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Ghostbusting:

Growing your sales by getting more prospect & client responses!

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The Hunt�The Ask�The Persistence

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MEET THE TEAM!

Ariana Herbas

Biffy Skeels

Maria Jose

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MEET THE TEAM!

Kylie Kurinsky

Ryan Gentile

Allie Weiner

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�

IT TAKES AT LEAST 7 ATTEMPTS JUST TO CONNECT WITH THE CLIENT

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The Hunt

� Who is the decision maker?

Where is the decision maker?

How to reach the decision maker?

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After five�rounds of�email/voxMail��Try the�contact us�page��Great for�global

brands too!

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Who is the decision maker?

�LinkedIn: utilize to determine the right person and look for social credit (relevancy) to use in your email later

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Reach the right decision maker

What have they tried so far who engages with them?
Promotions, Seasonal opportunities? Events?
Are they into college consumers?
Are they hiring?

We’re hunting for ideas to offer our help�

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FACEBOOK Engagement

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Our strength:

we are college students� we are college consumers� we are college media consultants

Prospecting with a purpose�…. revolving around our audience

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ChatGPT

email format:

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The Ask

Subject line

avoid all caps, excessive punctuation, spammy words, misleading language, emojis, generic phrases, long subject lines, and trigger words>spam filters, like "URGENT" or "ACT NOW!" - Be concise, clear, & relevant to the email body

Body

Our relevance/Our results
Your idea
Specific & brief time request

Voicemail

signature*

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I. A. R. A. T.

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The Ask

Personalized subject lines

can increase open rates

by more than 25%.

Personalized emails

received 32 % more replies

it takes 5 -7 attempts on average to engage the prospect

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Subject Lines:

Help?

Your input?

Advice?

Question about [product].

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Subject Lines: ��

Did you know?

I was wondering…

Get what you needed?

Aware of this?

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Subject Lines:�

Heads up!

[Name of advertiser]

You are not alone.

Shortest email today.�

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Subject Lines:

Did I lose you?

I have a concern.

Yes?

Taylor Swift sent me. (mutual connection)�

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Subject Lines:

Have you fired me?

Hi John, quick question?

[name of competitor]

Quick video for you. *�

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Subject Lines:�

November 14th.

Our next steps.

Change your mind?

Any Update?�

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Your subject line should pique the reader's curiosity &�prevent them from deleting the email.��Your goal is to encourage the prospect to click and read further.

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Email Body

Social Proof -

Talking about happy advertisers

� Relevancy – � LinkedIn & Facebook

� Respect for Time – � Asking for a shorter meeting

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The Ask

What’s in it� for your�prospect?

We’re here

to help!

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The Ask

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–Respect for Time

“Asking for a brief amount of time, or shorter meetings”

The Ask

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Voicemail

The Ask >>>>> The Persistence

“Hi Amanda. We are helping Surf’s Up Acai

bring in new customers from USC.

I have an idea to help you promote your new

Forest Drive store and the Monday morning wake up special.

Does Thursday afternoon offer you 12 minutes

for a brief chat about that idea?

You don’t need to call me back. But, if you could reply

to my email that would be great. �

Oh, by the way, this is John Burbage from Garnet Media Group at USC. “

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Action Plan

On your card, phone or notebook�write down TWO clients that you have had trouble reaching.

For each client write an intriguing subject line that may help your email stand out from the inbox chaos.

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Email + Voicemail - - - ->

Repeat* cycle every three-ish business days! ��5 total attempts….. before you pause

�Use Voicemail > to drive email reply

The Persistence

*use a different body copy and subject line!

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The Persistence

Email follow up plan

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Research suggests that sending a single follow-up� email can increase reply rates by 65%.

Optinmonster says the best time to send an email is�between 9 AM and 11 AM, with additional peaks in early afternoon.

On Monday-Friday, email opens are highest at 11 AM-Noon�with another boost at 6 PM and Saturday at 7am !?

The Persistence

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Reach out when they're receptive: �engage with prospects

during their down time

The Persistence

BEST Day of the week to send email is TUESDAY.

�Send a follow-up email: TUES, WED, THUR 9:30–11:30

The best time to send an email depends on several factors, including the time of day, the day of the week, and your target audience

Research suggests that sending a single follow-up email can increase reply rates by 65%.��BEST Day of the week to send email is TUESDAY. � great time to send Send a follow-up email: TUES, WED, THUR 9:30–11:30�The best time to send an email depends on several factors, including the recipient's schedule, industry, and the type of email you're sending: Time of day

Some say the best times to send an email are 10 AM, 3–4 PM, or 8–9 AM. Others say the best times are 4–6 AM, 11 AM, or 1–2 PM.

Day of the week

Some say that the best days to send an email are Friday and Sunday, while Monday is the worst. Others say that Thursday is the best day of the workweek.

Type of email

For B2B emails, sending during work hours, especially mid-morning, can be best. For B2C emails, you can try sending on weekends or in the evening when consumers are home.

Recipient's schedule

If you're sending a cold email to a professional, it's best to avoid sending it during their workday when they're likely busy. Instead, try sending it in the early morning or late afternoon when they're more likely to be available. Other factors to consider include time zones, holiday

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80% of sales require�5 follow-up calls after the meeting

44% of sales reps�give up after 1 follow-up!

The Persistence

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“How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”

�(Purdue University students found that it takes an average of 252 licks!)��

How many asks does it take for someone to take action,

like purchasing a Tootsie Pop or replying to your email?

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Slide 5. https://blog.thebrevetgroup.com/21-mind-blowing-sales-stats#�Slide 6. https://jdbengineering.com/marketing-business-development-many-touches-sale

Slide 9. https://backlinko.com/email-outreach-study

Slide 15. https://backlinko.com/email-outreach-study

Slide 22. https://www.close.com/blog/follow-up#

Slide 32. https://backlinko.com/email-outreach-study

Slide 33. mailshake.com/blog/best-time-to-send-email �Slide 34. https://salesrabbit.com/insights/10-mind-blowing-sales-stats-to-know-for-2023

Sources

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ACTION PLAN > you see an ad in another media�….call/email 3 competitors

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Social Proof �+ Relevancy�+ Short time request�= MORE MEETINGS!

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Thank You! Questions?

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