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Our team

Martina Magdy

Mohamed Yasser

Mariam Emad

Ahmed Hassan

Fatma Ahmed

Omar Abo Elabass

Omnia Abdallah

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Table of contents

Reason, Emotion, and Intuition

Critical Thinking and Creative Thinking

Decision Making and Persuasion in Business

Hidden Assumptions

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Test Your Business Assumptions

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I would like to present to you our project for Juhayna Company, through which we will learn about a lot of information about critical thinking, decision-making, assumptions, and so on.

Hello

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Critical Thinking and Creative Thinking

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How does Juhayna use critical thinking in its business?

Financial management: They analyze financial data, such as revenue, expenses, and profits, to make informed decisions about investments.

Employee management: They analyze employee performance, training needs, and career development opportunities

Product development: Juhayna uses critical thinking to develop new products.

Marketing strategy: Juhayna uses critical thinking to develop effective marketing strategies for its products.

Supply chain management: Juhayna uses critical thinking to manage its supply chain effectively.

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How does Juhayna use creative thinking in its business?

Product Innovation: Juhayna uses creative thinking to develop new and innovative products that meet the changing needs and preferences of its customers.

Packaging Design: Juhayna uses creative thinking to design attractive and distinctive packaging for its products. They employ creative graphic designers who use color, typography, and imagery to create packaging.

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Decision Making and Persuasion in Business

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The role of the decision maker in Juhayna

Juhayna Company wants to place an advertisement to increase the sale of products, because the sale of products in the last two months was very few, and the channels were DMC and MBC, and the MBC channel had large viewership numbers and a large cost, and the DMC channel had large numbers and its cost was lower, and DMC was chosen because it is the least expensive.

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Qualities possessed by Juhayna thinkers

Rationality

logicality

Attachment

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Hidden Assumptions

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Juhayna invented the (Zabado) drink and succeeded in being one of the first companies to produce it. Other than that, it was the best-selling drink ever.

The company assumed that it would make a flavor of Zabado drink to develop its product and expand the sale of the product, but what is called (the hidden assumption) occurred, which is that people do not accept this taste, and this led to the loss of the product and not selling it in the market.

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Test Your Business Assumptions

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Juhayna found that there is a wrong assumption, so it took some steps to solve the problem, so it conducted a survey of customers’ opinions on the street, then it did some feasibility studies and found that people prefer common foods such as strawberries and peaches, and after that it fulfilled the desires of customers, then after a month had passed, it made Statistics to find out that the percentage of sales has increased and the percentage to be achieved has been achieved

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Reason, Emotion, and Intuition

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Rationality can be used in analyzing data (reason), making strategic decisions, and future planning for the company.

Emotions can be used in designing advertising and marketing campaigns centered around emotion and positive interaction with consumers.

Intuition can be used in making critical and complex administrative decisions, especially when there is a need for quick analysis and immediate decision-making.

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For example, a Reasoning may be used to analyze data about the types of drinks being ordered at a company's branches, and identify reasons why customers prefer some brands over others.

For example, emotions and feelings of customers expressing customers can be analyzed when taking drink in the company's branches, identify the reasons that lead to the feelings of customers, satisfaction, anger or reservation.

For example, Intuition analysis can be used to analyze customer data and predict market trends for coffee and hot and cold beverages.

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Hidden Assumption

Reason

Test Assumption

Creative

Emotion

Persuasion

Intuition

Critical

Develop new products.

Analyze financial data.

analyze employee performance.

Innovative products.

creative graphic designers.

Used in designing advertising and marketing campaigns.

That people do not accept this taste, and this led to the loss of the product.