Deacon John Rogers
Vice President of Catholic Services
Deacon John Rogers
Director of Customer Success
Mitch Fisher
Mitch Fisher
The media landscape has changed
The role of the diocese has changed
Good communication is as important as ever
Social media – distributed through the parishes - is key to increasing readership and audience
It is a rare strategy that dioceses love, pastors love, parish staff love and parishioners love
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distributed through the parishes
Last year…digital readership
The media landscape has changed
The role of the diocese has changed
Good communication is as important as ever
Social media – distributed through the parishes - is key to increasing readership and audience
It is a rare strategy that dioceses love, pastors love, parish staff love and parishioners love
1
2
3
4
5
distributed through the parishes
Last year…digital readership
I can’t bilocate, folks!
Dioceses
Parishes
What should I post?
How can we reach people?
Dioceses
Parishes
All the content,�but limited distribution
All the distribution,�but limited content
Dioceses
Parishes
The Catholic Church:
Here comes everybody!
-James Joyce
Diocese
Parishes
Communications
Stewardship & Development
Evangelization
Vocations
Catholic Schools
Hispanic Ministries
Respect Life
Serve up content �for parishes
parishes
Who then publish to their social media pages
their
More than 1 in 5 U.S. parishes rely on our social media management platform
each week
1 in 5 U.S. parishes
Posts published through our system reach more than 40 million people each year
40 million
What Catholics REALLY want —
Social media lessons from 30+ dioceses
They want local content to feed their spirit
The “basics” can be had anywhere…
…but local content is precious
Modern, high-contrast images doing well right now
…local content lifts the soul
Interacting with carousels = more engagement
…local content is popular
Captions aren’t optional – 80% of videos are viewed with sound off
…local content is immediately recognizable
Our next parish to highlight is Immaculate Conception in Fountain City which dates back to 1857. It was the first church of any denomination built in Buffalo County. The current church was built in 1899 of local red brick and it cost $6,900.
…local content is unique
Longer form videos DO work – if they’re edited well
…local content is unique
… local content is the best use of YOUR time
They want to connect their faith and the secular world
Secular World
Catholic Connection
Don't take down those decorations just yet! The Christmas season has just begun! Traditionally, the 12 Days of Christmas lasts from Christmas day until the feast of the Epiphany (it's not just a catchy song). And the Christmas season extends to the Feast of the Baptism of the Lord...January 12!
Explainer carousels are king
Mix of images and text helps viewer “dive deep”
“There is one great question: how can man really be the image of God? He must enter into silence . . . [w]e encounter God only in the eternal silence in which he abides.”
--- Cardinal Robert Sarah
Engagement with secular holidays works
<organizationInformalName>, have you had pre-planning on your radar, but don't know where to begin? Come and join us for a tour of Mt. Olivet Catholic Cemetery and some hot chocolate! Learn about one of Denver's oldest cemeteries, enjoy the beauty and ask your questions! Tours will be held January 25 and 31 at 1 p.m. Sign up today!
https://cfcscolorado.org/outreach/
The unexpected can be really engaging
It's the day of the Big Game!
As our Catholic faith shows us, good things come in threes.
Go Chiefs!
Championship + Trinity
The TOP post of the last year
Heavenly Father, during this planting season, we ask for your protection of all farmers, especially those in our diocese. We ask You, the source of all life, to shower down rain upon the seeds and bring forth the light and warmth of the sun. We pray for an abundant harvest as we await the day of our own Heavenly banquet. We make this prayer in the name of Jesus Christ our Lord and ask for the intercession of St. Isidore, the patron saint of farmers. Amen.
They want short-form content that points to long-form content
Points to long-form article
Estos hombres son nuestros sacerdotes. Ellos sirven humildemente al pueblo de Dios, ofreciendo los sacramentos y mostrando una presencia amorosa constante a cada uno de nosotros. Le pedimos a algunos feligreses de Denver, que compartieran con nosotros cómo los sacerdotes han impactado positivamente su vida, o como los han visto servir fielmente. Esto fue lo que nos dijeron:
https://elpueblocatolico.org/los-sacerdotes-que-conozco/
Points to podcast
Let's say it's been a while since you've been to church, or maybe you've never been but you feel a tug to go and have no idea where to start. Well, let's start with the basics - let's start with prayer.
What do we pray?
How do we pray?
When do we pray?
Why should we pray?
Sister Geralyn Schmidt of the Sisters of Christian Charity, who also developed our Diocesan Formation for the Ministry of Spiritual Direction, joins us on Candid Catholic Convos to help simplify the act of praying.
Listen to the full episode here: https://open.spotify.com/episode/7Ki1I36RdtmmvZyhsMeKbE?si=BtfUy7ZoRG6HCqLM5ubYjw
Video to encourage newsletter signups
The Northwest Indiana Catholic newspaper only has one edition remaining! Make sure you sign up today to get the latest news to your email inbox so you don't miss anything
Sign up at dcgary.flocknote.com
Points to Flocknote signup
They want content that
educates and entertains
Educational
Entertaining
Make a formal announcement informal
Who DOESN’T love a priest and his dog?
🐾 Happy National Pet Week! 🐾
Even our priests enjoy time with their furry companions!
Fr. Weighner and his dog Syd remind us of the simple joys God gives us through His creation.
What pets are blessing your life right now?
Share a picture in the comments!
Catholic Trivia
TRIVIA TIME! Who was the first, according to Sacred Scripture?
Editor’s Note
Schedule the image with the answer highlighted for tomorrow
What do pastors and staff want?
They want an easier way �to share content from the diocese
How often do you share diocesan content from your diocesan portal /newsletter /resource page?
Never�19%
Occasionally�54%
Monthly �11%
Weekly �16%
They want an easy way to
manage multiple accounts
Facebook only – 60%
Facebook + Instagram – 37%
Facebook + Instagram + X – 3%
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40% of parishes have �2 or more Facebook pages
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40% of parishes have �2 or more Facebook pages
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They want experts to assist them with improving
Does your parish need help with any of the following? Check all that apply.
They wear many hats, and they need tools that speak to that
What is your parish’s biggest obstacle to a thriving social media presence?
Delivering what parishes want
Provide content
Easier way to share
Manage multiple accounts
Expert assistance
Have one easy tool
Help publish content
Help us manage lots of accounts
Now let’s see analytics
Let’s personalize for each parish
Can we have distribution groups?
What about sharing OTHER resources?
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Questions & Answers