University of the Arts London Level 3 Diploma in Creative Media Production and Technology
Journalism and Writing for Media
FMP - Developing a creative media production project
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University
of the arts
London
PROJECT FIVE
Aim The aim of this assignment is to provide you with an opportunity to make use of the skills, knowledge and understanding developed through the previous units to complete a creative media project. This will involve some self directed learning and allow you to begin to clarify a role you might like to explore in greater depth. | |||||||
Background Journalism can cover a range of disciplines, such as writing, interviewing, sub-editing, podcasting and designing. Most journalism content is produced to be consumed on a mobile phone, so knowledge of the concise writing style needed for the internet, search engine optimisation and social media are important skills. | Senario In this project you will originate and develop your own package of content on a theme. You will create three pieces of content that all explore one of the following themes:
| Each piece of content must include an interview. You will plan how you will produce your content to meet a specified deadline. You will research, consider production requirements, plan and organise the production process. | |||||
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Project Title: Final Major Project
Tutors: Bethan Hyatt
Start Date: W/c
Deadline: W/c
Unit 8 Learning outcomes The student will: 1. Understand the requirements of a creative media production project. 2. Be able to use research methods to inform ideas for creative media production. 3. Be able to use skills, knowledge and understanding in the completion of a creative media project. 4. Be able to evaluate a creative media project. | Unit 8 Assessment criteria The student can: 1.1 Analyse the requirements of a creative media production project. 2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience. 3.1 Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeframe. 4.1 Critically evaluate a creative media project against the agreed requirements and parameters. |
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Project Five: Tasks | |
0 | Reflective journal and evaluation. (8.4.1, 8.4.2) Throughout this project you will need to keep a reflective journal (you can do this on your blog). You will do this after four major points throughout the project: Initial research, proposal, production and at the end of the project. Though you may find it useful to keep an ongoing diary/log of work that you are doing. The reflective journal is your opportunity to make your assessors aware of what work you have been doing and for you to demonstrate your understanding of what effective working practice is. You must be reflective and consider how effective your work at each stage has been. When you have completed your content you need to evaluate the final work you have produced in an evaluation of around 500 words. |
1 | Initial Research (8.1.1) Do research to help you define your project concept and how it fits one of the specified themes. Consider as well your target audience, content ideas, rationale. The exact content of your FMP can be discussed with your tutor. Create and present your initial proposal to the class and gather feedback. Reflect on feedback on your initial research with a reflective journal post. |
NOTE:
Your initial research will help you produce a proposal but you will continue with research throughout this final project. Make sure you continuously update your website throughout this project.
Blogs and reviews will not be accepted.
Interview rules: You MUST supply the NAME and CONTACT details of your interviewees;
Evidence of your interviews need to be uploaded to the relevant planning post.
Overall Project:
You will create three pieces of content that all explore one of the following themes:
You can create three written articles with InDesign layouts; three videos; three podcast episodes; or a mixture of the three. Each piece of content must include an interview
A written article must include original written copy (400 words) based on professional journalism practice.
Videos (1-2 mins in length) must demonstrate an understanding of contemporary video or audio journalism practice.
Podcasts can be longer.
Throughout your final major project, demonstrate an understanding of the role of social media within professional journalism.
Project Five: Tasks | |
2 | Proposal (8.1.1) Use the following subheadings: Section 1: Rationale (approx. 100 words) Section 2: Project Concept (approx. 200 words) Section 3: Evaluation (approx. 50 words) Section 4: Project Action Plan & Timetable Section 5: Proposed research Sources & Bibliography (using appropriate academic referencing) Use the UAL template to help complete your Proposal. |
3 | Research portfolio (8.2.1, 8.2.2) Produce a research portfolio to help inform the production of your work. The focus of your research will depend on your project concept. Things to research might include:
NB Research will continue throughout this project in terms of researching solutions to problems and these should be documented in your reflective journal with sources documented effectively. |
4 | Planning (8.3.1) What content do you intend to create? Who do you intend to speak to? What do you intend to ask them? For a written feature article: contributors, interview questions, contacting and arranging interviewees, fact checking, possible angle For a video: locations recce, A/V script, voice over script, interview questions, risk assessments For a podcast: equipment lists, scripts, interview questions, gathering of music and sound effects needed. |
5 | Production (8.3.1) Create two different posts: 1. Social Media: Record any posts you decide to upload on social media. 2. Multimedia Package: Present your multimedia package here. |
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
| Fail Work submitted fails to meet one or more of the assessment criteria and is of a poor standard | Pass Work submitted meets all of the assessment criteria and is of a satisfactory standard | Merit Work submitted meets all assessment criteria and is of a high standard | Distinction Work submitted meets all assessment criteria and is of a very high standard |
Context | Limited understanding of subject context, lacking clarity in aims and purpose. | Understanding of subject context used appropriately to make judgments, describe aims and clarify purpose. | Good understanding and knowledge of subject context used to make sound judgments, articulate ambitions and clarify purpose. | Comprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose. |
Research | Little or no evidence presented or information does not relate sufficiently to task. | Sufficient relevant information has been gathered, documented and used in the development of ideas. | Thorough and sustained research and investigation of relevant sources, interpretation and synthesis of information used to inform, support and develop ideas. | Independently identified, thorough and sustained research and investigation of a range of relevant sources, insightful interpretation and synthesis of information used to inform, support and develop ideas. |
Practical skills | Limited range of processes demonstrated, judgement and execution of techniques is poor. | Adequate range of processes, skills and knowledge demonstrated. Competent execution and application of techniques used to develop ideas. | Consistent and appropriate processes, skills and knowledge applied to extend enquiry and develop creative solutions. | In depth understanding and aesthetic awareness, imaginative and flexible processes, skills and knowledge applied in extensive enquiry to develop creative solutions. |
Evaluation and reflection | Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little or no justification for ideas. | Clearly communicated evidence of valid evaluation and realistic analysis independently used to inform and develop ideas. | Effective communication of analysis and interpretation, independent synthesis of information and application of reasoned decision making to inform development of ideas. | Accomplished and professional communication of perceptive analysis and interpretation, demonstrating clarity and sophistication in thinking and maturity in decision making to progress ideas. |
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Project Checklist | |||
Reflective log and evaluation Initial proposal Proposal Research Planning Multimedia package (3 pieces of content) Social media | |||
Recommended Apps | |||
1. Adobe Creative Suite 2. Firefox | Chrome | Safari 3. Wordpress 4. Word | |||
Useful Websites | |||
http://www.bbc.co.uk/news/education-16687285 http://forgetoday.com/press/ http://www.exposedmagazine.co.uk/ http://nowthenmagazine.com/sheffield/ | |||
Reading List | |||
Smith, J (2007) Essential Reporting Dodd, M & Hanna, M (2020) McNae’s Essential Law for Journalists (latest edition) Morrish, J & Bradshaw, P (2011) Magazine Editing in Print and Online |
Upload all of your work to your Wordpress.
For support email:bethan.hyatt@sheffcol.ac.uk
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Past project summary
Project number and name | Skills learned | Skills that need more work | Did I enjoy this project? |
1 - What is a story and where does it come from? | How to structure an article | interviewing | Most of the work I enjoyed |
2 - Communicating in an online world | How to write an advertorial | Learn more on seo | yes |
3 - Podcast | How to use software and equipment to record a podcast | editing | yes |
4 - From page to screen | How to screenwrite | creativity | I only enjoyed some parts |
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Target setting
What feedback did you get? | What are you planning to do about it? |
Project 1 feedback: more consistent punctuations and longer quotes. | Double check my work to ensure punctuation and grammar is correct. When using quotes from my interviews or other people use the full quote to give more context to my article. |
Project 2 feedback: Ensure links work on wordpress and make sure all tasks are finished. | Ensure I am working at a faster pace so each task is finished on time. Make sure to check links on wordpress. |
Project 3 feedback: Keep SPAG consistent, more enthusiasm in podcast. | Double check work to make sure spelling is accurate, given I now have more experience doing podcasts my performance will improve for the future. |
Project 4 feedback: spend more time on work, changes between two script drafts were small. | Spend equal time on all pieces of work so no piece is under developed. Improve my work from original draft better. |
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial research - community
golf
interview
Target audience
content
reason
Personal instructor
Golf journalist
Something I am passionate about
Golf stigma that only old people play golf I can break
Research importance of the sports development
16-24
Lower class
Both genders
Podcast, video, article
objective/subjective
Social media posts
Young golfers
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial research - culture
Sheffield football
interview
Target audience
content
reason
Middle age 40-60
male
Lower class
Local players
fans
journalist
Sheffield is the home of football so will have a lot of history to uncover.
Can find how much football has influenced the city now and in the past.
Can talk to older fans of the Sheffield clubs so they can recall their memories and experiences
Podcast, video, article
Social media posts
objective/subjective
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial research - heroes
Golf
interview
Target audience
content
reason
Male
journalist
Lots of retired golfers who were once great, can research their impact on the sport and personal stories.
Can compare morden golf heroes to old ones and how the sport has changed and what they were viewed as.
Podcast, video, article
Seniors 65+
Retired player
Social media posts
objective/subjective
Old fan
Something I am passionate about.
Upper class
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial research - sustainability
Climate change
interview
Target audience
content
reason
Sheffield city council environmentalist
Podcast, video, article
Social media posts
objective/subjective
Something which is very relevant on the news.
Can research what sheffield is doing locally to reduce carbon emissions.
Something the public might be passionate about so makes for good interviews
Public voxpop
Journalist
Young people 14-18
Lower class
Both genders
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial research - beginnings
Technology
interview
Target audience
content
reason
Podcast, video, article
Social media posts
objective/subjective
Technology plays a vital role in the 21st century and is constantly developing.
Something I am interested in.
Very relevant in the news.
Technology expert in Sheffield city council
Young people
Old people
Young people 16-24
Both genders
Upper class
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial proposal presentation
Define your project concept and how it fits one of the specified themes. Consider as well your target audience, content ideas, rationale. The exact content of your FMP can be discussed with your tutor.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Initial proposal feedback
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Proposal
Section 1: Rationale (approx. 100 words)
Section 2: Project Concept (approx. 200 words)
Section 3: Evaluation (approx. 50 words)
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Bibliography
Clements, D. (2024) How true are these golf stereotypes, Golfshake.com. Available at: https://www.golfshake.com/news/view/20272/How_True_Are_These_Golf_Stereotypes.html (Accessed: 23 April 2024).
Gentlemen only, ladies forbidden – A history (2017) Women’s Golf Journal. Available at: https://womensgolfjournal.com/golf/women-banned-golf/ (Accessed: 14 May 2024).
Heath, E. (2022) 20 of the world’s most famous golf courses, Golf Monthly Magazine. Available at: https://www.golfmonthly.com/courses/worlds-most-famous-golf-courses (Accessed: 27 March 2024).
Ilieva, E. (2022) Women in golf - a growing trend, SportsCover Direct. Available at: https://www.sportscoverdirect.com/scd-blog/women-in-golf/ (Accessed: 20 May 2024).
Johnson, B. (no date) The history of golf, Historic UK. Available at: https://www.historic-uk.com/HistoryUK/HistoryofScotland/The-History-of-Golf/ (Accessed: 17 April 2024).
Levins, K. (2019) 8 women on the obstacles they’ve faced, and overcome, in golf. Available at: https://www.golfdigest.com/story/8-women-on-the-obstacles-theyve-faced-and-overcome-in-golf (Accessed: 20 May 2024).
Spicer, O. (2020) Golfer demographics and statistics in the US, Unfair stereotypes about golfers. Available at: https://www.zippia.com/golfer-jobs/demographics/ (Accessed: 27 March 2024).
Venditti, N. (2023) How much does the average golfer spend per year?, Stitch Golf. Available at: https://stitchgolf.com/blogs/a/how-much-average-golfer-spend-per-year (Accessed: 07 March 2024).
Wright, N. (2024) Arsenal fall just short of Man City in title race but their best is yet to come under ruthless, relentless Mikel Arteta, Sky Sports. Available at: https://www.skysports.com/football/news/11670/13137881/arsenal-fall-just-short-of-man-city-in-title-race-but-their-best-is-yet-to-come-under-ruthless-relentless-mikel-arteta (Accessed: 20 May 2024).
https://www.theguardian.com/sport/2020/may/19/unfair-stereotypes-about-golfers
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Action plan
Week number | Date | What will you do? | What resources will you need? |
1 | 27/2/24 | -Decide on a topic and theme for my work -Begin my initial proposal presentation | Google slides |
| 28/2/24 | -Begin initial proposal presentation | Google docs, Google slides |
| 29/2/24 | -Finish initial proposal presentation -Present my proposal | Google docs, Google slides |
2 | 5/3/24 | -Begin work on my final proposal | Google docs |
| 6/3/24 | -Finish my final proposal | Google docs |
| 7/3/24 | -Begin research and planning stage for my opinion article | Google slides |
3 | 12/3/24 | -Begin research and planning stage for my feature and video | Google slides |
| 13/3/24 | -Finish research and planning stages | Google slides |
| 14/3/24 | -conduct interview one (voxpop) for my opinion article -Upload voice recordings to onedrive | Voice memos, One drive, mobile phone, paper, pen |
4 | 19/3/24 | -Email my golf instructor for my videos interview | Outlook |
| 20/3/24 | -Create social media account for my work -Design Social media logo | Canva, TikTok, YouTube |
| 21/3/24 | -Email my second interviewee for feature | Outlook |
5 | 26/3/24 | -Finish any uncompleted work | Google slides |
| 27/3/24 | -Conduct interview with my golf instructor for my video | Mobile phone, paper, pen, voice recorder |
| 28/3/24 | -Start editing my video | Microsoft Clipchamp |
6 | 16/4/24 | -Finish editing my video -Upload finished work to social media accounts. | Microsoft Clipchamp, Tiktok, YouTube |
| 17/4/24 | -Complete first draft of opinion article | Google docs |
| 18/4/24 | -Research Indesign layouts -Begin writing my opinion article | Adobe InDesign |
7 | 23/4/24 | -Finish my opinion article | Adobe Indesign |
| 24/4/24 | -Conduct final interview online for feature | Microsoft teams, pen, paper |
| 25/4/24 | -First draft of feature | Google Docs |
8 | 30/4/24 | -Research Indesign layouts -Begin writing feature | Adobe InDesign |
| 1/5/24 | -Continue writing feature | Adobe Indesign |
| 2/5/24 | -Finish my feature | Adobe Indesign |
9/10/11 | 7/5/24-23/5/24 | -Finishing additional work -Final edits -Checking work | Google slides |
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Secondary research
The focus of your research will depend on your project concept. You should include
You will need to create extra slides to accommodate the amount of research you will need to do.
.
Articles
The Guardian ‘Unfair stereotypes about golfers’
This opinion article was perfect for my own piece of content I would create due to the fact that it's the exact same topic. I can take inspiration from the structure of this article as it is the same topic, for example I like how the writer uses anecdotes throughout to persuade the reader and add credibility to her points.
https://www.theguardian.com/sport/2020/may/19/unfair-stereotypes-about-golfers
Stitch: “How much does the average golfer spend each year”
This article compiles a list of data which shows contemporary statistics on how much golfers spend on the sport in a wide range of categories. This gives me a great source which I can use to backup my points in my opinion article. The article is very informative and targets readers who may be new to the sport by answering frequently asked questions.
https://stitchgolf.com/blogs/a/how-much-average-golfer-spend-per-year
Historic UK: “The history of golf”
This article contains some useful information that I can quote in my opinion article. For the introduction to my article I needed background information and history on the sport that I can extract data from here such as where and when the sport originated. This articles main purpose is to appeal towards people interested in golf’s history or historians.
https://www.historic-uk.com/HistoryUK/HistoryofScotland/The-History-of-Golf/
Skysports: “Arsenal fall just short of Man City in title race but their best is yet to come under ruthless, relentless Mikel Arteta”
This feature article, with its topic sport aligns well with the feature article I will make. The article adopts an optimistic tone and is fairly biased towards Arsenal giving reasons why they will keep improving under their manager. It is structured in a way where it shifts focus from their rivals Manchester City, the manager, the current season and the future. It is clearly targeted towards Arsenal supporters reminding them that although it was a disappointing end to the season they are still making progress.
Psychologies magazine
This magazine shows lots of article layouts. I have took inspiration from one page in particular for my opinion article because of the column which shows public voice. This matches up exactly to the vox pop answers I collected.
Printed material
Women's GolfJournal: “Gentlemen Only Ladies Forbidden- A History”
This article illustrates the history of women's involvement in the sport over a timeline. It describes the prejudices they felt and still feel today It also includes key quotes from female and male figures in history on the subject but also from newspapers. Due to this the writer not only appeals the work to a female audience but also an audience intrigued by the history of golf. This article is great for me to take inspiration from as it covers a similar topic to my feature.
https://womensgolfjournal.com/golf/women-banned-golf/
BBC Fresh: “Vox Pops: The basics”
This youtube video informs the viewer on how to successfully film and produce a VoxPop. It share some key details I can use when I film my VoxPop for my opinion article such as equipment, consent and location. The video is short formed and visual which makes it easy to understand. It is targeted towards students like myself who are inexperienced with this interviewing technique.
Videos
Kevin Stratvert: “Best Clipchamp Video Editing Tips and Tricks”
This youtube tutorial guides you through the key features of the editing software and how to use them. Some tips I took from this video and implemented in my own was how to change the dimension of your video so it is specialised for social media, the automatic captions feature and voice recording feature. The video is very visual and shows the features within the software rather than just talking about them, this makes the video a great informative watch for beginners in editing.
https://www.youtube.com/watch?v=mBoSJpRm7gk
https://www.youtube.com/watch?v=pocKpISQLug
Flip the Lens: “10 Tips on How to Create a Powerful Video Interview”
This youtube tutorial outlines the key principles of what makes a successful interviews. It discusses what to do before and during the interview and how it should be filmed. Some of the tips I used in my video was the importance of discussing the questions beforehand so they can plan there answers, testing sound quality and choosing a suitable location. The video uses a voice over stock footage which not only audibly informs the viewer but also visually this targets the video to a younger audience who are familiar with this format.
Jon Smith: “Essential Reporting” book
This book gives a guide on how to report for beginner trainee journalists. It goes through an array of article examples and outlines what is good and bad about the grammar and structure of each. This was useful for me in my article writing as I was able to take on board some of the key information. The author structures the book in a way where it become gradually more complex which suits a less experienced reader as they can work up their confidence.
Podcast
The Women’s Golf Show: “Toddlers on tour with Katherine Perry-Hamski”
This podcast episode provided me with great insight for my feature article about a subject I am not familiar with. The podcast host interviews a women’s professional golfer about her day to day life on the course and the struggles she has with being a mother and full time golfer. I have gained good insight about the female side to the sport and have got inspiration by some of the questions the interviewer asked for my feature. It is a very casual conversation between the host and guest and is suited to an female audience keen on the in depth side of the sport on and off the course.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Primary research
The focus of your research will depend on your project concept. You should include
You will need to create extra slides to accommodate the amount of research you will need to do.
Vox pop
- I have asked members of the public a question to gather their responses and find a general consensus for my opinion article.
Interview one
- I have completed a face to face interview with my golf instructor for the video I will produce.
Interview two
- I will interview a female golfer over a video call for my feature article.
Interviews
Equipment
Microphone testing
- I tested the sound quality of the voice recorder I used for my interview for my video by doing a mock interview with myself.
https://drive.google.com/file/d/1XiRPfAanfrA3H86LzaWvTDgsxMGGoL32/view?usp=sharing
Video audio recording
- I compared the audio of both my phone camera audio quality and my voice recorder quality. Whilst the original audio recording of my phone was decent I chose to override this audio with my voice recorder device as it has less background noise.
Editing software
- I experimented with using different editing softwares such as adobe premiere rush and splice until I came across microsoft clipchamp which I am the most comfortable with, it also has an automatic caption feature which the others didn't.
Microsoft Clipchamp
- I experimented implementing background music on my video to see whether or not it would be too distracting or if would bring the video alive, I decided to go against this as it overpowered the sound of mine and the interviewees voice.
Self improvement
CGP Books: Free GSCE SPaG Online 10-Minute test
I took this ten minute test which focused on many important skills required when writing grammatically correct, such as punctuation and spelling. As the test was under time pressure it was a great way to test my abilities under pressure like I am when writing articles. After I got my score I went back to the answers I got wrong to figure out why I did and how I can improve in the future
Vox pop audio testing
- Before going out and recording the public I experimented with the audio prior by asking the questions to myself to ensure audio quality was clear.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Planning
Write a detailed plan for each piece of content.
You will need to create extra slides to accommodate the amount of research you will need to do.
Opinion article
Interviewees: vox pop of around 15 people to collect a large sample size.
Date: 18/3/24
Question: “In your mind what does the stereotypical golfer look like?”
Second question: “Why was this your answer?”
Primary research: interview
Secondary research: read other articles on same topic, online data research, watch other vox pops
Angle: my own opinion against golf being a rich man's sport and either agreeing or disagreeing with public perspective.
Equipment: pen, paper iphone camera, microphone
Risk assessment: safe weather conditions, trip hazards
Video
Interviewee: golf instructor (Jason Ripley)
Date: 27/3/24
First question: “Approximately how much have you spent on golf and how does this figure compare to the average person?”
Second question: “Do you think people can enjoy golf if they do not spend a lot on the sport?”
Third question: “Do you think the sport is more accessible than it has ever been?”
fourth question: “Does golf have a diverse playerbase?”
Primary research: interview
Secondary research: Watch other interviews related to topic, watch golf videos to see how they are filmed
Angle: Golfer’s experience
Equipment: Pen, paper, phone camera, microphone
Interviewee: female golfer
Date:
Question one: “How did you get into the sport?”
Question two: “Is there enough coverage of the women's side of the sport?”
Question three: “Is golf becoming more popular with girls and do you think there has been an increase in the number playing?”
Question four: “Have you experienced or know of any discrimination female golfers face?”
Primary research:
Secondary research: Research the golfer before asking questions, watch interviews from journalists to reference
Angle: Golfer’s experience
Equipment: computer, pen, paper, microphone
Feature
Interviewee contact details
Jason Ripley: phone number: 7515353514
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Production screenshots
Screenshot of the video editing process on Microsoft ClipChamp.
#
Screenshot of me creating and designing the layout of my opinion article on Adobe InDesign.
Screenshot of me designing my Social media logo on Canva.
Screenshot of me creating my feature article layout on Adobe Indesign.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Multimedia content 1
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Multimedia content 2
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Multimedia content 3
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Social media
Record any posts you decide to upload on social media.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Reflective log 1 - proposal stage
The reflective journal is your opportunity to make your assessors aware of what work you have been doing and for you to demonstrate your understanding of what effective working practice is. You must be reflective and consider how effective your work at each stage has been. What have you done? What went well? What didn’t? What have you learnt? What will you do next or what would you do differently next time?
I began my final major project with the proposal stage, where I conducted my own initial research, slide presentation and final proposal. During my initial research I struggled with the creativity aspect of forming high quality ideas across all the themes. Although I had one idea in mind which I was passionate to base my work on, I found it challenging to find ideas I would be just as passionate to write about. To combat this in order to have a basic plan for all the themes I used the same concept of golf in multiple themes which I then altered to suit the mindmaps. The next stage of my proposal was the presentation I created which I then presented to my peers, during the creation stage of this is when I converted the vague ideas I had already made in my mind map into slides. Feedback I gained from my peers was mixed, one of my peers commented that “social media was my weakest point” and that I need to “find more thing to post”. I took this piece of feedback on board and acknowledged that I needed a more concise plan of what I am going to post on my social media to reach a wider following and to make it more interactive which can be found in my final proposal. Another piece of feedback I was given was that my interview plans “didn't seem very organised”, this will likely be due to the fact that my plan was still in progress so i had not finalised all the details needed. Since this I have however, planned out my interviews such as the date, time and person. This has taught me how important it is to stay organised and plan effectively for interviews so that my work can run parallel to my interviews and also to ensure work is finished on time. One piece of positive feedback I had gained was that my “interview ideas have links to theme” which shows that I have considered who I am going to talk to so my work is relevant and high quality. The last stage I have completed is my final proposal which was a more developed and concise version of my presentation. I took the feedback I gained from my peers to make sure this final plan was up to standard. I laid out who my target audience will be, the people I will interview and the content I will produce. Looking back this part of the planning went the best although I had to edit and change certain things like who I was going to interview.
FMP
Reflective log 2 - planning and research stage
The reflective journal is your opportunity to make your assessors aware of what work you have been doing and for you to demonstrate your understanding of what effective working practice is. You must be reflective and consider how effective your work at each stage has been. What have you done? What went well? What didn’t? What have you learnt? What will you do next or what would you do differently next time?
During the planning and research stage of my final major project I had compiled research, organised and conducted interviews for my content. The first piece of content I planned was my opinion article involving public opinion conducted by a vox pop about the stereotypical golfer. I had planned a date, time and location where it would take place. I had watched a handful of vox pops prior to the recordings to take on board the techniques I needed to follow for it to be successful. The equipment I used was my phone, a pen and paper. During my vox pop I interviewed a variety of people such as a range of ages and both genders so that the answers would be authentic from diverse perspectives so I could try and find a link between opinions of the same demographic. I feel as though the question I asked for every person was a very open one and allowed the public to use their imagination and find what their true mindset of who a stereotypical golfer is to them. Before I conducted the vox pop I planned to interview around 15 people to obtain a large sample size, however, on the day this fell a little shorter than what I had intended, as I interviewed only nine people. This was due to a lack of willingness to answer the question from most of the public I asked making it difficult to find enough people to question. To fix this dilemma in the future I would spread the vox pop across two days so more people would be approached or I could have changed location to see if people would respond differently. Whilst the audio of the recordings is fairly clear I could have used more advanced technology like a voice recorder rather than my phone for a more crisp sound.
For my video I successfully organised and filmed an interview with my golf instructor and former tour professional Jason Ripley by asking to film him at the end of my lesson. Before the interview I researched and watched interviews surrounding the topic to give me inspiration for some of the questions I would ask. I also watched a youtube video a golf course to give me ideas on some of the cinematic shots I could take for the video. I used a voice recorder to ensure the sound quality was clear, and also tested the recorder beforehand to make sure of this. During the interview I felt as though he showed interest in the questions I was asking and answered them in depth. The questions were all relevant to the topic and I had talked through them with my coach so that he would not be caught off guard and had chance to prepare answers. Visually for the video, I used the assistance of someone holding the camera so that me and the interviewee would be in frame to give a more professional feel to the interview. One thing I would change if I was to conduct the interview again is the location as it was near some golfers who were taking shots. Although this added to the environment of the video it would add unnecessary background noise sporadically throughout the recording. Instead I could have recorded the interview somewhere quieter to prevent this.
In my final piece of work, my feature I unsuccessfully emailed a journalist I was planning to interview as I was never given a response.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Reflective log 3 - production stage
The reflective journal is your opportunity to make your assessors aware of what work you have been doing and for you to demonstrate your understanding of what effective working practice is. You must be reflective and consider how effective your work at each stage has been. What have you done? What went well? What didn’t? What have you learnt? What will you do next or what would you do differently next time?
During the production stage of my FMP I produced my video, opinion article and feature article. The first piece of content I produced was my opinion article, where I had compiled the answers of my interviewees which I gathered from my voxpop. By listening back to their answers and shortening them down into smaller relevant quotes I was able to implement them into the article. The first draft I made has changed significantly compared to my final piece. When I was writing my initial draft I struggled with the layout and structure of my writing, I was unsure how to embed my quotes alongside my own opinion. Instead for my final draft I decided to separate my quotes from my writing, there was a design I found in a magazine which I used as reference for my final piece where the main body of writing is my opinion with the quotes in its own section on the side. As this is a subject I am interested and knowledgeable about I found the writing stage quite straightforward, I used anecdotes from my own personal experiences in the sport to support my argument. I found it difficult when using Adobe inDesign to create the layout as it is not a software I am familiar with so it took a while to create my article’s template. I have learnt how to structure my writing into more professional article formats using Adobe inDesign. If I was to recreate my opinion article I would make a plan of the structure as well as the content so that there was less confusion during the writing process. The second piece of content I made was my video. I used primary research to collect most of my footage, the video is composed of an interview with an ex professional golf player and an introduction which contains cinematic shots of the course where I interviewed and background information. Also to make the video more interactive I implemented images I found by secondary research on the internet which overlapped at times during the interview to make it more professional. I felt as though the editing process went quite smoothly, I had no issues in organising the clips and adding images and captions. I also imported the audio of the microphone I used for the video which made the sound quality much clearer and crisp. I did however, struggle with finding which editing software to use which in itself took longer than the editing process. I experimented with many different software such as adobe premiere rush and splice that I Disliked which was time consuming. Instead, I chose to use a software called microsoft clipchamp which was straightforward to use and also had a feature which saved a lot of time being able to automate captions so I didn't have to manually type anything in. The main weakness on the video was the introductions sound quality which although was still decent it did not match up to the standards of the microphone in the main interview, leaving the video feeling inconsistent. In the future I would use the same audio recorder as I overestimated my headphones microphone quality when I should have experimented first like I did with the microphone.
FMP
UAL Level 2 Diploma in
Creative Media Production and Technology 2015/16
Final evaluation
1 Does the work you have created match the expectations you had when you wrote your initial proposal?
2 What went better than expected?
3 What didn’t go as well or was harder than expected?
4 Did you learn to use any new software or technology that was useful? What other skills have you developed?
5 Which was your most successful and least successful piece of content? Why?
6 What feedback have you received from your peers? Which pieces of feedback stand out the most or are the most useful?
7 How much response did your work get on social media? Can you explain why?
8 What have you learnt about your topic that you didn’t know before?
9 What have you learnt about the practice of journalism, and about your own work, that you will take forward?