Media Dossier
Green Diwali People’s Perception 2023 Bhubaneswar
11th November 2023 , Odisha
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As winter descends, Diwali festivities in India worsen the country's already severe air pollution crisis. The cold winds trap pollutants in the atmosphere, contributing to India's consistently poor global air quality rankings. Bhubeneswar a major eastern city, the capital of Odisha, recorded a PM2.5 level at a staggering 81.37 µg/m3—nearly 17 times higher than the World Health Organization's safety limit of 5 µg/m3. This alarming trend poses significant public health concerns,
Despite the administration's on-paper regulations and penalties for illegal fireworks activities, the lack of public awareness about green crackers during Diwali remains a significant issue. To address this, the government is making efforts, to make green crackers mandatory for all over India. Green crackers with the CSIR-NEERI logo and a QR code certifying their eco-friendliness. These are devoid of toxic barium compounds and create 30% less pollution.
The research team at SwitchON Foundation conducted a cross-sectional survey throughout the markets accommodating licensed vendors in Bhubaneshwar to gain insights into the public's perception of "Green Diwali". The study was focused on engaging potential buyers of green crackers. Subsequently, flash surveys were executed with the respondents at the Baji Bazars between the 7th and 8th of November, with a sample size of 111 random individuals consisting of 94 male and 17 female participants.
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