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INTRODUCTION

INDIA WAS NEVER A LEAD CONTENDER FOR THE VIDEO GAME INDUSTRY, BUT OVER THE LAST COUPLE OF YEARS INDIA HAS ESTABLISHED ITSELF AS A TOP GAMING MARKET GLOBALLY DUE TO THE EXPONENTIAL GROWTH OF MOBILE GAMING. OUT OF 157,790 GAME PUBLISHERS, 4877 ARE INDIAN MEANING 3% OF ALL GAME PUBLISHERS ON GOOGLE PLAY STORE AND OUT OF 424,676, 17,206 GAMES ARE FROM INDIAN PUBLISHERS SIGNIFYING 4% OF ALL GAMES ON PLAY STORE. INDIAN GAME DEVELOPERS ARE NOT BOUND TO ANDROID DEVICES, THEY PUBLISH GAMES COMPATIBLE FOR IOS AS WELL, 15% OF THE GAMES PUBLISHED BY INDIAN DEVELOPERS ARE FOUND ON BOTH ITUNES AND PLAYSTORE. IT IS SEEN THAT ON AVERAGE OVER 40% OF INDIAN GAMERS SPEND ₹230 PER MONTH. THE PANDEMIC HAS HASTENED THE ORGANIC GROWTH OF DIGITAL GAMES, WITH MOBILE APP DOWNLOADS INCREASING BY 50% AND USER ENGAGEMENT INCREASING BY 20%. THIS INCREASED SCREEN TIME HAS CAUSED A DRASTIC SHIFT IN GROWTH OF HARDCORE GAMERS.

CURRENTLY INDIA HAS OVER 430 MILLION GAMERS WHICH IS ESTIMATED TO GROW TO 650 MILLION BY 2025. DUE TO THIS RECENT GROWTH IN INTEREST TOWARDS GAMING, NOW CUSTOMIZED PCSs ARE ALL IN THE RAGE. OUR OBJECTIVE IS TO DEVELOP AND SELL CUSTOM CRAFTED PCs IN THE BEST WAY POSSIBLE AND CREATE A NICHE IN THE INDIAN MARKET.

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PLAN OF ACTION

JOINT VENTURE

GUIDING CUSTOMERS

FINANCE

MARKETING

AFTER SALES SERVICE

FUTURE GOALS

FORM PARTNERSHIPS WITH COMPANIES THAT PRODUCE AND SUPPLY PC PARTS, WE WILL USE THOSE PARTS TO CUSTOMIZE THE PCs. HENCE, WE PROPOSE A JOINT VENTURE.

HELP OUR CUSTOMERS TO CHOOSE THE CONFIGURATION IN SYNC WITH THEIR REQUIREMENTS. WE WILL HELP THEM REALISE THE POWER OF PC GAMING AND WE WILL HIGHLIGHT HOW WE ARE DIFFERENT FROM OTHER PC CUSTOMISATION COMPANIES.

BY ELIMINATING THE SCALPERS THROUGH AN EXPERTLY THOUGHT OUT PLAN. WE WILL PROVIDE REASONABLE PRICES FOR OUR SERVICES AND IMPLEMENT COST EFFICIENT VENTURES.

PROMOTE OUR CUSTOMIZED PCs BY CREATING MASSIVE HYPE THROUGH EVENTS, PARTNERSHIPS, SOCIAL MEDIA, YOUTUBE ETC., THE CAMPAIGNS WILL BE TRENDY AND CATER TO GEN Z AND MILLENNIAL POPULATION.

PROVIDE WARRANTY FOR THE CUSTOMIZED DESIGNS, SET UP SERVICE CENTERS AND PROVIDE A UNIQUE WAY TO DISPOSE OF OLD PARTS THROUGH RECYCLING IN COLLABORATION WITH OUR ASSOCIATES.

EXPAND OUR VENTURE FROM INDIA TO A GLOBAL SCALE WITH OUR ASSOCIATES, PROVIDE EASY UPGRADATION AND FINE TUNE OUR PERIPHERALS TO MATCH THE RETAILER VERSION.

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JOINT VENTURE

PARTNERS:

WE WILL DRAW UP AN AGREEMENT WHICH WILL GIVE OUR COMPANY ACCESS TO THE SUPPLY OF EACH PART REQUIRED AND PRODUCED BY THE COMPANIES.

DISTRIBUTION OF ASSETS:

THROUGH THIS JOINT VENTURE WE WILL PAY COMMISION TO THE RESPECTIVE ORGANIZATIONS AND SHARE A PERCENTAGE OF THE YEAR END PROFITS GENERATED THROUGH THE VENTURE.

CONTRIBUTION:

SINCE THE PROPOSAL IS MUTUALLY BENEFICIAL BOTH PARTIES WILL CONTRIBUTE TO SERVICE, THE ORGANIZATIONS WILL PROVIDE REQUIRED PARTS AND WE WILL PROVIDE AFTER SALES SERVICE, HARVEST AND RECYCLE THE OLD DEFECTIVE PARTS.

PURPOSE:

OUR GOAL IS TO PROVIDE CUSTOMIZED PCs TO THE CLIENTS WHO ARE INTERESTED IN PC GAMING AND TO BE ABLE TO PROVIDE AN ETHEREAL EXPERIENCE USING HIGH QUALITY PRODUCTS.

MANAGEMENT:

AN EXECUTIVE COMMITTEE WILL BE FORMED WITH REPRESENTATIVES FROM BOTH PARTIES AND VOTING WILL BE CONDUCTED TO EXECUTIVE ANY NEW CAMPAIGN OR IDEA.

TERM SHEET:

A SPECIFIC TIME PERIOD FOR THE COLLABORATION WILL BE NEGOTIATED BY BOTH PARTIES AND WHEN THE END OF THE AGREEMENT APPROACHES, A NEW AGREEMENT WILL BE DRAWN WITH NEWLY NEGOTIATED TERMS WITH CONSENT OF BOTH PARTIES.

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GUIDING CUSTOMERS

WEB PORTAL WITH TUTORIAL:

A WEB PORTAL WILL BE CREATED WHERE THERE WILL BE VIDEO TUTORIALS AND BLOG POSTS TO GUIDE THE CUSTOMERS.�

EXPERIENCE CENTRE:

WE WILL SET UP EXPERIENCE CENTRES THAT WILL HELP THE CLIENTS WHO ARE INTERESTED IN OUR PRODUCT. BUT THESE CENTRES WILL BE SET UP IN SPECIFIC CITIES.

SERVICE AGENTS:

OUR SERVICE AGENTS WILL BE AVAILABLE FOR CALL AND WILL HELP CUSTOMERS FIND THE RIGHT COMBINATION OF PARTS BASED ON THEIR BUDGET AND NEEDS.

TRANSPARENCY IN SERVICE:

OUR PROCESS OF CUSTOMIZATION AND ACQUIRING PRODUCTS IS COMPLETELY TRANSPARENT TO ASSURE CLIENTS THAT EVERYTHING WE USE IS AUTHENTIC.

HELPING CUSTOMERS WHO ARE STUCK WITH POTATOES�WE WILL LAUNCH A MOBILE APP WHICH WILL CONTAIN A PC BUILDING SIMULATOR, THIS WILL HELP CUSTOMERS TO FIND THE RIGHT COMBINATION

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FINANCE

FROM WHERE TO GET THE FINANCE REQUIRED TO CARRY OUT THE PROJECT?
UTILIZE THE CASH THAT IS ALREADY IN BANK
TAKING LOAN FROM BANKS WITH FACILITY OF OVERDRAFT

WHERE DO WE SPEND THE AMOUNT:

EMPLOYEES, MATERIALS, EQUIPMENTS AND ASSETS IS WHERE WE SPEND THE AMOUNT ACQUIRED.

EXTRA EXPENSES:

DURING THE EXECUTION OF THIS VENTURE THERE WILL BE SOME EXTRA EXPENSES SUCH AS ELECTRICITY, TRANSPORT, WAREHOUSE, EMPLOYEES ETC. WHICH WE WOULD HAVE TO BEAR.

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MARKETING STRATEGY

POP UP EVENTS

WE WILL FREQUENTLY ORGANIZE POP-UP EVENTS IN MAJOR CITIES TO CREATE A HYPE FOR OUR PRODUCTS.

USING SOCIAL MEDIA

WE WILL CREATE OFFICIAL SOCIAL MEDIA ACCOUNTS FOR THE VENTURE TO PROMOTE AND CONTINUE THE HYPE CREATED THROUGH NEW MARKETING CAMPAIGNS EACH WEEK AND MONTH.

CUSTOMER REVIEWS

WE WILL SHOWCASE CUSTOMER REVIEWS THAT WILL GENERATE A POSITIVE VIEW OF OUR PRODUCTS.

PARTNERSHIPS

WE WILL COLLABORATE WITH E-SPORTS COMPANIES, PC GAME AWARDS AND GAME JOURNALISM NETWORKS TO PROMOTE PC GAMING AS WELL AS OUR PRODUCT.

USING YOUTUBERS AND INFLUENCERS FOR PROMOTIONS

GIVING USERS A CHANCE TO SHOWCASE THEIR SETUPS

WE WILL GIVE OUR CLIENTS A CHANCE TO SHOWCASE THEIR PERSONALIZED SET-UPS AND HOST DESIGN CONTESTS TO SELECT THE BEST DESIGNS AND INCREASE POPULARITY.

WE HAVE KEPT A SEPARATE BUDGET FOR PROMOTIONS AND WILL USE IT TO PROMOTE OUR PRODUCTS BY SENDING THEM TO YOUTUBERS AND INFLUENCERS, WHO WILL PROMOTE THESE ON SOCIAL MEDIA. WE WILL ALSO ALLOW THEM TO CREATE A RANGE OF CUSTOMIZED PCs FOR THEIR BRAND.

MERCHANDISE

APPROACH GAME DEVELOPMENT COMPANIES

WE WILL PROVIDE FREE MERCHANDISE SUCH AS ENERGY DRINKS, CLOTHES, POSTERS, ETC WITH THE PURCHASE OF EVERY DEVICE.

WE WILL APPROACH GAME DEVELOPMENT COMPANIES AND PROVIDE THEM PERSONALIZED PCs IN RETURN THEY WILL COLLABORATE TO CREATE LIMITED EDITION PCs FOR THE NEW GAMES THEY LAUNCH.

RELATABLE ADS

WE WILL CREATE ADS THAT ARE RELATABLE TO THE CLIENTS WHO WILL BUY THE PRODUCTS. WE WILL TARGET GEN Z WITH MEMES AND SARCASTIC CONTENT.

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AFTER SALES SERVICE

MAINTENANCE SERVICE

TECHNICAL SUPPORT

WARRANTY SERVICES

WE WILL PROVIDE 1 YEAR FREE SERVICE WHICH WILL INCLUDE REPLACEMENTS, REPAIR ETC ON CERTAIN TERMS AND CONDITIONS. FOR THE CLIENTS WHO LIVE IN REMOTE AREAS WE PROVIDE 24/7 ON CALL SERVICE TO SOLVE ANY ISSUES REGARDING THE DEVICE.

WITH THE ASSOCIATION OF OUR JOINT VENTURE TIE-UPS WE PROVIDE FULL WARRANTY FOR THE CUSTOMIZED DEVICE.

THE ON-CALL TECHNICAL SUPPORT WILL HAVE A QUEUE SYSTEM TO MANAGE THE CALLS OF THE CUSTOMERS AND CLIENTS.

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FUTURE GOALS

EASY UPGRADATION

LOCAL TO GLOBAL.

STEPPING INTO THE GLOBAL MARKET

FINE TUNING OUR PRODUCTS IN ASSOCIATION WITH OUR PARTNERS

RECYCLE AND HARVEST OLD PARTS

VR SYSTEMS

IoT PLAN

WE WILL PROVIDE EASY UPGRADATION OPTIONS IN FUTURE WHICH WILL BE REASONABLY PRICED AND QUICK TO INTEGRATE.

THROUGH THIS JOINT VENTURE, WE PLAN ON ACQUIRING AND RECYCLING DEFECTIVE ELECTRONIC PARTS OF PCs TO REDUCE E-WASTE.

AFTER SUCCESSFULLY ESTABLISHING OURSELVES IN INDIAN MARKET WE PLAN ON TAKING THIS VENTURE TO A GLOBAL SCALE AND INCREASE THE REVENUE.

WE PLAN TO FINE TUNE OUR PRODUCTS WITH RESPECT TO THE PARTS AND PRODUCTS CREATED BY OUR ASSOCIATES TO PROVIDE THE BEST EXPERIENCE TO OUR CUSTOMERS.

BUILDING A IoT BASED TRACKER, WHERE USERS CAN CHECK CPU AND GPU USAGE, CONTROL FAN SPEED, CHECK WARRANTY STATUS OF EACH COMPONENT, AND ASK QUERIES THROUGH THE HELP OF A MOBILE APP.

WE WILL SELL VR HARDWARE SUCH AS HEADSETS, SENSORS, PROJECTORS ETC.

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MISCELLANEOUS PROBLEMS

WHY IS CLOUD GAMING NOT POPULAR IN INDIA:

INTERNET SERVICE IN INDIA IS STILL DEVELOPING AND CLOUD GAMING NEEDS A STABLE AND FAST CONNECTION.�
CLOUD SERVERS ARE EXPENSIVE AND COMPANIES ARE YET TO SET THEM UP IN THE COUNTRY�
CAPITAL INVESTMENT ON CLOUD GAMING WON’T BE PROFITABLE FOR USERS, RATHER USING A BEEFY COMPUTER IS MORE REWARDING.

HOW TO DEAL WITH SCALPERS:

DELIVERING GENUINE GOODS AND GAINING THE TRUST OF CUSTOMERS�
MARKETING GIMMICKS: SARCASTIC ROASTS AND MEMES TO PROMOTE A DISTRUST OF SCALPERS AND CONVINCE USERS TO BUY HIGH END PCs�
ASSURED WARRANTY AND REPAIR SERVICES FROM EXPERT TECHNICIANS IN CASE ANY FAULT ARISES IN THE SYSTEM.

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CONCLUSIÓN

THROUGH THIS STUDY WE HAVE EXPLAINED THE SITUATION OF PC GAMING IN INDIA AND PROPOSED A STRATEGY TO PROMOTE CUSTOMISED PCs THAT WE WILL PRODUCE THROUGH SEVERAL MARKETING TACTICS AND BUSINESS POLICIES.�
WE HAVE EXPLORED OPTIONS SUCH AS JOINT VENTURES, PARTNERSHIPS, MARKETING THROUGH SOCIAL MEDIA ETC. TO TACKLE THE THREAT OF SCALPERS WE HAVE PROPOSED SEVERAL MEASURES AND MARKETING CAMPAIGNS.�
IN FUTURE WE WOULD LIKE TO EXPAND THIS VENTURE ON A GLOBAL SCALE THROUGH FURTHER COLLABORATIONS AND PARTNERSHIPS WITH MULTINATIONAL CORPORATIONS, WE ARE QUITE CONCERNED ABOUT E-WASTE AS WELL, HENCE WE HAVE PROPOSED ACQUIRING AND RECYCLING OLD PC PARTS IN ORDER TO REDUCE CARBON FOOTPRINT.�
WE PLAN TO INTRODUCE A LINE OF VR SYSTEMS AND A MOBILE APP WHICH WILL IMPLEMENT IoT ON THE PC INFRASTRUCTURE TO KEEP TRACK OF COMPONENTS AND THEIR HEALTH. IN COLLABORATION WITH GAME DEVELOPERS WE PLAN ON CREATING AN EMPIRE WHICH WILL ALLOW OUR CLIENTS TO ENTER THE SURREAL WORLD OF PC GAMING THROUGH THE BEST QUALITY GRAPHICS AND SOUNDS.�
TO BOOST PC GAMING IN GENERAL WE WILL SPONSOR E-SPORTS EVENTS AND GAME AWARDS CEREMONIES TO FIND INDIA’S POSITION ON THE GLOBAL MARKET FOR GAMES.�

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