Global Marketing Team
2021
BOOTCAMPS
Brand Marketing
Performance Marketing
Portfolio Strategy
DEGREE
Brand Marketing
Performance Marketing
Portfolio Strategy
EXEC EDUCATION
Brand Marketing
Performance Marketing
Portfolio Strategy
Global
Marketing
Organization
CRO
SEO
Marketing Technology �Media �Minisites/Affiliates
Content
Creative
Email Marketing
Web Operations
Project & Marketing Management/Traffic
Marketing Analytics & Automation
DIGITAL
MARKETING
STRATEGY
MARKETING
OPERATIONS
ANALYTICS &
INSIGHTS
Portfolio Marketing Strategy
CMO Directs.
Jennifer Ogden Reese
CMO
Asmita Singh
SVP, Boot Camp �Marketing Strategy
Nick Kelley
VP, Media Strategy
Jennifer Hanlon
SVP, Marketing Ops
Elyse Colgan�VP, Strategic Partnerships & Marketing Strategy
Rachel Braunstein
Manager, Office of the CMO
TBH
VP, Exec Ed Marketing Strategy
Michael Kurbjeweit
SVP, Degree Marketing Strategy
Patricia Wintermuth�VP, Digital �Marketing Strategy
Exed Ed
Marketing
Strategy
Create a winning website by combining familiar ecommerce functionality with innovative and engaging content.
Create a strategic marketing function that can scale by leveraging automation and marketing tech.that
Generate sustainable demand for exec ed courses by using data-driven strategies to sell solutions rather than individual products.
Exec Ed Strategy
TBH
VP, EE Marketing Strategy
Ann-Mari Hofinger
Head of Product Marketing
Brand Strategists & Coordinators
Organic/SEO
Web Ops/Mktg Tech
Website Product
MJ Gibberd
Sr. Dir, Performance Mktg
DG Analysts & Marketing Leads
Ricky Hendricks
Sr. Director, E-Commerce
Marco Bester
Sr. Director, Mktg Ops
Process Mgmt/QA
Sarah Gould
Sr. Director, Media
Search
Social
Display
Lesley Barrett
Dir., Affiliates/Partnerships
Nick Kelley
Boot Camp
Marketing
Strategy
Create unified student experiences at every touchpoint in the student buying journey.
Create a strategic marketing function that is best in class in innovation, optimization and brand strategy as we grow and position 2U boot camps as the market leaders to students, partners and enterprises.
Generate sustainable demand for boot camps by creating data driven, buyer centric and persona based programs and content strategies.
Boot Camp Strategy
Asmita Singh
SVP, BC Marketing Strategy
Marketing Analysts
Kevin Machnik�Director, Mktg Analytics
Marc Lippman
VP, Marketing Ops
Eva Braiman�Director, Brand & �Demand Mktg
Web Development
Content Marketing
Marketing Events
Project Management
Tanuj Gupta�Director, Portfolio Analytics
Portfolio Analysts
Degree Marketing Strategy
Align critical and impactful functions in brand marketing and demand generation to build a world-class strategy org that is smart, agile and innovative with shared goals and accountability
Drive excellence with emphasis on strategies, tactics and messages that win student consideration, develop audiences and grow our funnels
Be intentional about getting more efficient and effective. Streamline our work in order to innovate and accomplish more; plan with discipline and operate with agility; leverage technology to reduce manual work
Degree Strategy
Mike Kurbjeweit
SVP, Degree Marketing Strategy
Joanna Gerber
Brand Strategy
Rakhi Arndt
Marketing Management
Partner and University Alignment
Develop Powerful Strategies and Messages
Student Motivation and Improved Response
Tyler Kerensky
Demand Generation
Teodora Prandzheva
Portfolio Strategy
Program Spend and Acquisition Health
Data-Driven Insights and Optimizations
Ideas and Plans that Improve Performance
Planning, KPIs and Forecasting
Portfolio Strategy and Enhancements
Insights that Reduce Risk and Drive Action
Channel and Platform Alignment
Develop Amazing
Marketing Materials
Streamline the System and Innovate How We Operate
Brand Strategy Directors and Strategists
Marketing Managers and Coordinators
Demand Gen Managers and Analysts
Portfolio Analysts
Marketing Analysts
Tyler Kerensky
Sr Director, Marketing Strategy & Analysis
Rob Stiles
Sr Manager, Marketing Strategy & Analysis
Jaclyn Andrews
Director, Marketing Strategy & Analysis
5 Marketing Analysts
6 Marketing Analysts
Connor Gruber
Billing Analyst
Marketing Management
Rakhi Arndt
VP, Brand Marketing
Elvis Gomez
Marketing Manager
Ricky Kelley
Marketing Manager
Lindsey Froling
Marketing Manager
Marketing Coordinators �for Organic
Marketing Coordinators
for Email
Marketing Coordinators �for Paid
Alaina Mastrippolito
Marketing Lead
Brand Strategy
Joanna Gerber
VP, Brand Strategy
Mark Halpern
Director Brand Strategy
Christine Taglienti
Director Brand Strategy
Nicki Cornelius
Director Brand Strategy
Molly Duffy
Sr Director Brand Strategy
Andrea Sanchez�Brand Strategist
Claire Swift�Brand Strategist
Kayla Branch�Brand Strategist
Sari Cohen�Sr Brand Strategist
Kim Tran�Brand Strategist
Matt Owings�Brand Strategist
Sophia Ferderer�Sr Brand Strategist
Emily Kennedy�Jr Brand Strategist
Trevor Souki�Brand Strategist
MK Hale�Brand Strategist
Sam Piccirillo�Brand Strategist
Brianna Burnette�Brand Strategist
Jill Griffith�Jr Brand Strategist
Helanah Warren�Brand Strategist
Lance Leatham�Sr Brand Strategist
Michaela Blanchard�Sr Brand Strategist
Melanie Rodriguez�Brand Strategist
Sienna Badura�Sr Brand Strategist
MC Bones�Brand Strategist
Libbey Clayton�Brand Strategist
Luke Lavoie�Sr Brand Strategist
Marketing Operations
Vision
We are a collective group of marketing professionals that serve as the backbone of the 2U marketing team, delivering planning, governance, and creative support to enable core marketing strategy functions to focus on delivering business outcomes.
Marketing Operations
Content Marketing
Vision
We are the higher-ed leader in creating highly targeted and data-driven content marketing strategies that drive organic growth while inspiring prospective students and exceeding our partner expectations.
For internal 2U eyes only. Not to be shared externally.
Content Marketing
Editorial
Colleen O’Day
Director Content Mktg
Erin Mullican
Sr Manager Social Media
Strategy
Marketing Events
Digital PR
Outreach Strategy
Jen Hanlon
SVP Marketing Operations
Creative Marketing Group
Mission
We are a creative center of excellence that pushes the boundaries of higher-ed marketing and drives our business forward with innovative solutions to marketing strategy.
For internal 2U eyes only. Not to be shared externally.
Creative Marketing Group
Courtney Lausch
VP Creative Marketing
Billy Candela
Art Director �(Degree and Bootcamp)
Degree and Bootcamp Design Team
Jen Morin
Sr Creative Director �(Exec Ed)
Betsy Plowman
Sr Director �Copy & Content �(Degree and Bootcamp)
Degree and Bootcamp Copy Team
Exec Ed Design, Copy and Video Teams
Creative Project Management Team
Mary Ingwersen
Sr Mgr, Creative Project Management
Email Marketing
Vision
We are an email marketing center of excellence that takes a data-driven approach to optimizing strategy and propelling the user experience to drive action.
For internal 2U eyes only. Not to be shared externally.
Email Marketing
Julie Eydman
Sr Director, Automation & Email Strategy
Carrie Weaver
Manager, Email
Megan Guido
Manager, Email
4 Email Specialists
3 Automation Specialists
4 Email Specialists
Melissa Chen
Sr Manager, Automation
Jim Jacisin
Sr Analyst, Email Insights
Web Production
For internal 2U eyes only. Not to be shared externally.
Web Production
Rebecca Parter
Director Web Strategy & Operations
Sarah Manning�Web Producer
Doug Silbert�Web Strategist
Mary Adams
Sr Web Producer
Alisha Kassam�Web Strategist
Kaileigh Witczak
Manager Web Production
Sitora Urazova-Lu
Web Producer
Jonathan Dieterich
Web Producer
Eleni Speal
Web Producer
Edyta Juda
Web Producer
Global Media Strategy
��
Media
Nick Kelley
VP, Global Media
Bryan Brindley
Director�Degree Media
Stephanie Moore
Director, �Boot Camp Paid Search
Sarah Gould
Sr Dir, Exec Ed
Media & Paid Search
Rachel Bernick
Director, �Degree Paid Search
Eric King
Director, �Boot Camp Media
Strategic Partnerships & Organic Marketing
Strategic Partnerships & Organic Marketing
Josh Aronson
Bootcamp Lead, �Affiliate Marketing
Annabelle Holman
Sr Affiliate Marketing Coordinator
Stevie DiSalvo�Sr Growth Analyst
Lauren Epstein
ODG Specialist
Syrenna Kononovitch
Sr Analyst
Elyse Colgan
VP, Strategic Partnerships & Marketing Strategy
Alex Roitman
Director, Portal Mktg & Growth Strategy
Dawn Andreas
Director, �Marketing Partnerships
Janelle Burt
Sr Strategist, �Marketing Partnerships
Digital Marketing Strategy
Digital Marketing Strategy
Patricia Wintermuth
VP, Digital Marketing Strategy
Matt Pallis
Director, CRO
Blair Gardner
Senior Director, Marketing Technology
Brittany Bisceglia
Director, Marketing Technology
Sneh Naik
Sr Director, SEO
Michael Brown�Senior Manager, SEO
Alex Henschel
Manager, SEO
Product �Managers
Analysts
5 CRO Analysts
Carly Belloff
Manager, SEO
SEO
Alexander Inoa
SEO Analyst
Aviel Fahl
Sr SEO Analyst
Bianca Charlotin
SEO Analyst
Sneh Naik
Sr Director, SEO
Alex Henschel
Manager, SEO
Abby Wierschem
SEO Coordinator
Devidutta sahoo
SEO Analyst
Janelle Wu
SEO Analyst
Jill Wronski
SEO Coordinator
Carly Belloff
Manager, SEO
Pu Zhao�SEO Analyst
Valerie Gurzenda�SEO Analyst
Paul Beckmann�SEO Analyst
Michael Brown
Sr Manager, SEO
Marketing Technology
Larry Clem
Associate Product Mgr II
Andrew Lumby
Associate Product Mgr II
Jonathan Haviv�Associate Product Mgr II
Brittany Bisceglia
Director, Marketing Technology
Blair Gardner
Sr Director Marketing Technology
Havva Ozbek
MarTech Analyst
Brian Jaimes�MarTech Analyst
CRO
German Botello
Sr Analyst
Timothy Hopp
Analyst
Simonia Sharma
Sr Analyst
Matt Pallis
Director, CRO
Benjamin Cauffman�Analyst I
Ken Slaski
Analyst
Analytics�& Insights
Mission
MA&A exists to unlock exceptional marketing and constant innovation at scale across our degree, exec ed and bootcamp products.
For internal 2U eyes only. Not to be shared externally.
Analytics�& Insights
Vision
For internal 2U eyes only. Not to be shared externally.
MA&A
Mark Rothleitner�Product Manager I
Rachel Ferris�Data Engineer
Blake Lattier�Data Engineer
Josiah McDonald
Director, AI