MAIN STREET OFFICE FURNITURE
SEO and Google Ads Roadmap
A six to eight week plan across two channels
Prepared by RunDigital
The Plan at a Glance
Two tracks moving in parallel over eight weeks
1
WEEKS 1 AND 2
Build and Audit
SEO
Launch the interior renovations and demountable walls pages
GOOGLE ADS
Audit the live design campaign and clean up search terms
2
WEEKS 3 AND 4
Revamp and Align
SEO
Rebuild used and ergonomic furniture pages, refresh portfolio
GOOGLE ADS
Build ad groups that match each new and revamped page
3
WEEKS 5 AND 6
Expand and Tidy
SEO
Clean up service area pages and tighten internal links
GOOGLE ADS
Expand keywords and add extensions and copy tests
4
WEEKS 7 AND 8
Optimize and Scale
SEO
Track rankings, refresh content, fix indexing gaps
GOOGLE ADS
Optimize bids, geo target service areas, scale winners
SEO Roadmap
Page by page work, week by week
WEEK 1
Two new pages
Build the interior renovations page and the new demountable walls page on the design system
WEEK 2
Revamp the buyer pages
Rework the used office furniture page and the ergonomic office furniture page for keywords and clarity
WEEK 3
Portfolio rebuild
Revamp the portfolio layout and add more completed projects with strong on page copy
WEEK 4
Service area cleanup
Tidy and align the service area pages so each one targets a clear local keyword set
WEEKS 5 TO 8
Ongoing optimization
Internal linking, content refreshes, indexing checks and keyword rank tracking across all pages
Google Ads Roadmap
Currently running design and office furniture design keywords
WEEKS 1 AND 2
Audit and clean
Review the live design campaign, mine the search terms report, add negatives and tighten match types
WEEKS 3 AND 4
Match pages to ad groups
Build ad groups for the new interior renovations and demountable walls pages and point ads to them
WEEKS 5 AND 6
Expand and test
Add used and ergonomic furniture keywords, layer in extensions and test fresh responsive ad copy
WEEKS 7 AND 8
Optimize and scale
Add service area geo targeting, optimize bids by conversion and scale the ad groups that perform
Both Channels Week by Week
Week | SEO Focus | Google Ads Focus |
Week 1 | Build interior renovations and demountable walls pages | Audit live campaign and review search terms |
Week 2 | Revamp used and ergonomic office furniture pages | Add negatives and tighten match types |
Week 3 | Rebuild portfolio and add new projects | Build ad groups for the two new pages |
Week 4 | Clean up and align service area pages | Match ads to revamped buyer pages |
Weeks 5 and 6 | Internal linking and content refresh | Expand keywords, add extensions, test copy |
Weeks 7 and 8 | Rank tracking and indexing checks | Geo target service areas and scale winners |
What We Track
The numbers that tell us the roadmap is working
SEO
Keyword rankings on every new and revamped page
SEO
Organic traffic and time on the target pages
ADS
Click through rate and cost per click by ad group
ADS
Conversions and cost per lead from the form
Next Step
Start Week 1 by publishing the interior renovations and demountable walls pages, then pull the current search terms report to kick off the ads audit