Quick SEO Audit - Putler [Storeapps]

& Growth Action Plan

Sathish Sundar

• I’ve validated some of the basic SEO progresses.
• Issues and Fix Suggestions are logged along with the dataset.
• Quick action plan recommendations are also drafted.

Don’t forget to click & check the dataset whenever these icons appear

Validated

• Check if the website has a GSC account set up
• Check XML sitemaps - Rankmath SEO plugin generated file
• Check if the website has a GA account set up - WooCommerce Google Analytics Pro
• Check if the website has a robots.txt file
• Check if the robots meta tag blocks website resources which should be indexed
• Check if the web pages like a privacy policy or terms of service are indexable
• Check if the website is mobile-friendly
• Check if the images are resized on the browser-side while rendering
• Check if there are site-wide dofollow links
• Check web pages are returning 5xx errors
• Check if canonical link elements are used on the website

Validated

• Check if silo structured data is used on the website
• Check the website speed with GTmetrix
• Check if the website has an SSL certificate [Expires on 3 Feb 2022]
• Check if the internal links to existing pages are created
• Check if Google Cache for the website is working fine | cache:putler.com is up and working
• Are Deprecated HTML tags being used? | No deprecated HTML tags are used
• Analyze Google PageSpeed Insights - Reduce initial server response time
• Check if there are low-content web pages
• Check how many web pages of the website are indexed | 239 Pages

Validated

• Check if any duplicate content issues occur
• Check if any images are broken on the website
• Check if any CSS and Javascript files have been blocked by Robots.txt file
• Check if any internal links marked as no-follow rel
• Check if any URLs have special characters
• Check if any pages left orphaned without any internal links
• Check if any of the pages exceeds 1MB size
• Check Facebook preview Opengraph module
• Check whether the comment section is enabled or not

Issues & Fix Suggestions

Click to �view dataset

• External URL redirect error
• Trailing slash URL mismatch
• Missing ALT tags in the images
• Missing H1 Tags
• Internal Redirected URLs
• Title length too short
• Title tags too long
• H1 tags too long

Issues & Fix Suggestions

• Meta description too short
• Meta description too long
• Multiple H1 tags
• External redirected URLs
• No-indexed URLs
• 404 / 301 Pages
• Grammar and Spelling errors

Issues & Fix Suggestions

• Pages without H1 tags
• Pages without Twitter Opengraph module - images
• Disavow toxic backlinks
• 100 Potential Keywords [Existing KWs]
• Competitors' List

Quick Action Plan

• Revamp navigational menu with drop-down features linking landing pages
• Revamp footer section with landing pages and product comparison blog post
• Create a reviews page and provide social proof
• Implement a popup or lead optin to capture blog visitors' email
• Prepare PDF guides and templates to build email lists
• Send Weekly or Monthly email newsletter to email leads
• Manage and send Affiliate campaigns monthly
• Track the declined/lost keywords
• Don't accept guest post collaboration having spam score more than 3
• Create UTM links for major blogs and pages to track internal performance
• Use Google Data Studio for visualizing the report - Traffic and Sales

Quick Action Plan

• Hunt competitors' ranking keywords every month and leverage them
• Add illustrations to the blog and pages if required [To reduce churn]
• Create a brand kit for Putler and make a downloadable ZIP for visitors/affiliates
• Add CTA elements to the blog post [Optins, Embeds, Templates, Buttons & more]
• Maintain FB community and LinkedIn groups to build an audience for Putler
• Manage Putler master sheet and update the report every month with KPI metrics
• Track every blog post performance - writer wise
• Claim links - request unlinked brand mention
• Repurpose all blog content on various marketing medium
• Find niche relevant influencers and ask them to educate viewers with our product

Quick Action Plan

• Increase product reviews count in all review aggregator websites
• Prepare versus (VS) pages and drive hot leads to try Putler
• Increase partnership with mid level-products to integrate with Putler
• Create monthly product giveaway contest in FB groups - LTD community
• Plan for Social Media content beforehand and dominate the analytics industry niche
• Drive existing traffic from our established website to Putler using content promotion
• List Putler on the top of the list blog that appears for the “eCommerce analytics” term and more relevant keywords
• Run paid advertising with a minimal budget and optimize the campaign
• Create a niche blog and outreach bloggers to provide backlinks for Putler during co-marketing activities

Quick Action Plan

• Enable Social Sharing buttons for the blog post to boost social signals
• Improve Domain Authority and Page Authority of the website by monitoring our backlinks profile frequently
• Set a budget for paid guest posts | Tie-up with websites that have high accountability
• Write relevant answers on QA websites and educate visitors to try Putler
• Create how-to video content and embed them in blogs and documentation page
• Conduct webinars or podcasts once every month to create a buzz
• Remove underperforming blog posts and diversify those keywords if cannibalized
• Actively promote Putler on Instagram as we can find more eCommerce store owners
• Leverage HARO - Help A Reporter Out to promote our product via press
• Leave relevant comments in neighbors’ YouTube video explaining how Putler helps

Thank you!

Slide by Sathish Sundar�voiceofsathish@gmail.com