1 of 9

We, as a global association, has been resilient through changes and adversity.

But it is no secret that today, the industry is seeing a faster-evolving landscape than ever before.

In order to stay relevant, reach our audiences online or offline and grow our footprint...

We must solidify our foundation by clearly defining our purpose, mission and vision as an association.

We must tell a story that paints a vivid picture of who we are as a brand, what we stand for and why

we are the leading face of the Image Consulting industry today.

2 of 9

REDEFINING OUR PURPOSE,

MISSION, VISION & BRAND STORY

AS A GLOBAL ASSOCIATION

3 of 9

Connecting, developing

and supporting image professionals to

empower others.

OUR PURPOSE

4 of 9

AICI connects image professionals to a diverse global community that: inspires creativity, builds knowledge, expertise, creating sustainable impact on individuals, businesses and the world.

OUR MISSION

To always be the global leader of the image consultancy industry in an ever evolving world.

OUR VISION

5 of 9

AICI leads at bringing together the best, most diverse, and sophisticated image consultants all over the world.

Through industry benchmark certification, education, and a shared purpose of empowering each other to empower others, there’s no better organization to be part of and be seen.

OUR BRAND

PROPOSITION

6 of 9

WHO ARE WE AS A BRAND?

We are strong.

We are diverse.

We are credible.

7 of 9

OUR BRAND STORY

8 of 9

9 of 9

NOW IS THE TIME TO TELL EVERYONE

OUR STORY.