Business Plan ,� By Ayush Dumbani
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
ad astra per aspera
Introduction
Welcome to our company, your gateway to the cosmos! We are a passionate team of astronomers and stargazers dedicated to sharing our love and knowledge of the universe with the world. Our mission is to provide unparalleled opportunities for people of all ages and backgrounds to explore the wonders of the night sky.
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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BEYOND EARTH
BUSINESS PLAN
WHAT SETS US APART
Our team of experts offers a wide range of services and products designed to help you experience the magic of astronomy and stargazing. From custom-designed telescopes and observatories to guided tours and educational programs, we are committed to providing you with the tools and resources you need to explore the mysteries of the cosmos.
WHAT WE DELIVER
At our company, we believe that the universe is a limitless source of inspiration and education. Whether you're an amateur astronomer looking for a new challenge, a student interested in science and technology, or simply someone who marvels at the beauty of the stars, we have something for you.
WHO WE ARE FOR
We are made for universe, for every astrophile. So come join us on a journey through space and time. Whether you're looking to expand your knowledge of the universe or simply enjoy a breathtaking view of the stars, we have everything you need to make your stargazing dreams a reality. Let's explore the universe together!
The Industry
The astronomy industry is a rapidly growing and exciting field that encompasses a wide range of activities, from research and exploration to education and public outreach. This industry is driven by the human fascination with the universe and our desire to understand our place in it.
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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BEYOND EARTH
BUSINESS PLAN
One of the main pillars of the astronomy industry is research. Astronomers use a variety of tools and techniques to study the universe, from ground-based telescopes to space-based observatories. They study everything from the origins of the universe and the properties of galaxies, to the behavior of individual stars and planets. The discoveries made by astronomers are fundamental to our understanding of the cosmos and have practical applications in fields such as astrophysics, cosmology, and space exploration.
The field of astronomy has long been associated with education and learning, and as such, it has become a significant part of the education industry. Astronomy is a fascinating subject that captivates people's imaginations and inspires them to learn more about the universe around them. With the advancement of technology, the study of astronomy has become more accessible, and the education industry has taken advantage of this to develop programs that provide students with a deep understanding of the cosmos.
Our Vision
Our vision is to provide a unique and immersive experience that inspires people to explore the wonders of the universe. We want to be the leading provider of astronomy products and services that cater to all ages and levels of interest, from amateur stargazers to professional astronomers.
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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BEYOND EARTH
BUSINESS PLAN
The Leadership
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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SHITIZ MOHVE, FOUNDER & CEO
Passionate Amateur Astronomer, IRDAI Advisor, Management, Graphic Designer and Cinematographer.
ABHISHEK SINGH RANAWAT, CMO
Master of Science (Chemistry), Digital Marketer, Google and Meta ad. specialist.
NAUFIL SHAIKH, CFO
Handicraft Business Owner, Premium Wood Exporter, Youtube and Digital Marketing enthusiast.
BEYOND EARTH
BUSINESS PLAN
RAJKUMAR ASOPA, CHIEF ADVISOR
Media and Marketing Head at Emmanuel mission school,
Sports and Yoga enthusiast.
The Team Vision
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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Team Vision: Unveiling the Cosmos Together
At our company, we envision a future where the wonders of the cosmos are accessible and understood by all. Our team is dedicated to pushing the boundaries of scientific discovery, exploration, and education, as we strive to unravel the mysteries of the universe.
Our vision is centered on four key pillars that guide our every endeavor:
With this vision as our guiding light, we envision a future where our discoveries reshape our understanding of the universe, where the beauty of the cosmos captivates and inspires people worldwide, and where humanity's innate curiosity about the stars leads us to new frontiers of exploration. Together, as a dedicated team, we will unravel the mysteries of the universe and share its wonders with the world, uniting humanity in our collective journey to explore the vastness of space.
Marketing
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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BEYOND EARTH
BUSINESS PLAN
Our marketing combine digital and traditional approaches to reach their target audience effectively. In digital marketing, they employ tactics like social media advertising, influencer collaborations, and email campaigns to engage online users. Additionally, they leverage traditional marketing methods such as flyers, billboards, and radio ads to capture the attention of local communities and potential attendees. By blending both digital and traditional marketing, Cater maximizes their reach and attracts a diverse audience to our star-gazing shows.
The company's primary product is its stargazing shows, which will be led by experienced astronomers who will guide customers through the night sky and explain the various celestial objects they see. The company may also offer additional products such as telescopes for rent or purchase, as well as stargazing accessories, workshops, expeditions and various projects that will help us grow our community in field of astronomy.
Effective promotion is crucial for raising awareness and generating interest in the astronomy company's products. The company can utilize various marketing channels to reach its target audience, including online platforms, social media, astronomy forums, science publications, and partnerships with relevant organizations or influencers. Promotional activities could include advertising campaigns, content creation, demonstrations, workshops, or participation in astronomy events or exhibitions.
PRODUCT
PROMOTION
The pricing strategy should be determined based on factors such as production costs, competitor pricing, and target market affordability. We will consider offering different price points and packages to accommodate a wide range of customers. Additionally, periodic discounts, promotions, or bundle offers could be utilized to attract customers and increase sales.
The company will hold stargazing shows in various locations that are known for their clear skies and minimal light pollution. These locations could include remote areas, national parks, or even private properties with good visibility. The company will advertise the specific locations of each show to its target audience through its website, social media, and email newsletters.
PRICE
PLACE
Financial Plan
This financial plan includes a detailed breakdown of our revenue streams, expenses, and projected profits, providing us with a clear understanding of our financial position and allowing us to make informed decisions about our business operations.
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213
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CAPITAL
Capital needed:
Equipment and software: 250000
Initial marketing and advertising expenses: 150000 Working capital: 100000
Allocation of capital:
Equipment and software: 150000
Office rent and utilities (for 6 months): 10000 Salaries and wages (for 3 months): 30000 Marketing and advertising expenses: 100000 Contingency: 10000
Total capital needed: 500000
Total allocated capital: 300000
The initial capital needed for the content creation business will be Rs. 3,00,000. This amount will be allocated towards acquiring equipment and software, initial marketing and advertising expenses, and working capital. The largest portion of the capital will be used to acquire equipment and software to ensure that the business is equipped with the necessary tools to provide high-quality content creation services.
BEYOND EARTH
BUSINESS PLAN
BEYOND EARTH
@ BEYONDEARTH_INDIA
PH. NO. : 9610328075, 9461570213