Contents
Who are we?
Our Goals
Manifesto
02 Your Task
04 Data Personified
03 Design Direction
Flip the Switch
Your Role
Campaign Timeline
About the Brand
Brand Values
Data Tells your Story
The Campaign
05 Key Messages
Narrative Crafting
Key Messages
06 Storytelling Assets
Asset Directory
Create Online Content
Tone of Voice
Logo
Brand Colors
Brand Type
Key Moments
FAQs
Key Moments Content
Social Assets
Template
Resources
About
01
Contents
About
Changing the narrative about the Latino Community
ELEVATE LATINO brings to life positive data about the Latino community. We are a digital hub that creates content, campaigns and toolkits that inspire the Latino community to share.
This kit contains:
If you have any questions, please feel free to get in touch with the team by emailing us.
ELEVATE LATINO is supported by
LDC & Purpose
Contents
About
Contents
About
The Campaign
Our first campaign speaks to a Young Latino audience.
We’re asking influencers such as yourself to create empowering content that reflect the value and contributions of Latinos to the United States, providing an accurate and proportional representation.
Contents
About
Our Goals
Improved confidence amongst and in the Latino community
Latinos have more parity in opportunity and representation
Latinos are recognized and valued in U.S. society and economy
Contents
About
Manifesto: Elevate Latinos
We, Latinos, are a force to be reckoned with.
The power of Latinos in the United States has been growing exponentially in the past decades: We have the economic prominence equivalent of a world superpower, and we establish half of the businesses in the country. We vastly outnumber other demographics when it comes to net addition to the workforce and we are the largest ethnic minority, period. Our influence has gone unrecognized for far too long – it’s time to get loud about our impact and reach. From CEOs to students, artists to farmers, we are the heartbeat of the nation. Our rich heritage and unified determination empower us to shape a better future for the United States.
Knowledge and data is the power that will unite and inspire us to assert ourselves and drive change that will translate into credibility. We are the future: one in four Gen Zers are Latino and so are over 20% of college students. We are by far the youngest ethnic group in the United States. Our influence will only increase in future generations.
Our influence is undeniable and we’re just getting started. Together, we will continue to shape our narrative and forge a path where the contributions of the Latino community are not merely recognized but celebrated and embraced to benefit not just us, but all of society.
Your Task
02
Contents
Your Task
Contents
Your Task
Let’s Flip the
Switch in 2024!
This spring our campaign will seize the moment and to cast a brilliant light on our vital role in the American society. We’re going to make sure every young person knows what a powerful force Latinos are by bringing hard hitting data to life in fun and engaging ways.
#FlipTheSwitch
Contents
Your Task
Your Role:
How you can help
As a messenger, your role is to produce original content that inspires your audience to get involved in the Flip the Switch campaign, inspired by the facts and data we provide.
We will utilize popular TikTok trends, such as:
The “Flip the Switch Challenge”, to show how the reality of Latinos in America is contrary to negative stereotypes about the community.
The “Of course, I am” movement, to redefine the narrative around Latino identity and culture.
Use our Key Messages to create content
Messages highlighting Latino contributions to the US GDP underscore their role as economic titans shaping the nation's success story.
Use our storytelling assets to create awareness
Read through this toolkit
Messages envisioning a brighter future through shared values and the promise of change, utilizing online content to amplify their impact.
Messages that harness the power of data to uplift our Latino community, demonstrating the relevance of GDP statistics and empowering our audience to take action for positive change.
Contents
Your Task
Campaign Timeline
Week 1:
2/26
Transform passive interest into active participation
CTAs:
Share your story, Download the toolkit, Share the Data
Join the Community (Follow Us)
Spark widespread curiosity and understanding of the data
CTAs:
Like / Share / Comment / Tag
Join the Community (Follow Us)
Awareness Phase
Leverage data to boost Latino pride and unity, and highlight societal contributions, effectively challenging stereotypes.
March
March - April
Week 6:
4/1
Week 5:
3/25
Week 4:
3/18
Week 3:
3/11
Week 2:
3/4
Soft Launch:
2/19
LAUNCH - February
Engagement Phase
Design Direction
03
Contents
Design Direction
About the Brand
Inspired by our Gen Z audience, this brand encourages campaign participation primarily on TikTok, featuring dynamic imagery 'in motion' like GIFs, reels, and active images. Bold typography and vibrant colors convey a bright yet serious approach, resonating with Gen Z's preferences. Paired with powerful imagery, it highlights the importance of Latino representation in the economy.
Contents
About the Brand
Design Direction
Primary
Truth
Agents of change
Young Latinos are looking for accurate representations of themselves and their communities.
Pride
Determination
Young Latinos are leaning into cultural pride. They know who they are - and they want to celebrate it.
They might have been left out of the mainstream, but young Latinos are movers and shakers, using their agency to make an impact.
Determination undergirds the hard work, entrepreneurialism, and achievement that are strong cultural Latino values.
Unity
Latinos are a diverse group. Young Latinos know this and expect comprehensive representation to build unity.
Elevate
Latino’s values:
Engaging our audiences through a values-driven brand identity.
Secondary
Contents
Brand Values
Design Direction
Data-driven but adaptable for storytelling
Forward-looking but grounded in the historical and present achievements
Informative and engaging
Representative of diversity while amplifying a shared identity
Contents
Tone of Voice
Design Direction
Tone of Voice:
Using emotional inflection to cultivate resonance with audiences.
Contents
Using the Brand
Design Direction
Logo
Download
Main Logo
Version 2
Full Logo
PNG / EPS
Color Palette
Color Combinations
Accessibility is crucial in good storytelling. We recommend following these color pairings when using text.
Please refer to the following hexadecimal color codes when using the brand color palette.
Contents
Using the Brand
Design Direction
Using the Brand: Colors
Empowerment
Community
Truth
Clarity
Depth
#FC440F
#A1FC79
#181826
#F7EBA4
#F5F4F5
A
A
A
A
A
A
A
A
A
A
A
A
A
Clash Display is a sans serif typeface which demands attention and is our primary font for titles. For body copy our secondary typeface Inter allows us to clearly communicate information and stats, with the feeling of coming from a relatable and trusted source.
Contents
Using the Brand
Design Direction
Using the Brand: Type
Primary
Secondary
Aa
Contents
Using the Brand
Design Direction
Using the Brand: Type Logistics
The sample text demonstrates how the brand fonts may be used.
For accessibility purposes we recommend avoiding using all caps in lengthy (more than 8-10 words) sentences.
Click on each font
to download.
Why we made
this toolkit
The power of Latinos in the United States has been growing exponentially in the past decades. We have the economic prominence equivalent of a world superpower.
Our influence is undeniable and we’re just getting started. Together, we will continue to shape our narrative and forge a path where the contributions of the Latino community are not merely recognized but celebrated and embraced to benefit not just us, but all of society.
Sample Headline
#ElevateLatinos
Sample Sub-Headline
Contents
Data Personified
Data Personified
04
Contents
Data Personified
Data Tells Your Story
When you are creating content for the Elevate Latinos campaign, consider these ideas as an inspirational starting point for your ideation.
Tell Personal Stories
Ask an Expert
The LDC data tells the story of our community. It’s relatable - and likely to make audiences think about their own lives and experiences. Kick off the campaign by sharing your own story and experience, inviting your audience to do the same.
Dig into History
Draw connection
The issues that the LDC data uplifts aren’t new to our community. You can dig into the origins of these issues and explain them with relatable, colloquial language and stories.
You can phone a friend and interview someone relevant to the story the data is telling. Is your aunt a successful entrepreneur? DId your little brother film a pilot? Feel free to bring in others to bring stories to life and show how these issues impact the lives of real people.
Expand on the social aspects of the data. How does it show up in your life, your community, and society at large? Help the audience see how the data is relevant and important to them and their lives, too.
Contents
Data Personified
Audience Inspiration
In our co-creation session with young Latinos, they elevated stories such as:
“I didn’t know this before, but 84% percent of Latinos in the United States only speak English, or speak it well. I’m one of them, and even though I don’t speak Spanish well, I have a lot of pride for my Puerto Rican heritage. I’ve been told before that I’m not a real Latina or Hispanic because I don’t speak it, but I am very proud to be born to Puerto Rican parents who moved here when they were kids. I take part in the cultures and traditions they share with me. I am Latina!”
Selina G.
Influencer
“You know very well 99% of my screentime is used on TikTok. TikTok is used by 30% of Latinos in the USA - so why can't we be the top influencers on the app? We are the future. These companies need to be giving us a million dollar commercial deal!”
Juan S.
Workshop Participant
“The U.S. Latino economy would rank as the world’s 5th largest country - and I am a proud contributor to it. - coming from a family that runs a small business that is latino owned, I feel that I am making a positive impact on my local community working with latinos and helping them get into different career fields with workforce development and training - Latino Americans work in all different types of industries throughout the United States and should be represented accordingly and not with stereotypes!”
Maria A.
Workshop Participant
Contents
Data Personified
Audience Inspiration
In our co-creation session with young Latinos, they elevated stories such as:
“Did you know Latinos are predicted to be 70% of new homeowners in the next 17 years? Growing up I always envisioned one day buying my parents their dream home so that they can have something to call their own. Especially since they left their country to come build a better life for their children. Ownership is important to me because it builds generational wealth.“
Alex J.
Influencer
“One of my biggest goals is to become a homeowner - and it is mindblowing to realize that 70% of homeowners within the next 17 years are said to be Latino! I am excited to contribute to this statistic in the near future. Latino homeowners - how did that process go for you? Where did you start?”
Becky U.
Workshop Participant
“Growing up, the actors on the big screen played a huge role in who I wanted to be. Unfortunately, looking back I never felt truly represented. Latinos drive 20% of box office sales, but are only 5% of leads! If we want our children to grow up seeing how big they could be, we need to make a change.”
Loski Q.
Workshop Participant
Contents
Data Personified
Additional Inspiration
These additional examples from the
Purpose team can help inspire your storytelling.
Latinos will make up 70% of all new homeowners in the next 17 years – and I’m going to be one of them. Growing up, I knew my home was a safe space for my community – where we could celebrate our holidays, and come together as neighbors and extended family. I can’t wait to host my parents and our family & friends in my home one day. Where did you find Latino community as a kid? Share your story, too.
Everyone in my family is funny- we’re always telling stories and cracking jokes. My uncle was born to be on stage - he is overflowing with stories. But Latinos only make 5% of leads at the movie theatre! Our stories aren’t being told - even though we drive 20% of box office sales. If we want to be represented on the big screen in the future, we have to do it ourselves. Share a family legend in the comments below!
Did you know 84% of Latinos in the United States only speak English? I stay connected to my culture through my family, our holidays, and of course: our food. But my brother and I decided we were done being left out of the jokes - we are learning Spanish together. Coming from two cultures is our superpower - and being bilingual will be, too. Sign up for updates to hear stories from other Latinos who are connecting with their roots.
Key Messages
05
Contents
Key Messages
Approach
Crafting stories for the movement
What stories �should be told?
What do we want?
How do we get it?
What are our �key messages?
→
→
→
Contents
Key Messages
Narrative Crafting
01 �Storytelling Priorities
We explored the landscape of storytelling threads and themes surrounding the Latin community's socioeconomic status in the US, intending to amplify multiple narratives within this overarching theme. Through collaborative efforts with our partners, we pinpointed the key themes that demand the movement's focus.
Authenticity
Catalyst for Action
Lights, Camera, Lack Of Action: Report Exposes Hollywood's Dwindling Latino Representation
Balancing Contributions and Individuality
2023 LDC US Latino GDP Report shows tremendous impact of Hispanics to US economy
Authenticity
“Latino writers telling authentic stories increases appeal to US Latino audience seeking positive representation.”
As young consumers demand authentic content that breaks stereotypes and reflects their reality, Hollywood must include Latinos to prevent losing viewership to platforms like TikTok, Instagram, YouTube, and Snapchat.
Catalyst for Action
“Hollywood must embrace Latino consumers and promote inclusivity for a vibrant entertainment future.”
The Latino community seeks a campaign that inspires action, ignites motivation, and resonates with their intelligence. They desire a message that speaks to them as equals, not as subordinates.
Balancing Contributions and Individuality
“Latinos, the fastest-growing contributors to the US economy, swiftly enter the labor market, driving $3.2 trillion of the nation's GDP.”
Young Latinos acknowledge their substantial contributions to the economy and culture. However, they seek recognition beyond hard work, aspiring to be viewed as multifaceted individuals free to pursue their passions.
Contents
Key Messages
Narrative Crafting
What do we want?
What is the shared belief we need society to work towards or the value that will drive change?
02 �Values
Based Visions
We aligned on bold visions focused on three possible avenues for making positive change. Our ambition with each priority is to address key systemic challenges and inspire audiences to join us.
Contents
Key Messages
Narrative Crafting
What perceptions need to change to transform public opinion, discourse, and worldview?
How do we get it?
Perception change
What habits and behaviors do we need our audience to shift?
Behavior change
What structures, channels, and processes can we leverage to unlock resources and shift power dynamics?
Narrative change
03 �Key Movement Messages
Finally, we brought each storytelling priority’s systemic challenges and positive visions together into key messages. These are meant to be a springboard for nuanced storytelling.
Contents
Key Messages
Narrative Crafting
What do we see?
Messages highlighting Latino contributions to the US GDP underscore their role as economic titans shaping the nation's success story.
What do we want?
How do we get it?
Messages envisioning a brighter future through shared values and the promise of change, utilizing online content to amplify their impact.
Messages that harness the power of data to uplift our Latino community, demonstrating the relevance of GDP statistics and empowering our audience to take action for positive change.
Latinos and the GDP
Date
Latinos in the Labor Force
Date
Latino Entrepreneurship
Date
Citizenship
Date
4 Phases:
Over 6 weeks, our campaign will have 4 thematic phases and
2 key moments that we want to leverage from.
Contents
Key Messages
Theme | GDP | Labor Force | Entrepreneurship | Citizenship |
Key Message | Latinos aren't just contributors; we're economic titans shaping the nation's success story. | Latinos will continue to drive the future workforce. We’ve cemented our role as indispensable in shaping the future of America’s labor force. | Latinos are not just entrepreneurs; we’re trailblazers, we’ve shaped America's business landscape and will continue to lead the way. | Latinos are integral members of the American tapestry, we are shaping the nation's present and future. |
Data points | U.S Latino GDP was measured at 3.2 Trillion Dollars If U.S. Latinos were a standalone economy, it would be the 5th largest in the world. U.S Latinos represented the third fastest growing economy for 2011 to 2021. | Latinos are projected to account for 78% of net new workers between 2020 and 2030. The Bureau of Labor Statistics projects Latinos to account for 1 out of 5 workers, by 2030 | U.S. Latinos are 1.7 times more likely to become entrepreneurs than the overall U.S. population. Latinos have founded 50% of all new business in America since 2010. During the pandemic, Latino-owned businesses increased their revenue by 25%, while their White-owned counterparts only grew 9%. | Of the 18.6 million Hispanic children, 95% are native born U.S. citizens 81% of all Latinos living in the country are U.S. citizens |
4 priority themes
Contents
Key Messages
Narrative Crafting
Latinos
and the U.S. GDP
The Big Idea: Latinos aren't just contributors; we're economic titans shaping the nation's success story.
Contents
Key Messages
Narrative Crafting
GDP Data
Messages highlighting Latino contributions to the US GDP underscore their role as U.S Latino GDP was measured at 3.2 Trillion Dollars
If U.S. Latinos were a standalone economy, it would be the 5th largest in the world.
U.S Latinos represented the third fastest growing economy for 2011 to 2021.
Sample Key Message:
Latinos power the U.S. economy. If we were a country, we’d represent the third-fastest-growing economy of the world’s top 10 economies. Latinos aren't just contributors; we are economic titans shaping the nation's success story.
Talking Points
One
Two
Three
Latinos and the U.S. Labor Force
The Big Idea: Latinos will continue to drive the future workforce. We’ve cemented our role as indispensable in shaping the future of America’s labor force.
Contents
Key Messages
Narrative Crafting
Labor Force Data
Latinos are projected to account for 78% of net new workers between 2020 and 2030.
The Bureau of Labor Statistics projects Latinos to account for 1 out of 5 workers, by 2030.
Sample Key Message:
Latinos are already driving the future workforce, making up 78% of new workers from 2020 to 2030. By 2030, 1 in 5 workers will be Latino, and our indispensable role in shaping the future of the American workforce will only continue to grow.
Talking Points
One
Two
Three
Talking Points
One
Two
Three
Latinos and Entrepreneurship
The Big Idea: Latinos are not just entrepreneurs; we’re trailblazers, we’ve shaped America's business landscape and will continue to lead the way.
Contents
Key Messages
Narrative Crafting
Entrepreneurship Data
U.S. Latinos are 1.7 times more likely to become entrepreneurs than the overall U.S. population.
Latinos have founded 50% of all new business in America since 2010.
During the pandemic, Latino-owned businesses increased their revenue by 25%, while their White-owned counterparts only grew 9%.
Sample Key Message:
Latinos drive entrepreneurship, we’re 1.7 times more likely to start businesses. We’ve founded half of all new U.S. businesses since 2010. Latinos are not just entrepreneurs; we’re trailblazers, we’ve shaped America's business landscape and will continue to lead the way.
Latinos and Citizenship
The Big Idea: Latinos are integral members of the American tapestry, we are shaping the nation's present and future.
Contents
Key Messages
Narrative Crafting
Citizenship Data
Of the 18.6 million Hispanic children, 95% are native born U.S. citizens
81% of all Latinos living in the country are U.S. citizens
Sample Key Message:
Latinos are vibrant contributors to America, among the 18.6 million Hispanic children, 95% are native-born U.S. citizens. Latinos are integral members of the American tapestry, we are shaping the nation's present and future.
Talking Points
One
Two
Three
Contents
Key Messages
Key Moments
Key Moment:
Bad Bunny
We will leverage the Bad Bunny U.S. tour, as a dynamic platform to highlight and discuss the significant impact of Latinos in the music industry and their broader contribution to the economy of the United States.
Contents
Key Messages
Key Moments
Key Moment:
Oscar 24’
In the wake of groundbreaking data underscoring the remarkable achievements of Latino talent, the 2024 Academy Awards stand as a present a unique opportunity not only celebrate the unparalleled contributions of Latino artists but also to shine a light on the persistent underrepresentation of latinos in the entertainment sector.
Our main priority CTAs for the Flip the Switch campaign are:
Contents
Key Messages
FAQs
FAQs
Refining your approach: managing negative feedback, effective communication with the LDC team, and prioritizing calls to action.
What’s the priority Call to Action (CTA)?
What’s the review process for campaign content?
We will touch base with influencers on a weekly basis. This regular interaction will enable us to evaluate the most recent content, explore feedback or insights derived from prior cycles, and make well-informed adjustments to enhance future content pieces.
How do I get in contact with the LDC + Elevate Latino team?
Please feel free to reach out to the LDC + Elevate Latino team at any point during this engagement if you have questions or need support. To get in contact, you can email:
How should I respond to negative comments?
Contents
Key Messages
FAQs
FAQs (cont’d)
Refining your approach: managing negative feedback, effective communication with the LDC team, and prioritizing calls to action.
Contents
Storytelling Assets
Storytelling Assets
06
Latinos in the Labor Force
Citizenship
Latino Entrepreneurship
Contents
Storytelling Assets
Social Media
Resource Bank
Latinos and the GDP
Asset Name
Asset Name
Asset Name
Asset Name
Asset Name
Asset Name
Asset Name
Asset Name
Assets Directory
The assets directory has been made to make your life easy! Here we have every social asset on Canva for you to easily edit, just simply follow the guide below or visit the next slide.
Step One:
Click on the file
Step Two:
Click on “use template”
Step Three:
Make an account to start
Contents
Storytelling Assets
Social Media
Resource Bank
How To Use Canva 1/2
Step Four:
Edit the copy if needed or add images
Step Five:
Then export the file Share > Download
Contents
Storytelling Assets
Social Media
Resource Bank
How To Use Canva 2/2
Go LIVE
Contents
19
120
10
Have a question?
Storytelling Assets
Social Media
Create a Post
Contents
Storytelling Assets
Social Media
Key Moment: Bad Bunny
Contents
Storytelling Assets
Key Moment
Idea Name:
Themed Challenges
Description:
Launch challenges with supporters that encourage followers to share their renditions of songs by artists like Bad Bunny
Idea Name:
Description:
Resources:
Key Moment: Oscars 24’
Contents
Storytelling Assets
Key Moment
Idea Name:
Watch Parties
Description:
Host watch parties for Latino films, incorporating live polls, quizzes, and discussion forums that reference LDC facts.
Idea Name:
Themed Challenges
Description:
Launch challenges that encourage followers to share their renditions of scenes from Latino-led movies.
Contents
Storytelling Assets
Social Media
Templates
Labor Force Images
Labor Force
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
GDP Images
GDP
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
Bad Bunny Images
Citizenship & Belonging
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
America Ferrera Images
Entrepreneurship
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
Sofia Vergara Images
Representation
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
TikTok Filter
Filter — TikTok 1920x1080
We've developed an engaging filter inspired by LDC's Fast Facts, designed as an interactive quiz-based game. This filter empowers TikTok users to not only participate but also share their experiences with their audience, fostering deeper engagement and interaction.
Use the Filter
19
10
Contents
Storytelling Assets
Social Media
Templates
Graphic one
Graphic Two
Graphic Three
Template for Storytelling:
Assets To Use, design & Share
We've developed design assets for your use, serving as templates for any online designs or information you wish to share. We strongly encourage you to utilize these graphics to inform and unite our community, as well as to spark inspiration for future content as part of this movement.
Your
Storytelling:
Creative Resources
The following is a list of free creative resources that can help in your storytelling efforts.
Click on each link to access the tool.
Contents
Storytelling Assets
Social Media
Resource Bank
© 2024
LATINO DONOR COLLABORATIVE & PURPOSE
&
Contents
Storytelling Assets
Social Media
Templates
Labor Force Images
Labor Force
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
GDP Image 2
GDP
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
Bad Bunny Image 2
Citizenship & Belonging
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
America Ferrera Image 2
Entrepreneurship
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Contents
Storytelling Assets
Social Media
Templates
Instagram / TikTok
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn via the link in our bio #SID2024
Facebook / X
Children can’t protect themselves from the dark side of the internet. This Safer Internet Day, join us to protect children from online predators and turn #ChildSafetyOn at [selected URL] #SID2024
Download Graphics
Sofia Vergara Image 2
Representation
Text/Video — TikTok / FB / IG / X 1080x1350
Suggested Copy:
Your
Storytelling:
Assets To Use �& Share
Defunding the police, intersectionality, and movement longevity are three storytelling priorities highlighted in these shareable graphics. We encourage you to use these graphics to to inform and rally our community and to inspire future content you might prepare for this movement.
Contents
Storytelling Assets
Social Media
Templates
Download Graphics
Graphic name
Graphic name
Graphic name