MILESTONE 4
Venture Code: VEN-CRIS-1463
UNIVERSITY OF ENGINEERING AND MANAGEMENT, KOLKATA
INTRODUCTION
Crispy Bakery is a bakery business where we will be selling different dessert items like cakes, pastries, and snacks.
Our main motive is customer satisfaction and we also keep into account the health of the customers.
WHY?
Pastries available in the market use hydrogenated oils and the wrong type of flour which decreases its freshness and are unhealthy to consume also the burgers are high in sodium and high sodium generally leads to high blood pressure, stroke, and kidney disease and the potato chips available in the market use unhealthy oils which are not suitable for consuming especially for children and the price is also high. People nowadays are becoming health conscious so we think that this problem needs a solution and so we have come up with this idea.
WHAT?
Our venture provides:
Pastries with no added color or preservatives.
Patties with low fat and healthy stuffing inside.
Diet potato chips with low-fat and delicious toppings.
Also, we provide pastries at a reasonable price range and free home delivery up to 10km.
HOW?
Our venture solves the problem by providing pastries that are diet friendly.
Patties that are full of goodness as well as healthy.
Baked potato chips are available with various flavored dips.
We have cakes and pastries of different price ranges varying between Rs30- Rs1,000
CRISPY BAKERY
WHO WE ARE:
PROBLEM
Results or reviews of the surveys collected
NUMBER OF RESPONDENTS : 66
NUMBER OF RESPONDENTS FACING THE STATED PROBLEM : 41
NUMBER OF RESPONDENTS WHO DOES NOT HAVING PROBLEM AS PER THEIR NEED :25
Responses to the Customer Survey:-
https://docs.google.com/spreadsheets/d/1Bfd55_ukCGsGrenIrao7uvLuctbfjDuvCqank_iZ5as/edit?usp=sharing
Results or reviews of the surveys collected
Results or reviews of the surveys collected
1.
2.
3.
4.
5.
7.
6.
CUSTOMER REVIEWS
The potato chips nowadays in the market are just packets filled with nitrogen gas and flavorless pieces of crisps. The synthetic flavors in cakes and pastries are not only harmful to health but are also absolutely tasteless.
The product present in the market contains harmful chemicals and toxic ingredients. So homemade cakes and chips are a very good thing for us.
NICHE
DEMOGRAPHIC
GEOGRAPHIC
PSYCHOGRAPHIC
TAM
1 Crore
SAM
20 Lakhs
SOM
40 Thousand
Explanations:
The total population of West Bengal is 10 Crores(Approx). We assume that the 1 Crore population is passionate about having cakes and pastries which is the Total Addressable Market or TAM.
Now, we assume that 20% of 1 Crore is our SAM, which we assume is the population of Kolkata.
Now, we assume that 2% of SAM is our SOM, which we assume is the population of Maniktala and Kankurgachi.
Lastly, we assume that 15% of SOM will be our niche market. We assume that it is the population of two pin codes – 700053 and 700054.
Reference Link:
MARKET SIZE ESTIMATION
NICHE
6 Thousand
Customer Persona
Name : Debarghya Ganguly
Age: 24 years
Gender: Male
Profession: Student
Location: Bagbazar
Description:
Very knowledgeable about chips and cakes and a regular purchaser.
Personality:
Very extrovert and friendly in nature and a helpful person
Goals:
1. Want homemade potato chips.
2. Loves homemade fruit cakes.
3. Will avail combos if offered.
Frustrations:
1. Don’t need any solution for cream pastries.
2. Want both homemade and well as cream cakes.
Motivation:
The product made in the market contain a lot of chemicals and toxic ingredients. So homemade cakes and chips are very good thing for us.
Bio: Knowledgeable about market products and loves cakes and chips and a very inspiring person.
GAIN CREATOR
PRODUCT / SERVICE
PAIN KILLERS
GAIN
JOBS
PAIN
For self customized cakes and pastries, customers have to :
Value Proposition Canvas
SOLUTION
SOLUTION DESCRIPTION
COMPETITION ANALYSIS
| | | | | |
| | | | | |
| | | | | |
| | | | | |
| | | | | |
| | | | | |
MIO AMORE
MONGINIS
PARTICULARS
Product Benefits
They offer cakes, and pastries along with snacks like burgers, and pizza which helps them to gain potential customers.
They offer cakes, and pastries along with snacks like burgers, pizza, and beverages, which helps them to gain potential customers.
Service Offered
They offer cakes, and pastries along with snacks like burgers, and pizza. They also offer Home deliveries over Rs 100.
They offer cakes, and pastries along with snacks like burgers, and pizza.
Unique Value Proposition
They have built a very good brand image by advertisements and as they are having many outlets than other cake shops.
They are the oldest cake sellers of West Bengal and some customer don’t change their preferences.
Pricing
Their price range varies between Rs 15-50(Pastries) and 350-500(cakes), 60(snacks)
Their price range varies between Rs 15-40(Pastries)
and 300-400(cakes) 25-50(snacks)
Market Review
They sell quality cakes with great taste and the cakes are beautiful.
Their cakes have a unique taste.
HALDIRAMS
They offer sweets, snacks, pastries, and many other confectionary items.
They offer ac outlets and full time service and they also arrange food for birthdays, marriage, etc.
They offer home deliveries and they are different from other local sweet shop in the market as they offer multiple items of different genre under one roof.
Sweets: Rs 18-30
Pastries: Rs 30-50
Snacks: Rs 20-60
Haldiram has its own brand image and brand value in the market so people love their food items from beginning.
BASKIN ROBBINS
They offer 31 flavors of freshly made ice-creams.
They also offer frozen desserts.
They have roadside outlets which makes customer easier to access them.
Nothing unique, they are same as other ice creams brands in the market.
Ice creams: Rs 150-800(vary as per flavours)
Buskin Robbins sells flavoured ice creams and people love them as they sell 30+ flavours. They don’t have any special brand image or name they hold the same image as quality walls and other ice creams brands.
CRISPY BAKERY
We offer microwaved home made customized shapes cakes that are unique in taste and fit for consumption, also snacks like French fries, potato chips, and chicken wings.
Special combos and birthday anniversary offers, providing fast delivery.
Customers will get a discount if he/she promotes our business in his/herb Instagram or Facebook profile, mentioning us and using our hashtags or makes a vlog of our shop and post it in any of his/her social media handle.
Pastries: Rs 15-40
Cakes: Rs 100-1000
Snacks: Rs 15- 40
People are loving our venture idea and our scheme of customised cakes and fast deliveries.
LEAN CANVAS
PROBLEMS
SOLUTION
KEY METRICS
Number of returning customer : 15+
Quality Score on food-7.2/10
Average turnaround time: 12 hours
UNIQUE VALUE
PROPOSITION
HIGH-LEVEL CONCEPT
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER SEGMENTS
EARLY ADOPTERS
COST STRUCTURE(PER MONTH)
REVENUE STREAMS
Total Sales of 200 to 400 per unit where the average price is Rs. 400/-.
EXISTING ALTERNATIVES
Our market is an existing market where the products we are selling is sold separately and the cakes which are sold are readymade.
BUSINESS MODEL
Our business model includes selling of cakes, pastries and snacks of various varieties and different unique value propositions with the aim of satisfying the customers.
PROTOTYPE
Pricing
Pastries- Rs 30-60
Cakes (As per shapes and other customizations)
Snacks (As per type)
Beverages (As per type)
Product/ Service options
Microwaved Home made cakes (As per the need of customers)
Crispy Snacks like French fries, Potato chips,
Chicken Wings.
Customized flavored-Shaped cakes
Characteristics and Benefits
Unique shape
Unique taste
Special Combo and Birthday-Anniversary offers
We will be charging Rs. 100 on delivery after 10km.
Crispy Bakery Instagram Link: https://instagram.com/crispy_bakery_?igshid=YmMyMTA2M2Y=
Description of how the product will work and the steps the customer will follow:
Customers can visit our store as well as he/she can place orders via social media handles or through other applications like Swiggy, Zomato, etc. We will deliver the delicacies as per Customer’s convenience.
Any other information:
Customers will get a discount if he/she shares our posts on Instagram/Facebook or makes a vlog of our shop and posts it on any of his/her social media handle.
INSTAGRAM PAGE
MVP
We have taken a survey of the expected customers and taken the reviews of the customers who have consumed our product.
The average price of a cake is Rs. 500
Customer Survey:
Customer Review(After Consumption):
Validation(Results/Reviews):
Conclusion(Survey Feedback):
Stage:
MVP:
Our venture is at the testing stage
Besides getting a good review in the survey, we also got good reviews of our product as well as our venture from our relatives and friends, whom we sold our products.
Customers liked the product and need more varieties.
MVP VALIDATION
We learn that as we are a new company so we need to lower that cost so that we can attract customers.
We need to re-arrange the combos.
We need to make a website.
2. What will you maintain on MVP?
We will provide combos at a reasonable price.
We will try to make a website soon.
3. What will you change on MVP? Include here the changes and updates.
We will lower the price.
Lower the price.
An official website.
New Combo Segments.
4. Who is our target audience?
Our target customers are those people who are passionate about having of age groups ranging between 5- 70 years
5. Did enough customers buy? Why or why not?
Yes, many customers have bought our cakes and pastries and they are fully satisfied with them and some of them stated some improvements and for that, we are working on it.
6. Did enough customers buy? Why or why not?
Yes, they pay the expected price because our price is very much reasonable for the people to afford. And they are also saying that we are providing at a very low cost.
FINANCIAL PLAN
Explanation:
START-UP COST
FINANCIAL PLAN
FORECAST P&L
Explanation:
FINANCIAL PLAN
FORECAST CASH FLOW
FINANCIAL PLAN
FORECAST BALANCE SHEET
BREAK-EVEN ANALYSIS
FINANCIAL PROJECTIONS
FINANCIAL PLAN
UNIT ECONOMICS
The above is the Unit Economics for year 1 (the year 2022). Refer to the P&L statement for year 1 on slide 20.
EXCEL SHEET LINK:
Assumptions (Year 2022)
5500 customers bought 6750 cakes.
SALES PLAN
TARGET MARKET:
40,000
LEADS:
50% Of Target Market = 20,000
OPPORTUNITIES/PROSPECTS:
10,000
CUSTOMER:
6,500
Customer Sales Funnel
Place your logo here
ITEM PURCHASED: CAKE
PRICE: Rs.350
ITEM PURCHASED: COMBO
PRICE: Rs.100
| | |
| | |
| | |
GO-TO-MARKET STRATEGY
Taste that you cannot forget
MARKET SEGMENT
CHANNELS
WHY THIS CHANNEL?
Early Adopters : Relatives and Friends
Buzz Marketing
As a start-up, my first priority is to gather confidence by distributing samples mainly to relatives and friends with the objective of getting detailed feedback. After that, they will be doing the publicity which is our main objective.
Clients : Affectionate Dessert Lovers
Social media platforms, publicity through leaflets and pamphlets and relatives as well as sponsoring the college fests, book fairs, and other events.
Firstly, social media is a popular and never-ending trend, hence we are focusing mainly on digital marketing. Secondly, we will be putting stalls at different events of different colleges, since every institution is at its own place but the number of students either increases or remains the same every year.
Our Instagram Profile URL :-
FUNDING PLAN AND PROJECTIONS
How many funds are required to reach the next level of the venture?
How much has been bootstrapped? If not, why?
How much can be bootstrapped?
How much external funding is required? If not, why?
Funds utilization strategy (Details)
OUR TEAM MEMBERS
1.
SOUMALLYA BASU MALLICK
STRENGTHS: LEADERSHIP AND COMMUNICATION SKILLS
POSITION: CEO
We have focused on goals and results and each of us contributes a fair share we have good coordination among ourselves and we have clear visions of our problems. These are some qualities that make our team good. We are also passionate about having pastries and cakes hence we choose to do venture into the domain of our interest.
2.
DEEPANJAN CHAKRABORTY
STRENGTHS: CAN OPERATE AND ANALYZE SITUATIONS EFFECTIVELY
POSITION: COO
3.
PRITISH MONDAL
STRENGTHS: HAVE VISION FOR THE COMPANY AND HAVE MARKETING SKILLS
POSITION: CMO
QUALIFICATIONS: UNDERGRADUATE
QUALIFICATIONS: UNDERGRADUATE
QUALIFICATIONS: UNDERGRADUATE
THANK YOU
For Listening
Eat healthy , stay healthy