Merchandising Panel

Tyler Gosselin, PGA

Benji Boyter, PGA

Alex Bowers, PGA

Private Category�

TYLER GOSSELIN, PGA

Director of Golf

Greensboro Country Club

Greensboro, NC

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Merchandiser of the Year

Resort Category�

BENJI BOYTER, PGA

Director of Retail

Pinehurst Resort

Pinehurst, NC

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Merchandiser of the Year

Public Category�

ALEX BOWERS, PGA

Assistant Professional

Hackler Course

Conway, SC

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Merchandiser of the Year

Greensboro CC

• Clothing Retail Store

vs Golf Shop

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• Who is your retail team?

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Greensboro CC

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• Special Orders
• Communication
• Accuracy
• Speed

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• Pre-sale

Greensboro CC

Greensboro CC

Sea Pines/Pinehurst

Merchandising Philosophy

• EVERYTHING is about our guests
• Pricing
• Product Selection
• Ease of shopping

Sea Pines/Pinehurst

Fall Cradle Logo

• Launched in Fall 23
• Assorted apparel/accessories

Sea Pines/Pinehurst Retail Trends

Shorter product life cycles

• Vendors have different product availability throughout seasons

Collaborations

• Pinehurst x Sugarloaf
• Sea Pines x Swag Golf

Sea Pines/Pinehurst Retail Trends

Create your own “collabs”

• Utilize vendor reps and artwork departments
• Their artwork department can often be more creative then we can!
• Highlight unique features of your facility
• Course nicknames, Member/Guest name, any unique geographical features

Sea Pines/Pinehurst Retail Trends

Tournament Gifting

• More “usable” items, less home decor
• In our markets, homes are often second homes/vacation homes
• Smaller, less wall space, families are looking to downsize

Sea Pines/Pinehurst Retail Trends

• Utilize other areas of your facility to highlight products
• Seek out other areas, particularly areas that are in-sight but not “useful”, and use these areas as display areas for product

Hackler Golf Course

Hackler Golf Course

Teal Nation Broadway At the Beach

Teal Nation Broadway at the Beach

Teal Nation Conway

Teal Nation Conway

Questions?