whatscookin.us
founders@whatscookin.us
Ideas => Events
Nearly half of all Americans report being "lonely" or "left out" - leading to serious health consequences.
Isolation
Anonymous marketplaces undermine genuine social connection. Social media drives division.
Fragmentation
Customers feel vulnerable and wary of companies' intentions.
Distrust
Sources:
McCrindle social research agency. COVID-19 - Emerging generations report. / WebMD. Loneliness Rivals Obesity & Smoking as Health Risk
Pew Research Center. 2014 Political Polarization in the American Public.
Salesforce Research, Trends in Customer Trust
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21st Century Societal Challenges
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1 in 2 Americans confess social loneliness!
Micro-event platform to bring communities together
Solution
Share
Connect
Wish
Earn
Cook
Fundraise
Offer
Explore
Invite
Learn
Join
Experience
From Idea to Successful Micro-Event - with What's Cookin'
Share Offer
Express Interest
Set a Time
Spread the Word
Others Join
Do It!
Participate !
Post about
Feedback
Plan Another
Plan to Join
How it works..
Organized in circles
You can create an offer
and share your wishes
Calendar your events...
What can you share?
Food and Meal-Sharing...
Casual Dining, Cooking Classes, Recipes..
Fundraising in Communities
Vocational Learning, New skills
P2P / Direct Selling. Group Selling for Cosmetics, FMCG, Insurance, ......
Community Gathering, Charity Fundraise, Debates, Networking...
...and much more
Value Proposition
Connection | express how you want to connect explore what kind of connection others are open to |
Trust | community governed benefit corporation rich reputation systems without ratings |
Time | the best use of your next 30 minutes: find things you can DO views optimized for intention and action, not advertising |
Success | we support new event creators with patterns that work message bus spreads the word effectively to users and platforms |
Competition
The competitive landscape ranges from slick foodie marketplaces to neighborhood gossip-sites to free-only sharing. What's Cookin' has a unique placement of practical and flexible cooperation.
Revenue from Voluntary Tips and Circle Sponsorhips
Business model
70%
- Tips from users
- Members will be prompted
to tip creators and the platform
- Average .50 tip per event
- 2 events per user/mo
CAC: estimated at $5 per user thru advertising (based on Facebook conversion numbers)
LTV: estimated at 2 transactions/mo for 24 months = $24 at 10K users and 300 sponsors.
30%
- Sponsorships
- Local business can sponsor a circle
$10/mo sponsorship
- 1-3 sponsors/circle
Circles: Revenue of $156K at 1M users and 30000 sponsored circles: Revenue of 15.6 M
Note: Model is similar to that used by GoFundMe and ActBlue
Developing
Users joining in Beta
Go to Market
Partnerships
Creatives & Cooks
Promos
Organizers
What's Cookin' is committed to making our members successful��
Local Expertise
Personal Support
Product Roadmap
For next 12/24 months,
Quarterly Milestone Visualusation...
Looking for social impact investors who share our values for:
- Community
- Cooperatives - Worker Ownership
- Genuine Connection
- Using Fairmint, investors may purchase equity continuously.
Ask
$500K Preseed funding
Funding purpose: Accelerate development, marketing and growth
Team
Our equity sharing approach has attracted an incredible team!
Michelle Zaremskas
Milagros Laino
Golda Velez
Sarthak Vijayvergiya
Khailill
Knight-Papaioannou
Distinguished Software
Engineer
Marketing Director
Acting CEO
Sr Software Engineer
& chief bottle-washer
CTO
Creative Force & Community
Builder
Payment team
Evelyn Urdena
Bonnie Acuna
Visual designer
Software Engineer
Sahra Hirsi
Ryan Turner
Front-End Lead
Hemmy
Designer
and many more!
Software Engineer
Mounir
Benabderrahmane
Thank You!
End of Presentation