Chingwen Chen

GA4 Custom Exploration Reports

Arbitrary Form Report (2)

Objective

• Create custom GA4 Exploration reports in any format.
• Exploring Different Products (Using Web Page Titles)
• Through different traffic channels [direct traffic, paid traffic, organic traffic]
• Please translate the following while maintaining the original context and professional terminology:�Compare their [number of product browsing events, add to cart, and number of purchases???]

How to use Google Merchant Demo Account

demo data

How to Use the Google Merchant Demo Account Data

• 3- Acquiring [Data Sources]
• Go to the search engine and type: Google Analytics demo account

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How to Use Google Merchant Demo Account Data

• 4- Data download URL:
• https://support.google.com/analytics/answer/6367342?hl=zh-Hant#zippy=%2C%E6%9C%AC%E6%96%87%E5%85%A7%E5%AE%B9

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• The demonstration account contains three resources.
• Google Analytics 4 資源：Google 商品網路商店 (網站資料)
• Google Analytics 4 資源：Flood-It! (應用程式和網站資料)

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Download

�The first data resource hyperlink

Google Merchant Demo Account

【Method for Downloading Data】

• Click on the first data resource hyperlink.
• Automatically download data to your GA4 account.

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【Method for Downloading Data】

• Click on the first data resource hyperlink ➜ Automatically download data to your GA4 account.

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Basic Operation-1

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Customized Reports in GA4 Exploration

Arbitrary form report

Basic Operation-1: Explore ➜ Any Form

Basic Operations-2

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First, establish a report template:

1. Exploring Different Products (Using Web Page Titles)

2. Through different traffic channels [direct traffic, organic traffic]

3. Compare the number of "product browsing events" and "add to cart" events.

First, establish a report template.

• 1. Exploring Different Products (Using Web Page Titles)
• 2. Through various traffic channels [direct traffic, organic traffic]
• 3. Compare the number of "product browsing events" and "add to cart" events.

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Basic Operations-3

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Drag 2 "Segment Variables": Direct Traffic, Paid Traffic ➜ Drag to "Segment Configuration"

Drag 3 minus 2 [Segment Variables]: Direct Traffic, Paid Traffic ➜ to [Segment Settings]

Basic Operations-4

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Add one new [Dimension] variable: Web Page Title (representing the product name)

Add one new "Dimension" variable: Web Page Title (representing the product name)

Basic Operations-5

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Drag one [Dimension Variable]: Webpage Title ➜ Drag to [Column], and remove [City].

Drag one "Dimension Variable": Webpage Title ➜ Drag to "Column", and remove "City".

Basic Operations-6

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Delete [Column Settings]: Device Category

6-Delete [Column Settings]: Device Category

Basic Operations-7

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Add two new "metrics" variables: number of product view events, add to cart.

7- Added two new "metrics" variables: number of product view events, add to cart.

Basic Operations-8

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Track the number of "Product Browse" events, add to cart ➜ drag to "Value" and remove active users.

Drag the "Indicator" for the number of product browsing events to "Value" after adding to cart, and remove active users.

Basic Operations-9

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Observation of the default [Segmentation] variable: Configuration method for direct traffic.

Observe the preset [Segmentation] variable: The configuration method for direct traffic.

Basic Operations-10

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Create the same "segmentation" variable: Direct Traffic 2

10-Create the same "Segment" variable: Direct Traffic 2

10- Create the same "Segment" variable: Direct Traffic 2

10-Create the same "segmentation" variable: Direct Traffic 2

Basic Operations-11

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Drag one [Segment Variable]: Direct Traffic 2 ➜ Drag to [Segment Comparison]

Drag one [Segment Variable]: Direct Traffic 2 ➜ to [Segment Comparison]

Basic Operations-12

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Question: Why does the custom segment variable Direct Traffic 2 differ in value from the default segment variable Direct Traffic?

Question 12: Why does the custom segment variable Direct Traffic 2 differ in value from the default segment variable Direct Traffic?

12-Question: Why does the custom segment variable Direct Traffic 2 differ in value from the default segment variable Direct Traffic?

• Possible reason: GA4 has a bug.
• Although we set the condition range to "within the same event," the system is still configured to "across all work sessions."
• Due to different condition ranges, the displayed values vary.

Basic Operations-13

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Observation of the preset [Segmentation] variable: The configuration method for paid traffic.

Observe Preset [Segmentation] Variable: The Configuration of Paid Traffic

• Paid Shopping
• Paid Search
• Paid Social
• Paid Other
• Paid Video
• Display
• Cross-network
• Audio

Explain the Types of Paid Traffic

Basic Operations-14

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Please create the same "Segment" variable: Paid Traffic 2

14-Create the same "Segmentation" variable: Paid Traffic 2

• Paid Shopping
• Paid Search
• Paid Social
• Paid Other
• Paid Video
• Display
• Cross-network
• The text provided, "Audio," translates to "Audio" in English. It remains the same as it is a universal term used in both Chinese and English to refer to sound, especially when recorded, transmitted, or reproduced.

14-Create the same "Segment" variable: Paid Traffic 2

• Paid Shopping
• Paid Search
• Paid Social
• Paid Other
• Paid Video
• Please provide the content you would like to have translated into English. The word "Display" alone does not provide enough context for a translation.
• Cross-network
• Audio

Explain the Types of Paid Traffic

Basic Operations-15

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Observation of the default [Segmentation] variable: The configuration method of natural flow.

15-Observation of Preset [Segmentation] Variables: The Configuration of Natural Traffic

• Organic Search
• Organic Video
• Organic Social
• Organic Shopping

Explain the types of organic search traffic.

Basic Operations-16

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Please create the same "segmentation" variable: Organic Traffic 2

16-Create the same "Segmentation" variable: Natural Flow 2

• Organic Search
• Organic Video
• Organic Social
• Organic Shopping

16-Create the same "segmentation" variable: Organic Traffic 2

• Organic Search
• Organic Video
• Organic Social
• Organic Shopping

Explain the types of organic search traffic.

Basic Operation-17

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Observe the default [Segmentation] variable: Refer to the configuration methods for linked URLs and affiliate traffic.

17-Observation of Preset [Segmentation] Variables: Reference to the configuration methods for linked URLs and affiliate traffic.

• Referral
• Affiliates

Explain the various types of referral link URLs and affiliate traffic.

Basic Operations-18

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Create the same "segmentation" variable: refer to the link URL and affiliate traffic 2

18-Added [Segmentation] variable: Referencing the configuration method for linked URLs and affiliate traffic.

• 1. Unable to add new "segmentation" variables.

Reason

• Add up to 10 new "Segmentation" variables.
• Add up to 4 variables for "Segment Comparison".

Basic Operations

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Delete the segmentation variables: mobile traffic, tablet traffic.

Delete the segmentation variables: mobile traffic, tablet traffic.

18- Added [Segmentation] variable: Refer to the configuration methods for linked URLs and affiliate traffic.

• Referral
• Affiliates

18-Create the same "Segmentation" variable: Refer to the link URL and affiliate traffic 2

• Referral
• Affiliates

Explain the types of referral link URLs and affiliate traffic.

Basic Operation-19

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Observe the default [Segmentation] variables: the configuration methods for email, SMS, and push notification traffic.

19-Observation of Preset [Segmentation] Variables: The Configuration of Email, SMS, and Push Notification Traffic

• Email
• SMS stands for Short Message Service. It is a text messaging service component of most telephone, internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages.
• Mobile Push Notifications

Explain the types of traffic for various emails, text messages, and push notifications.

Basic Operations-20

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Please create identical "segmentation" variables: email, SMS, and push notification traffic 2.

Problems occurred

• 1. Unable to add new "segment" variables.

Reason

• Add up to 10 new "Segmentation" variables.
• Add up to 4 variables for "Segment Comparison".

Basic Operations

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Delete the variable "Segment": Natural Flow 2

Delete the variable "Segment": Natural Flow 2

Observation of Preset [Segmentation] Variables: Configuration Methods for Email, SMS, and Push Notification Traffic 2

• Please provide the content you would like translated into English.
• SMS stands for Short Message Service.
• Mobile Push Notifications

20-Create identical "segmentation" variables: email, SMS, and push notification traffic 2

• Email
• SMS stands for Short Message Service.
• Mobile Push Notifications

Explain the types of traffic for various emails, text messages, and push notifications.

Basic Operation-21

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Set up three "segment comparison" variables:

Direct traffic, paid traffic, organic traffic.

Set three "Segment Comparison" variables:�Direct Traffic, Paid Traffic, Organic Traffic.

Basic Operations-22

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Identify the top 5 products viewed through [direct traffic, paid traffic, organic traffic].

Identify the top 5 products viewed through "Direct Traffic."

22 - Identify the top 5 products browsed through "organic traffic"

Identify the top 5 products browsed through "paid traffic".

Basic Operation-23

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�Identify the top 5 products added to the cart through [direct traffic, paid traffic, organic traffic].

Identify the top 5 products added to the cart through "Direct Traffic".

23 - Identify the top 5 products added to the cart through "organic traffic."

23 - Identify the top 5 products added to the cart through paid traffic.

Basic Operations-24

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Add a new variable "Indicator": Number of E-commerce Purchases, and drag it to "Values".

Added a new variable "Indicator": Number of E-commerce Purchases, and drag it to "Values".

Added a new variable "Indicator": Number of E-commerce Purchases, and drag it into "Value".

Basic Operation-25

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Please translate the top 5 "E-commerce Purchase Frequencies," referring not to the product pages, but to the shopping checkout pages.

Top 25 - Ranked in the top 5 for "E-commerce Purchase Frequency," referring not to product pages, but to shopping checkout pages.

Top 5 in ranking for "E-commerce Purchase Frequency" - referring not to the product pages, but to the shopping checkout pages.

• Therefore, using "e-commerce purchase frequency" does not allow for the observation of "product title webpages."
• Therefore, delete the [Number of E-commerce Purchases] in [Value].

Basic Operations-26

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Add a new "Custom Metric": Purchase Conversion Rate, and drag it to "Values".

Added a new "Custom Metric": Purchase Conversion Rate, and drag it to "Values".

Identify the top 5 products with the highest Purchase Conversion Rate through "Direct Traffic".

Identify the top 5 products with the highest "Purchase Conversion Rate" through "Direct Traffic".

• Ranked in the top 5, it refers not to the product pages, but to the shopping checkout pages.

Identify the top 5 products with the highest Purchase Conversion Rate through direct traffic.

• Therefore, using the "Purchase Conversion Rate," it is impossible to observe the "Product Title Webpage."
• Therefore, delete the "Purchase Conversion Rate" in the "Value" field.

• The End