Photo Submission Campaign

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Brianna Crummy, George Gerardi, Diamante Parrish, Katya Podkovyroff Lewis, and Emily Yankana

Our Proposal

Turning Followers in Ambassadors

• We want CI’s followers to share their HOME with CI
• Raise awareness of issues they are directly affected by
• Create a more personal connection between CI and followers
• Present the environment people live in

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Photo Submission

• Audience
• General Public : 18 - 35 demographic
• Followers on Social Media- Instagram, Twitter, Facebook

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Public takes photo of HOME

CI

CI posts to social media- shares with public

• Storytelling
• Create new brand messengers
• Public shares their stories with CI→ CI shares those stories with public

Requirements

Incentive

Why should people share their photos?

• Raise awareness for their HOME

What will CI do to promote their HOME?

• Publish the “best” 100 photos to media platforms
• Instagram
• Twitter
• Facebook

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Criteria

• Photo types: people, landscape, wildlife
• 140 character limit
• Include the hashtag #CIwelcomehome
• 125 characters remaining
• Write creative caption with one of the following prompts
• We should help the Earth…
• Today I will better the Earth by...
• I promise to no longer…

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Examples

Sample Submissions

Sample Submissions Part II

Your Role

Implementation

• Submission begins on March 1st
• Winners’ photos are shared cumulatively on Earth Day (April 22, 2017)
• Release date for promotional video, March 1st.

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Implementation (Cont’d)

• Shorter promo clips throughout the submission
• Adding hype to the photo submission along the way
• Clips can be edited for each social media’s platform
• I.e. 15 seconds for Twitter, 1 minute for Instagram, and the full video for Facebook/YouTube

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Promotional

Video Process

• The Concept: A video for audiences to feel connected with their world and to take the initiative to advocate for a better environment through personal social media advocacy.
• Video begins with wide nature shots taken from Conservation International videos.
• There is a progression of personalized and relatable shots of individuals to show their connection to their environment.

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Video Process (Cont’d)

• Presents an opportunity to customize the promotional video to introduce photo submission campaign initiatives.
• If promotional video usage is prompted, it is also suggested to include other personalized shots of individuals that may be worldly and domestic.

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Promotional Video