URBAN�OUTREACH�CENTER
ENDING THE HUNGER GAP IN EAST HARLEM
Pratt Institute IXD Spring 2021
Hilary Wang
Library Information
Science
2nd Year
Orville Mo-He
Information Experience Design
1st Year
Monica Hersher
Data Visualization Design
1st Year
Zhuolan (Leo) Zhang
Information Experience Design
1st Year
Xiujie Bi
Information Experience Design
1st Year
Researchers
Agenda
Goals & Scope
Increase Recurring Donations
Improve Usability & IA on Mobile and Desktop
Methodology
Moderated Remote User Testing
Tasks moved from general to granular:
First impressions of the organization’s mission
Ability of the website to inspire monetary donations
Ease of making recurring donations
Think Aloud
Age 40+
Age 18-39
10 Participants
Analysis
Nielsen Scale
Affinity Diagramming
I don't agree that this is a usability problem at all
Cosmetic problem only: need not be fixed unless extra time is available on project
Minor usability problem: fixing this should be given low priority
Major usability problem: important to fix, so should be given high priority
Usability catastrophe: imperative to fix this before product can be released
0=
1=
2=
3=
4=
Positive Finding
Our Participant said:
"Like the colors, aesthetically pleasing and clearly see where [Urban outreach] is putting their services"
Think Aloud
Our Participant said:
"The graphs really work for me. They're really inspiring: they tell me exactly what the problem is, who it's affecting, and what this organization is doing to address this problem.
Think Aloud
"Giving the statistics, facts, and examples makes it connect to people more"
How would you compare the Urban Outreach Website to the other ones?
(on a scale of 1 worse - 5 much better)
40%
30%
30%
3- Standard
4- Better
5- Much Better
Rate the difficulty of making a recurring donation on Urban Outreach Website.
(on a scale of 1 very easy - 5 very difficult)
70%
20%
10%
1- Very Easy
2- Easy
5- Very Difficult
Usability Challenges
Ambiguous redundancy
Endless Scrolling
Confusing Navigation
Reformat “Give Monthly”Page components.
Recommendation #1
Current “Give Monthly” Page
Our recommendation of restructuring
Implement an additional navigation menu (mobile)
Recommendation #2
Menu Unfolds
Reformat Menu Labels and Information Architecture
Recommendation #3
Current homepage menu and buttons
Our recommendation
Summary
Overall people were impressed by the Urban Outreach Center’s mission and pleased by the aesthetics of the website. Furthermore, once people decided to make a donation the website easily facilitated this process.
By making a few updates to the structure and navigation of the pages we believe the center can improve the saliency of this great mission and more effectively inspire people to donate.
Thank you!
Hilary, Xiujie, Leo, Monica, Orville