Use appropriate Ballot Mail STID for First-Class Mail® Ballots or Marketing Mail® Ballots and desired services
Return Ballots
Use appropriate Ballot Returns STID for payment method
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Access & Support
Business Customer Gateway (BCG)
IV® PostalPro
IV Solutions Center®
InformedVisibility@usps.gov
or
1 (800) 238-3150�select option #2
1.800.238.3150, Option #2
postalpro.usps.com/informedvisibility
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20
CUSTOMER TESTIMONIAL
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Testimonial: 2020 Elections
600 K
Keeping Citizens Informed in the 2020 Election
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Mailpiece Design
Michael Conley | May 18, 2022
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Mailpiece Design Analysts
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Election Mail Design – Outgoing Mailpieces ���
OEM Logo Placement, Clearance and Size Requirements
Postage Payment Requirements
Address and IMb Placement Requirements
NOT TO SCALE
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Election Mail Design – Courtesy Reply Mail (CRM)
Placement Requirements for FIM and Postage. Clearance requirements for Exclusion Zone
OEM Logo Placement, Size and Clearance Requirements
Address and IMB Placement Requirements
NOT TO SCALE
FACING THE FUTURE together | NPF PHOENIX 2022
Election Mail Design – Business Reply Mail (BRM) and Qualified Business Reply Mail (QBRM)
Business Reply Mail Legend Requirements
Placement Requirements for FIM and postage. Clearance requirements for Exclusion Zone
Address and IMb Placement Requirements
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Images of Mailpieces with Design Issues. Causing delays or damage to mailpieces.
Postnet
Address Block
Barcodes contained two different addresses
IMb
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Images of mailpieces with design Issues. Causing delays or damage to mailpieces.����
Address Block
�
USPS applied barcode
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Images of mailpieces with design Issues. Causing delays or damage to mailpieces.������
Thumb Notch
Caused damage on automated equipment
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Images of Mailpieces with Design Issues. Causing delays or damage to mailpieces. ��
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Images of Mailpieces with Design Issues. Causing delays or damage to mailpieces. �� ��
Board of Elections
100 Main St.
Anytown, USA 123456
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Images of Mailpieces with Design Issues. Causing delays or damage to mailpieces.
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Evaluating and Designing Election Mailpieces.
Resources:
Mailpiece Design Analyst (MDA) Help Desk
Mailpiece evaluations and artwork for reply mail pieces
Email: mda@usps.gov
Phone: 877.672.0007, Option 2, Option 2
Hours: 7:00 A.M. – 7:00 P.M. Central Time
Business Customer Gateway
Automated Business Reply Mail (ABRM) Tool
Online creation of reply mail artwork.
Available 24hrs/7per week.
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Designing Mail Ballot Envelopes
Whitney Quesenbery, Center for Civic Design
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Why can’t mail ballot envelopes be easier for voters to return?
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Envelopes have a lot of jobs to do
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The basic design: recognisable, visible, readable
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Designed for postal visibility
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Designed to help voters be successful
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New challenges for �envelope layouts in 2022
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Witnesses & assistant signature forms
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Concerns about privacy for signatures
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Windows & codes for quality checks during mail processing
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Why not give mail ballot envelopes a visual identity that stands out?��And works for everyone.
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Democracy is a design problem
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Q&A
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APPENDIX
49
IMb Election Mail Visibility
An IMb using one unique STID, MID, matching serial number, and a unique registered 9-digit routing code (ZIP) for use on all returning ballot mail (mailed First-Class) to the Local Election Offices results in enhanced sorting options and visibility.
An IMb using defined STIDs, MID, and matching serial number for use on all outgoing election/ballot mail provides essential visibility. For best results, use the full (11-digit) routing code whenever possible.
Outgoing Election, Ballot Mail
Returning Ballot Mail
Registered LEO
Matching Serial Number
Return STID
Assigned MID
Recipient / Voter Address
Matching Serial Number
Defined STID
Assigned MID
For assistance with IMbs, contact your Mail Design Analyst (MDA) or visit the USPS PostalPro™ website for comprehensive guides to the IMb (link provided in appendix).
Official Ballot Mail is any Ballot Material mailed to or from authorized local election officials or Boards of Elections (BOE) that enables citizens to vote.
Leveraging specified Ballot STIDs in IV-MTR data provides visibility into ballot mail.
Service Type Identifiers (STIDs):
Outbound Ballot Mail
Return Ballots
NOTE: Use the “Election Mail” attribute in eDoc for ALL election mail.
Ballot Mail STIDs are reserved for ballots ONLY.
Official Ballot Mail Tracking
STID Table:
https://postalpro.usps.com/mailing/service-type-identifiers
STIDS for Ballot Mail and Political Mail
STID Table:
https://postalpro.usps.com/mailing/service-type-identifiers
Election Mail (Not Ballots)
STID Table:
https://postalpro.usps.com/mailing/service-type-identifiers
Intelligent Mail® Barcode
Service Type Identifiers (STIDs)
Defines The Mailpiece Relative To :
Resources:
The USPS Election Mail Website contains the information that election officials need for success in an election.
On the site, you can find:
Visit:
Visit:
Intelligent Mail® Barcode
Resources
For assistance with creating IMBs, contact your Mail Design Analyst (MDA) or visit the IMb PostalPro page at:
Available Information Includes:
Decoder/Encoder
Decoder/Encoder Available at:
Intelligent Mail® Barcode
Image Attribution
57
SLIDE | Source |
4, 5, 6, 9, 11 | Michael Pawlak – graphic designer on contract with USPS to support communications; graphics on these slides were created by Mr. Pawlak for use by USPS |
3 | Legacy USPS presentations |
2, 3, 6, 7, 8, 9, 10, 11, 13 | USPS Stock/Registered Images |
3, 4, 6, 7, 8, 9, 11, 15, 16, 17, 19, 20, 21 | Microsoft PowerPoint in-app icons, shapes, and drawing tools |