Responsible Rider Program
Wednesday September 14th, 2022
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WHO WE ARE
CSBC x BRP presentation
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Our story
1959
1968
1970
1989
1998
2007
2010
2013
2018
2001
2003
SKI-DOO
AUTO-NEIGE
1942
SEA-DOO
LYNX
EVINRUDE
ROTAX
ATV
CAN-AM SSV
CAN-AM
SPYDER
BRP GOES
PUBLIC
Industry-first Ski-Doo snowmobile
Industry-first Sea-Doo PWC
Start up of Auto-neige Bombardier Ltd
Acquisition of the Rotax brand
Acquisition of the Nordtrac Oy and Lynx brands
Entry into the off-road vehicle market
Acquisition of the Evinrude and Johnson brands
Industry-first Can-Am Spyder on-road vehicle
Entry into the side-by-side vehicle market
BRP’s Initial Public Offering
Acquisition of the Alumacraft and Manitou brands
BRP IS OFFICIALLY LAUNCHED
ALUMACRAFT, MANITOU
BRP enters the
Nasdaq
NASDAQ
2018
2019
TELWATER
Acquisition of Australian boat manufacturer Telwater
2020
REFOCUS OF OUR MARINE BUSINESS
Discontinuation of Evinrude E-TEC and E-TEC G2 outboard engines
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Company overview
$7.6B
8
3,250
20,000
12
120
ANNUAL SALES
ICONIC
DEALERS WORLDWIDE
MANUFACTURING FACILITIES
IN 6 COUNTRIES
COUNTRIES WHERE
DRIVE, RESOURCEFUL
EMPLOYEES WORLDWIDE
+
+
Our
Brands
CLOSE TO
As of January 31, 2021
OUR PRODUCTS
ARE AVAILABLE
BRANDS
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WHAT IS RESPONSIBLE RIDER
CSBC x BRP presentation
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RESPONSIBLE RIDER IS A CORPORATE SOCIAL RESPONSIBILITY INITIATIVE THAT SERVES ALL BRP’S BRANDS BY BRINGING THE POWERSPORTS AND MARINE COMMUNITIES TOGETHER TO RETHINK HOW THEY APPROACH SAFETY, THE ENVIRONMENT, AND RIDING ETIQUETTE.
WE WANT TO BE THE FIRST OEM TO TALK LOUDLY AND PROUDLY ABOUT RESPONSIBLE RIDING AND POSITION OURSELVES AS A SAFE AND CARING BRAND.
CSBC x BRP presentation
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Three pillars
For Marine communities
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To stay safe on water, follow local laws and regulations, and always wear a life vest and neoprene shorts. Remain sober, aware of surroundings to avoid collisions and away from reckless operation.
Riding etiquette is all about making the waterways a safe space for all. That means reducing noise in residential areas, minding your speed, and not riding too close to swimmers or other boaters.
The responsible angler respects the waterways, that means staying away from prohibited riding areas and being mindful of marine life. That’s how we make sure the next adventure is as good as the last.
Responsible Rider
SAFETY
BOATING ETIQUETTE
ENVIRONMENT
CSBC x BRP presentation
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Why we created the Responsible Rider program
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BOATERS AND RIDERS SAFETY AND EDUCATION
DRIVING POSITIVE CHANGE AND LONG-LASTING IMPACT
MAKE SURE BOATERS AND RIDERS RESPECT THE PLAYGROUNDS
ENSURE INDUSTRY REPUTATION AND PERENNIALITY
ENGAGE ALL OUR STAKEHOLDERS
CSBC x BRP presentation
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THE OEM STANDPOINT ON RESPONSIBLE RIDER
Product Safety and the Sea-Doo Switch example
CSBC x BRP presentation
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CSBC x BRP presentation
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Integrating safety cues and messages into the design | Seats
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Locking handle visible only when when seat is unlock
CSBC x BRP presentation
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Integrating safety cues and messages into the design | Placing mandatory labels
Boat was surrounded with soft panels…
CSBC x BRP presentation
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Integrating safety cues and messages into the design | Placing mandatory labels
We created a “labels plate” at the helm
CSBC x BRP presentation
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Integrating safety cues and messages into the design | Creating new pictograms
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CSBC x BRP presentation
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Integrating safety cues and messages into the design | Alternative to labels
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« Molded in » pictogram do not sit on top of each plastic tables and speakers.
CSBC x BRP presentation
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Integrating safety cues and messages into the design | Alternative to labels
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« Molded in » pictogram do not sit on top of each plastic tables and speakers.
CSBC x BRP presentation
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Integrating safety cues and messages into the design | Alternative to labels
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« Molded in » pictogram do not sit on top of each plastic tables and speakers.
CSBC x BRP presentation
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Safety in action | Safety video
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CSBC x BRP presentation
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Safety in action | Safety video
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CSBC x BRP presentation
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Keeping an eye on Marketing | Developing guidelines
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CSBC x BRP presentation
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