Marketplace Next Gen

Timeline & Deliverables

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Objective:

- Identify business strategy for and definition of Marketplace Next-Gen (with example experiences) to carry the next 3-5 years

Ecosystem Strategy Leads

Bertrand (Product Owner)

Caitlin

Clouserw

Durst

Liz

Phil

Niran

Rina

Rory

Sakina (Lead Strategist)

Scott

Almstrom

Bialer

Strategy Decisions:

1. Strategy Leads Valuation Assessment
• Strategy Leads (Assess ideas against valuation criteria)
• All Stakeholders (Provide input on valuation in survey)
2. Strategy (Sakina) Makes Final Recommendation
• consider input from all strategy leads
• make final recommendation on 2-3 “big ideas / themes”
3. Bertrand (Approves for presentation to execs)

DECISION MAKERS

Product Delivery Decisions:

• Product Delivery team (Eng, QA, PrD, UX) recommends scope / approach
• Product (Bialer) Makes Final Recommendation
• consider input from all product delivery leads + product strategist
• make final recommendation on feature list for 2-3 “big ideas / themes”
• Bertrand (Approves for presentation to execs)

Content Curation / Community Engagement Decisions:

• Strategy team recommends scope / approach
• Editorial / Content (Scott) Makes Final Recommendation
• consider input from strategy, product, community and engagement leads
• make final recommendations on content plan and community engagement plan
• Bertrand (Approves for presentation to execs)

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• Product Strategy (Saina) & Product Design Strategy (Sakina/Liz)
• Customer Experience Framework (Liz)
• Discovery Competitor Review (Crowdsource / Rina)
• Discovery Desk Research (Margaret / Rina)
• Current Market Understanding, Content Discovery Competitors
• Editorial / Content (Scott)
• Product Features (Bialer)
• SWOT (Bialer)
• UX / UI (Liz / Phil)
• Readout of Research
• submitted experiences (ideas)
• Recommendation on experiences (team / Sakina)

COMPLETED

Product Delivery

Content & Community

Product Strategy

WHERE WE ARE

TODAY

RESEARCH (Content Discovery)

Wk 3

24-Jul

CONTENT CURATION

Provide succinct definition of “Best of Web” (17^th)

Draft Content Launch and Management Plan (7^th)

IDEATION

VALIDATION (Phase 2)

Research findings and recommendations readout complete (10^th)

Assessment criteria for 2-3 Experiences / Ideas established (10^th)

Ideas Submissions gathered & reviewed (17^th)

Assessment and Recommendation (24^th FxOS Design Workshops )

User Flow based on 2-3 ideas (31^st)

Feature List (ie: Detailed) (28th)

Visualizations for Pitch (28th)

COMMUNITY ENGAGEMENT

Prep for Engagement Workstream Kickoff (14^th)

(Amy, Lisa, George Roter, Mary Colvig, UX, Product)

Wk 4

31-Jul

Wk 5

7-Aug

Wk 6

14-Aug

Wk 7

21-Aug

Wk 8

28-Aug

Wk 9

Sep

Wk 10

Sep

Wk 7

Sep

Week 4: FxOS 3.0 Workshops postponed work due in this week

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Stream 1

• (DVD) Prepare updated presentation for external stakeholders on new Marketplace direction

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Stream 2

• (Bialer / Liz / Phil) Review steps / process for the next parallel work streams in August
1. Workstream 1: Visualizations of 2-3 big ideas
2. Workstream 2: (Potential) Feature List
• (Liz/Phil) Identify User Flows for 2-3 big ideas
• Improvs for Pinning & Storytelling

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Stream 3

• (Scott) Kickoff Content Curation & Community Engagement Workstream
• (Scott) Survey internal Marketplace team to identify topical interests & expertise (What will WE curate?)
• (Scott) Continue to document "Best of Web" content criteria in coordination with stakeholders (Lisa, Product, Sakina...)
• (Scott) Work with engagement and strategy leads to Identify potential avenues for recruiting new community members (not app devs, who are our current community, but web content curators)
• (Scott) Review list of recruitment options with the Strategy team, Make recommendation on approach and options

Week 5:

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Stream 1

• (DVD) Final updated presentation for external stakeholders on new Marketplace direction
• (Sakina) Begin feedback rounds with stakeholders

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Stream 2

• (UX) Present Phase 2 Teamwork & Recommendation
• Content Discovery
• "Test Drive the Future"

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Stream 3

• (Scott) Begin short-term recruitment efforts

Appendix

Week 3: July 20-24

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Stream 1

√ (Sakina) Review all ideas submitted with Strategy Leads, get input and make final recommendations on experiences to lead with in Next-Gen Communication

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Stream 2 :

• (Bialer / Liz / Phil) Review steps / process for the next parallel work streams in August
• Workstream 1: Visualizations of 2-3 big ideas
• Workstream 2: (Potential) Feature List
• (Liz/Phil) Begin Identify User Flows for 2-3 big ideas
• Improvs for Pinning & Storytelling

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Stream 3:

• (Scott) Kickoff Content Curation & Community Engagement Workstream
• (Scott) Continue to document "Best of Web" content criteria in coordination with stakeholders (Lisa, Product, Sakina...)
• Purpose: To be included in communication with Community Content Submitters
• (Scott) Kickoff Workstream to identify potential content niches / topics for potential GTM launches (how will we identify these topics?)

√ Option: Survey internal Marketplace team to identify topical interests & expertise (What will WE curate?)

• Review: Mozilla / Firefox Mobile Brand Study to identify our unique strengths (look for overlap)
• Option: Survey community to see what topics they’d be interested in

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• Wil (PTO)
• (PWalm, Hunt) Delivering Phase 1 MOW designs : Content filters & final homepage

Week 1: July 6-10

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Stream 1:

√ (Rina) Share out the Research Insights with Recommendations to Strategy Leads

√ (Sakina) Review the current submitted experiences (ideas) with the Strategy team, get feedback

√ (Sakina) Work with Strategy Leads to deliver assessment / evaluation criteria for how new ideas will be ranked

• ie: Feasibility vs. Value Impact (consumer, dev, mozilla, etc)
• ie: Mozilla Unique
• ie: Target KPIs / Needles to move

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Stream 2: n/a this week

√ Bialer, Wil (PTO)

√ DVD in Asia (SmartTV)

√ (PWalm, Hunt) Delivering Desktop Design

Week 2: July 13-17

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Stream 1: Strategy

√ (Rina) Present out the Research Insights w/ Recommendations in a Marketplace Brown Bag (all Marketplace Stakeholders)

• Purpose: keep stakeholders on the same page with progress and thinking on Next-Gen

√ (Sakina) Work with Strategy Leads to deliver assessment / evaluation criteria for how new ideas will be ranked

• ie: Feasibility vs. Value Impact (consumer, dev, mozilla, etc)
• ie: Mozilla Unique
• ie: Target KPIs / Needles to move

√ (Sakina) Re-send request (final time) for submitted experiences (ideas)

• Purpose: Identify interested submitters / encourage, provide template and coaching
• Schedule Ideas Sharing Session

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Stream 2: Product Delivery (n/a this week)

√ Bialer, Wil (PTO)

√ DVD in Asia (SmartTV)

√ (PWalm, Hunt) Delivering Phase 1 MOW designs : Consumer Experience

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Stream 3:

• (Scott) Kickoff Content Curation & Community Engagement Workstream
• (Scott) Survey internal Marketplace team to identify topical interests & expertise (What will WE curate?)

√ (Scott) Begin to document succinct definition of "Best of Web" content criteria in coordination with stakeholders (Lisa, Product, Sakina...)

√ Purpose: To be included in communication with Community Content Submitters

WHERE WE ARE IN THE PROCESS

DISCOVERYWORKSHOP

WHISTLER WORKSHOP

RESEARCH

IDEATION

REFINEMENT

VALIDATION

TODAY

MARKET RESEARCH

COMPETITOR POSITIONING

Time Check

1 More Minute