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Show Finding 101

By: Emmanuel Martinez

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Why Is Show research important?

  • It Adds a selling day to your schedule (extra CPO)
  • It keeps you busy
  • You get to work it & grow it every year
  • Gets you more Leads
  • Gets CUTCO name brand out
  • We are a new Division wanting to Grow

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Where to find events?

  • Google
  • Facebook
  • Local Community groups
  • Churches
  • Schools
  • Chamber of Commerce
  • Local Event Centers
  • RV Parks
  • Country clubs

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Extra tips

  • Ask other vendors what events they work
  • Call chamber, rv parks, event centers to find out what events are occurring in the area
    • “I’m a local small vendor in the area and was wondering what events your hosting or are in your city”
  • Put in time into your schedule to search events
  • Call promoters and ask them what other events they know about or work
  • Always be adding events to your list

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Type of Events we work

  • Rodeos
  • Music Festivals
  • Marathons or Sports Events
  • Boat shows
  • Market or Craft Fairs
  • Auctions
  • Small community events

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  • Home & Garden shows
  • Gun & Knife Shows
  • Seasonal Festivals
  • Church Events
  • Wedding Shows
  • Car Shows
  • Farmers Markets

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Steps to Follow when you Find an Event

  • Look Up all the Information
  • Call the promoter
  • Submit the Request Online
  • Text LA + Manny Combined
  • Follow up to see the status on it

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Action Steps

  • Look For Shows
  • Make it a must to work 2 events at a minimum per month