My Flowers - web copy
EmC Marketing
The brief
1) To research our website and check all sections, edit or offer more “English phrases”;
2) To research links:
https://www.myflowers.co.uk/articles/payment-delivery
https://www.myflowers.co.uk/articles/about-us
We would like that you write new information for these pages based on factual information
about the company (maybe something we need to delete, something to stay, we just trust
you
3) To create something “creative phrases” for confirmation letter, for example, and
things like that
Key messages to communicate
Home page
3 boxes at the top:
“Choose your recipient” title on home page change to “The perfect bouquet”
“Mom” should be “Mum” (Mom is American)
“Special offers” change to “Extra special offers”
Home page - section “Flower Shop My Flowers” (bottom)
Change title to “What we offer”
We've all been there before - rushing around last minute to find a suitable bouquet of flowers for a loved one's birthday or an anniversary, and having to settle for whatever we can find or afford. Sound familiar? Well not anymore. At My Flowers, you can be as last minute as you like. We're the only UK flower delivery service providing same-day 2 hour delivery across London, meaning you have complete flexibility when it comes to ordering. We offer a wide variety of flowers and bouquets at affordable prices, suitable for every special occasion, or just because. On top of that, we're so confident in the freshness of our flowers that if they don't stay fresh for 5 days, we'll send you a new bouquet for free. You can choose whether you wish to personalise your flowers with a message card, or send them anonymously.
Home page - section “Why flowers bouquets by My Flowers are the best choice” (bottom)
Change title to “Why choose us”
There are many reasons our customers choose to shop with us time and time again. Not only do our florists work with you to create beautiful, bespoke bouquets for any occasion, we also guarantee freshness for five days, or we’ll send you some more for free. You can reach out to our team of florists via phone, WhatsApp or email to discuss your specific requirements (if you have any), and our customer service team are always on-hand to offer support. We also understand that sometimes when you order flowers online, they don’t always live up to expectations - that’s why we send our customers a photo of their bouquet before delivery. With fast delivery, low prices, and our freshness guarantee, there’s no occasion where you’ll need to shop elsewhere.
Home page - section “Bouquets for what occasions can you order in our online shop” (bottom)
Change title to “Something for everything”
Whether you’re sending a bouquet of red roses to your other half, or a bunch of beautiful pink tulips to congratulate a friend on a new job, we’ve got the flowers for it. We have over 15 different types of flowers and more importantly, a team of expert florists to carefully place them. No matter what the occasion, or the person receiving them, each bouquet we craft is unique. If you have a specific idea, you can also choose how to personalise your flowers, and whether you wish to leave a note or not for an added element of surprise.
Home page - section “Where to order beautiful fresh flowers in the UK” (bottom)
Change title to “Quickest delivery in the UK”
For those last-minute flower needs, we’ve got you covered. We offer rapid delivery across London on our bouquets, sometimes delivering in just 2 hours from your time of order - something which sets us apart. Not only that, we work around the clock to ensure all of our flowers arrive at our customers (or their loved one’s) door as quickly and efficiently as possible. You can also schedule when you’d like your order to arrive so if you have a special day in mind, don’t worry - we’ll come at the perfect time.
Payment & delivery page (section 1)
Title: Free 2 hour delivery, 7 days a week
If you need the quickest possible flower delivery in the UK, look no further. Our wide range of stunning bouquets can be arranged and at your recipients’ door within 2-3 hours. Whether it’s a birthday, get-well-soon, congratulations or a thank you, you never need to miss an opportunity to put a smile on someone’s face. We cater for every occasion, making sure each bouquet is unique, beautiful, and delivered as quickly as possible.
Express Delivery: Our express flower delivery is available every day of the year except for holidays such as New Year, Valentine's Day, Mother's Day and pre-holidays
Help: If you have any questions or need support, please contact our customer service team by phone +44 20 4577 0088 or email support@myflowers.co.uk
Delivery time: Express delivery service is 2 hours within Zone 5 and 3 hours within Zones 6-9
Payment & delivery page (section 2)
Put payment section at bottom of page, move the 3 steps above payment
Title: Flower delivery across London
If your recipient lives in zone 1-5, they can open their door to one of our stunning bouquets within 2 hours from when you place an order. That’s right, just 2 hours. We pride ourselves on being the go-to flower delivery service that caters for those last minute surprises (which are often the best). With our customer service team on-hand to help you, and our expert florists working around the clock, look no further. Follow these 3 steps at check-out and place your bouquet order today.
Step 1: Choose a day that suits you
If you don’t need your flowers as quickly as 2 hours, choose the day that suits you instead! We’ll get to work on your bouquet and make sure it arrives in good time for the occasion.
Step 2: Enter the address
If you’re wanting to surprise a loved one at their door, enter their address and we’ll delivery directly to them. If you’d rather be the one to surprise them, we can deliver the flowers to you instead.
Step 3: Select the delivery time
If you know your recipient’s schedule, you might wish to select a time when you know they’ll be at home to receive their bouquet. We’re flexible.
About us (part 1)
I would advise to include some lifestyle photography on this page if possible
Title: A fresh approach to delivering fresh flowers
We’re experts in flower arranging and delivery, and have recently brought our fresh approach to the UK. Offering the fastest delivery times across London, we have more than 15 varieties of stunning flowers to choose from. We offer our customers a freshness guarantee when they order with us, meaning they receive nothing but the highest-quality bouquets, at great prices.
Advantages (change this to ‘Why our customers choose us’)
1: Freshness guarantee - We want all of our customers to have flowers that last, and look beautiful. That’s why we only deliver the highest-quality bouquets. We’re so confident, that if your flowers do wilt within 5 days, we’ll send you more for free.
2: 2 Hour delivery - That’s right. We can get your order to your recipient's door within 2 hours if they live in zone 1-5. We work around the clock to make sure your surprise arrives at a time that suits you, and your recipient.
3: Know what to expect - We’ll send you a photo of the bouquet you’ve ordered once it’s been crafted, so you can see exactly what your recipient will receive, before it’s delivered. We only do nice surprises over here.
About us (part 1)
What matters to us
Our customers and their loved ones are at the heart of what we do. It’s important to us to always provide them with excellent customer service, and great value for money. That includes fresh flowers, exactly as they ordered, and delivered on time.
1: Everyday freshness (Change to ‘Freshness guarantee’)
We strictly monitor the freshness of our flowers, delivering exceptionally high-quality bouquets 7 days a week.
2. Privacy (change to ‘Extra-special touch’)
Choose between anonymous gifting for that extra element of surprise, or attach a personalised note to your bouquet, letting your loved one know who made their day special.
3. Professional customer service (change to ‘excellent customer service’
Our team are always on-hand to support you with your order and delivery. In the rare case your recipient doesn’t like the bouquet you’ve chosen, let us know within 24 hours and we’ll replace it.
4. Delivery on time (Change to ‘delivered on time’)
We pride ourselves on making sure you receive your fresh bouquet when promised. We carefully monitor the logistics of each order to ensure it’s delivered on time.
Catchy phrases for confirmation email
“We’re arranging your order!” (this is a nice play on words for ‘flower arranging’)
“Our florists have your order”
“We’re crafting your order”
“Your order is coming”
“Our florists are on it”
“Our florists are working on your order”