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The Visionary Leader

The Leadership Excellence Series

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What Is a Vision?

  • A way to communicate a clear, focused, desirable direction
  • A clear picture of the organization’s future

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Purpose of a Vision Statement

A vision statement:

  • Provides a general direction
  • Provides context for decision making
  • Affects structure and working relationships

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Characteristics of a Vision Statement

Vision statements are:

  • Clear
  • Challenging
  • General

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  • People-oriented
  • Inspiring
  • Easily communicated

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Crafting a Vision Statement

  • What does the organization do well?
  • What is most important?
  • What is unique or special?
  • What does the team expect?
  • What makes the team feel good about the organization?

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Crafting a Vision Statement

Benefits of Involving Team Members

  • Willingness to achieve the vision
  • Control their own futures
  • Fosters cooperation and collaboration

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Communicating a Vision

Help the Team Embrace the Vision

  • Talk about the vision
  • Explain the benefits
  • Be enthusiastic
  • Be genuine

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Conclusion

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“

If you want to build a ship, �don’t drum up people to collect wood �and don’t assign them tasks and work, �but rather teach them to long for �the endless immensity of the sea.

– Antoine de Saint-Exupéry

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